Sweden's news in English

Editions:  Austria · Denmark · France · Germany · Italy · Norway · Spain · Sweden · Switzerland

Sweden World Cup shirts sold out as euphoric fans exhaust stocks

Share this article

 Sweden World Cup shirts sold out as euphoric fans exhaust stocks
Replica Sweden shirts are now a precious commodity. Photo: Dmitri Lovetsky/AP
10:44 CEST+02:00
The euphoria over Sweden's unlikely progression to the World Cup quarterfinals has caught the national team's shirt manufacturer Adidas flat-footed, as both the home and away jerseys are now sold out across the country.

Both the yellow home shirt and blue away shirt are as good as out of stock in shops as well as online stores, a representative for the sportswear brand told Swedish tabloid Aftonbladet.

"They've run out because it has gone well for Sweden – it has almost gone too well," Adidas explained.

READ ALSO: Russian city ran out of beer as Swedes celebrated World Cup triumph

At the time of writing only extra small versions of the home jersey are available from the Adidas Sweden website – marginally better than the away jersey, which is completely out of stock in all sizes.

Worse still, there are no plans to produce more of the shirts at present, as the quota decided before the tournament has already been reached.

If Sweden progress to the semifinals for the first time since 1994 the jerseys will no doubt become a valuable commodity. The Nordic nation faces England in Samara on Saturday.

READ ALSO: Why Sweden won't be scared of England at the World Cup

 

 
Get notified about breaking news on The Local

Share this article

The Local is not responsible for content posted by users.
Become a Member or sign-in to leave a comment.

From our sponsors

How to work 9-5 and travel the rest of the time

A full-time job shouldn't stop you from satisfying your wanderlust. The Local spoke to Travel After 5 blogger Alline Waldhelm to find out her tips and tricks for travellers who only have 25 days of annual leave.

Discussion forum