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In pictures: Uniqlo to open first Scandinavian store in Stockholm

Japanese fast fashion brand Uniqlo is set to open its first store in Sweden later this year.

In pictures: Uniqlo to open first Scandinavian store in Stockholm
Uniqlo's flagship store in Japan. Photo: AP Photo/Shizuo Kambayashi

Sweden, home to fashion giants and designers such as H&M, Acne, Filippa K and many more, is now set to welcome another competitor to its trendy market: global Japanese chain Uniqlo.

“We are extremely proud and honoured to launch in Sweden in 2018, the year that also marks 150 years of diplomatic relations between Japan and Sweden,” said Uniqlo chairman, president and chief executive Tadashi Yanai in a statement.

He said Uniqlo's entry on to the Swedish market, which is also the fashion company's first establishment in the Nordics, was “in line with our plans for continued expansion in Europe”.

“Sweden is one of the world's most innovative nations and a country that appreciates technology as well as design and is a leader in modern life,” added Yanai.

The first store will open at the Kungsträdgården park in the heart of Stockholm, in a building known as 'Sverigehuset' ('Sweden house'), designed by architect Sven Gottfried Markelius in 1969.

The store will span an area of 1,580 square metres across four levels and is scheduled to open in autumn 2018. Sweden will become Uniqlo's 20th market and its seventh country in Europe.


Artist's impression of the planned store in Stockholm. Photo: Uniqlo/Vasakronan

STOCKHOLM

Stockholm Pride is a little different this year: here’s what you need to know 

This week marks the beginning of Pride festivities in the Swedish capital. The tickets sold out immediately, for the partly in-person, partly digital events. 

Pride parade 2019
There won't be a Pride parade like the one in 2019 on the streets of Stockholm this year. Photo: Stina Stjernkvist/TT

You might have noticed rainbow flags popping up on major buildings in Stockholm, and on buses and trams. Sweden has more Pride festivals per capita than any other country and is the largest Pride celebration in the Nordic region, but the Stockholm event is by far the biggest.  

The Pride Parade, which usually attracts around 50,000 participants in a normal year, will be broadcast digitally from Södra Teatern on August 7th on Stockholm Pride’s website and social media. The two-hour broadcast will be led by tenor and debater Rickard Söderberg.

The two major venues of the festival are Pride House, located this year at the Clarion Hotel Stockholm at Skanstull in Södermalm, and Pride Stage, which is at Södra Teatern near Slussen.

“We are super happy with the layout and think it feels good for us as an organisation to slowly return to normal. There are so many who have longed for it,” chairperson of Stockholm Pride, Vix Herjeryd, told the Dagens Nyheter newspaper.

Tickets are required for all indoor events at Södra Teatern to limit the number of people indoors according to pandemic restrictions. But the entire stage programme will also be streamed on a big screen open air on Mosebacketerassen, which doesn’t require a ticket.  

You can read more about this year’s Pride programme on the Stockholm Pride website (in Swedish). 

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