‘Relaxed but lively’: Discover Croatia’s stunning Orebić harbour

Find Croatia on a map and turn your attention south. It's there you'll find Orebić, an idyllic harbour on Croatia's Pelješac peninsula.

'Relaxed but lively': Discover Croatia's stunning Orebić harbour
Photo: Orebić Tourist Board

On Pelješac, Croatia's second largest peninsula, lies a place with a special maritime story.

Photo: Orebić Tourist Board – Click the photo to see what Orebić has to offer 

The Orebić municipality has spread across almost the entire western part of the peninsula, and its relaxed-but-lively lifestyle appeals to everyone in search of inspiration. Discover a place where life has been in harmony with the sea since ancient times and cast your anchor here for a few days.

Get ready for summer and plan your trip to Orebić now

Photo: Orebić Tourist Board

A hook for the curious at the “Captain's Cradle”

Orebić was named after a noble family who moved there in the 15th century and laid the foundations for the town's future. In the beginning, it was part of the Republic of Ragusa, and it was then that began the deep-rooted relationship between the sea and its local people.

The importance of seafaring is evident in numerous captain's houses and summer homes in Orebić; in the Franciscan monastery and the Church of Our Lady of the Angels, who the sailors thank by sounding their horns even today, and the Maritime Museum which exhibits artefacts portraying the glorious seafaring past of this quaint little town.  

Walk past the gardens which the captains planted for their faithful wives, decorating them with unusual and beautiful flowers from their travels. The flowers, they said, were unique and beautiful – just like their wives!

The romantic past and the maritime tradition is woven into all the lines of the seafaring story of Orebić. Read it by exploring the Maritime Museum, the Franciscan Monastery, the captain's houses, and the luxuriant gardens, summer homes, and the cemetery with the mausoleums of famous captains' families.

Photo: Orebić Tourist Board – Click the photo to see what Orebić has to offer 

Start planning your trip to Orebić now

A source of adrenaline, health, and active life

As you discover the romance of maritime life, windsurfers will wave to you from the sea, cyclists will greet you on the roads, and para-gliders will wave to you from the air.

Windsurfing is such a popular activity in the small towns of Viganj and Kučište that windsurfers and kite surfers from all over the world gather there. This is because the wind in the channel between Pelješac and Korčula is optimal for the sports, and there are several schools that will be happy to rent their equipment to you. Dare to try something new on your holidays. Don't worry, the conditions are ideal for beginners, too!

Photo: Orebić Tourist Board

For those who physical activity provides better rest than just lounging about, another challenge rises above Orebić, the hill of St Elijah. You can reach the highest peak on Pelješac by taking one of the hiking trails, and for adrenaline lovers, there is mountain biking. The marked cycling trails are also available online, and the Pelješac climate is ideal for this sport at all times of the year. If you love cycling in pristine nature, take the journey of discovering the world and yourself with a dose of adrenaline. Hike or bike to the top, and fly back on a paraglider, that's the fastest way!

Photo: Orebić Tourist Board – Click the photo to plan your next holiday 

Start planning your summer holiday today

Peace, relaxation, and a slow pace of life

The sea, the rocks, the hills, the pine forests, the sun, the wind, and the sky are parts of the Orebić municipality, and they will surely become part of you.

Bathed in sunlight (but also sunscreen), lay on one of the many pristine beaches. But which to choose? Pebbled, sandy, big, small or hidden? Whether you want to relax in a secluded bay or just have some fun on the town beach, you will find something to your liking. Just take it easy. And the island of Korčula is nearby, too!

Photo: Orebić Tourist Board

Orebić – Things to remember

They say that we most vividly retain memories which caused us to feel a certain emotion. Orebić sticks in the memory for all the right reasons. When you relax after a day in the sun by the sea or after enjoying the verdant gardens, you'll create a lasting memory that you'll long to recreate.

Photo: Orebić Tourist Board

Stay in one of the hotels, hostels, guest houses, campsites, mobile homes or private accommodations, and explore a special seaside story, equipped with everything you need, and still unknown enough to feel like a secret.

Photo: Orebić Tourist Board

Photo: Orebić Tourist Board


Photo: Orebić Tourist Board – Click the photo to explore the stunning views of Orebić

Click here to find out what Orebić has to offer this summer


This article was produced by The Local Creative Studio and sponsored by the Orebić Tourist Board.


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Sweden launches bid to become world’s top tourism destination by 2030

Forget the pyramids, the canals of Venice or the Eiffel Tower – the Swedish government has presented a plan to make Sweden the world's most attractive tourism destination by 2030 – but it's not yet clear how.

Sweden launches bid to become world's top tourism destination by 2030
Many tourists are attracted to Sweden because of its nature. Photo: Fredrik Sandberg/TT

In a press conference on Monday, Sweden’s Minister for Business, Industry and Innovation Ibrahim Baylan outlined the new strategy, which aims to make Sweden “the world’s most sustainable and attractive tourism destination built on innovation” by 2030.

Baylan referred to Sweden as a country which “is usually ranked as one of the world’s most innovative countries”, which he argued can “create value for the tourism industry”.

According to Baylan, the strategy builds on “sustainability’s three dimensions – it has to be environmentally, socially and economically sustainable”. The strategy will also “tie into the UN’s Sustainable Development Goals for 2030”, he said.

Topics covered by the new tourism strategy include the climate impact of tourism, equality and inclusion in the tourism industry and the importance of preserving shared resources such as national parks and sustainable nature tourism such as fishing and hunting.

The press release highlights the importance of natural tourism, explaining that the pandemic has led to people visiting natural and cultural environments “to a greater extent than before”, increasing wear and tear to natural areas.

DISCOVER SWEDEN: The Local’s guide to Sweden’s top destinations and hidden gems

Tourism is an important industry for Sweden, providing employment in both urban and rural areas, as well as generating wealth – before the coronavirus pandemic, the tourism industry represented on average 2.7 percent of Sweden’s GDP per year. The tourism industry also employs a high amount of people from foreign backgrounds – making up over a third (34 percent) of all employees in the industry.

During the pandemic, overnight stays declined in almost every Swedish municipality, with the biggest declines seen in Sweden’s larger cities and border municipalitites.

The government’s plans also include a focus on jobs and skill development, so that workers have the right qualifications for the industry – this reflects issues currently faced by the restaurant and hotel industry in finding skilled workers in the wake of the pandemic. 

There are currently no details as to how the government will achieve this strategy, or indeed how it will measure success. But Sweden is aiming high if it wants to be the world’s most attractive tourist destination by 2030. In 2019, it was ranked the 54th top tourist destination in the world by the UN World Tourism Organisation.