Almost half of women surveyed (49 percent) said they think it is important to know how a purchase impacts the environment, but for men the figure was significantly lower (39 percent).
Swedes said they find it easiest to make environmentally friendly choices when shopping for dairy, fruit and vegetables, and appliances. The hardest kind of purchase to make in an environmentally conscious way is buying holidays, clothing, and furniture, according to the poll.
“In markets that are top five there are established environmentally friendly labels, unlike in the bottom markets, which often lack those labels. That maybe impacts whether it's perceived to be difficult or easy (to make an environmentally conscious purchase),” Swedish Consumer Agency analyst Johan Jarelin said in a statement.
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The survey also showed that Swedish consumers underestimate the environmental impact of food purchases.
“Consumers judge the consumption of food as not so problematic, but the reality is different. Of the 10 markets with the biggest climate-change related emissions meat is in second place after vehicle emissions. Dairy products are fourth, bread and other cereal products in fifth, and fruit and vegetables eighth.”