The luxury fashion house's new $2,145 bag went viral after practically everyone on the internet pointed out its striking resemblance to a certain Swedish furniture company's blue bags.
Balenciaga makes $2000 bag that's an “homage” to the IKEA shopping bag and I'm like fashion you're crazy but I can't quit you. pic.twitter.com/wLIhmjmfy2
— Kate Bennett (@KateBennett_DC) April 18, 2017
— Jayna (@JaynaKawa) April 16, 2017
Ikea was quick to use the hype to its advantage.
On Instagram it posted a picture of its bag, called Frakta, along with the caption: “This spring's it bag is here! Sometimes it's easy to keep up with the world of fashion. Ours is 19,995 kronor cheaper, however.”
And on the UK version of its homepage it wrote: “The ultimate companion for life's catwalk. This timeless classic, designed to be as functional as it is blue, fits any outfit, in fact 25kg worth.”
Ikea homepage nicely sassy after the Balenciaga news pic.twitter.com/kjxkQ0bqp8
— Andrew Griffin (@_andrew_griffin) April 21, 2017
An Ikea spokesperson told The Local they did not mind the high-end knock-off.
“The durable Ikea Frakta bag for five kronor is an appreciated product that has been in our range for many years and we know that the bag is used in many different ways in our customers' everyday life,” said press spokesperson Emil Eriksson.
“We think it is flattering that others can be inspired by the form and function of the Frakta bag.”