Why you should go to Zagreb this summer

Lush green parks throughout the city center, imposing heritage buildings, real Central European cafe society, Mediterranean style hospitality. Welcome to Zagreb, Croatia’s stunning capital!

Why you should go to Zagreb this summer
Photo: Julian Duval

Rich in culture including museums, theatres, galleries, authentic markets and a surprisingly buzzing nightlife, Zagreb has become a favourite for Swedish tourists looking to get some (reliable) sun.

Add a great gourmet scene from quirky bistros to fine dining, exciting events, a wide range of accommodation choices, easy access to Croatia’s famous coast,  plus some excellent shopping, and this is a place for the “must see” list.

Plus there are exciting events of all kinds happening all summer long…here are the top events you should check out, plus how to get there.


The Zagreb Time Machine (April 24 – October 1)

Photo: Sanjin Kastelan

Step back in time as the streets fill with nostalgia and charm. Old traditions are revived, historical figures wander among the locals and tourists in costume, and there are street performers, promenade concerts and “kumice” (market ladies), all from a bygone era.

Summer on Stross at the Strossmayer Promenade (May 18 – September 17)

Photo: Sanjin Kastelan

The spirit of Paris comes to Zagreb! Around every corner of the romantic Strossmayer Promenade, art colonies, musicians, installations, fashion shows, and open-air cinema events will make you feel as if you were in the famous Montmartre. Don’t forget ‘Half Year’s Eve’ with fireworks and ‘The Best Mutt Dog Awards’. Bonjour!

Cest is 'best (May 31 – June 4)

Marko Vrdoljak

Croatia’s most vibrant street festival fills up the city streets with comedians, dancers, musicians, jugglers and clowns.  Locals and tourists are welcome to join in – and they’re often persuaded to! This is fun and energetic. Children love it too.

Design District Zagreb (June 13 – 18)

Photo: Davor Rostuhar

Design enthusiasts will be delighted as Zagreb’s Martićeva Street becomes the main headquarters of this organic renaissance. Expect numerous pop-up showcases, site-specific art installations, rooftop events, exclusive architecture tours, socially valuable designer concepts, food & coffee spots, educative and craft workshops, and more!

IN Music Festival  at Jarun Lake(June 19 – 21)

Photo: J. Duval

Croatia’s largest open-air music event has found itself occupying a spot on the ‘50 Best Festivals in the World’ list. With over 50,000 goers savouring the sounds of the best rock and urban world acts, check out this year's lineup that includes Kings of Leon, Arcade Fire, Michael Kiwanuka, Kasabian, Public Service Broadcasting, Slaves, Flogging Molly, Darko Rundek, Kel Assouf, The Strange, Booka Shade, HAUS, St.Tropez, Danko Jones and many more!

Zagreb Rockfest, SRC Šalata (June 26 – 27)

One of the greatest rock bands of the 1980s, wildly popular in Croatia, legendary The Cult will be playing at Šalata in Zagreb on 27 June this year.On 26th of June, one day before The Cult, the Prophets of Rage, House of Pain and Black Peaks will also be playing at Šalata.

We Love Sound Zagreb Weekend Takeover (July 2- 4)

A two-day event brings the biggest names of electronic music to the new open air / club festival: LOCO DICE, Timo Maas Official Page, Chris Liebing, tINI, Valentino Kanzyani, Enzo Siragusa, Archie Hamilton, Rossko, Felver, Mimi, Labud, Homeboy live, Mariano Mateljan, Pepi  Jogarde, Ivan Mastermix.

The Courtyards (July 14 – 23)

Photo: Sanjin Kastelan

‘Every courtyard has a story’ is the slogan of this amazing event which opens some of Zagreb’s most gorgeous Upper Town gardens and yards to visitors. Experience 10 unforgettable days of discovering beauty, history, and secrets of some of the most beautiful palaces and their yards in the very heart of the Upper Town! Lots of other surprises are in store, too!

Photo: Sanjin Kastelan

Where to stay

Zagreb offers a wide range of accommodation possibilities to suit any budget or taste, from luxury five star hotels to accommodation suitable for visitors on a tighter budget. Whatever the type of accommodation you choose, you will find consistent standards and quality of service.

How to get there 

There are plenty of regular flights from Sweden to Zagreb – check out more info on which airlines fly to Zagreb here

Check out flights to Zagreb

Zagreb Card 

The Zagreb Card is your best companion when in Zagreb, entitling you to free public transport and free visits or discounts at over 50 different locations. You can find detailed information and a complete list of available discounts here

Get ready for the summer – find out more about Zagreb here



This article was sponsored by Zagreb Tourist Board.


Sweden launches bid to become world’s top tourism destination by 2030

Forget the pyramids, the canals of Venice or the Eiffel Tower – the Swedish government has presented a plan to make Sweden the world's most attractive tourism destination by 2030 – but it's not yet clear how.

Sweden launches bid to become world's top tourism destination by 2030
Many tourists are attracted to Sweden because of its nature. Photo: Fredrik Sandberg/TT

In a press conference on Monday, Sweden’s Minister for Business, Industry and Innovation Ibrahim Baylan outlined the new strategy, which aims to make Sweden “the world’s most sustainable and attractive tourism destination built on innovation” by 2030.

Baylan referred to Sweden as a country which “is usually ranked as one of the world’s most innovative countries”, which he argued can “create value for the tourism industry”.

According to Baylan, the strategy builds on “sustainability’s three dimensions – it has to be environmentally, socially and economically sustainable”. The strategy will also “tie into the UN’s Sustainable Development Goals for 2030”, he said.

Topics covered by the new tourism strategy include the climate impact of tourism, equality and inclusion in the tourism industry and the importance of preserving shared resources such as national parks and sustainable nature tourism such as fishing and hunting.

The press release highlights the importance of natural tourism, explaining that the pandemic has led to people visiting natural and cultural environments “to a greater extent than before”, increasing wear and tear to natural areas.

DISCOVER SWEDEN: The Local’s guide to Sweden’s top destinations and hidden gems

Tourism is an important industry for Sweden, providing employment in both urban and rural areas, as well as generating wealth – before the coronavirus pandemic, the tourism industry represented on average 2.7 percent of Sweden’s GDP per year. The tourism industry also employs a high amount of people from foreign backgrounds – making up over a third (34 percent) of all employees in the industry.

During the pandemic, overnight stays declined in almost every Swedish municipality, with the biggest declines seen in Sweden’s larger cities and border municipalitites.

The government’s plans also include a focus on jobs and skill development, so that workers have the right qualifications for the industry – this reflects issues currently faced by the restaurant and hotel industry in finding skilled workers in the wake of the pandemic. 

There are currently no details as to how the government will achieve this strategy, or indeed how it will measure success. But Sweden is aiming high if it wants to be the world’s most attractive tourist destination by 2030. In 2019, it was ranked the 54th top tourist destination in the world by the UN World Tourism Organisation.