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Find out why Stockholm is much bigger than most people think

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Photo: Henrik Trygg/mediabank.visitstockholm.com
09:34 CET+01:00
Stockholm's ‘strength in numbers' attitude has become a surprising secret weapon for the Swedish capital, leading to a string of international companies setting up operations in the region.

“Amazon came to us through Stockholm Business Alliance,” says Eva Lilja, Business Director for Västerås, referring a recent decision by cloud computing giant Amazon Web Services (AWS) to build a data centre in the municipality.

“We’d never have reached Amazon otherwise,” she adds.

Set up in 2006, Stockholm Business Alliance (SBA) is a voluntary partnership between 55 municipalities in eight counties in and around the Swedish capital. It provides members with a range of support services in order to present a stronger business offering to international investors.

And it’s working. 

In the dozen years since SBA’s founding, it has helped more and more companies to establish each year, with over 90 businesses set up in 2017 alone.

Find out how SBA is turning Stockholm into a region “with scale, edge, reach, and relevance beyond its natural borders”

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