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VIDEO: Meet the people who are living the ‘Swedish dream’

We all know about the ‘American dream’ but the ‘Swedish dream’ is a much different aspiration: it's all about happiness, opportunity and family.

VIDEO: Meet the people who are living the ‘Swedish dream’
Photo: Lalie, Magnus and Wenjun have found the 'Swedish dream' in the High Coast
You might think that anywhere north of Stockholm is slow and sleepy. You’d be wrong.
 
The High Coast, a region 500km north-east of Sweden’s capital, is a lively hub of innovation — or gin-novation, if you ask the folk at Hernö Gin. There’s a supportive and tight-knit community, deep-seated commitment to sustainability and career opportunities for both Swedes and expats. With its slower pace of life but robust entrepreneurial spirit, it’s the perfect place to realise ambitions without sacrificing work-life balance. In other words, it’s home to the ‘Swedish dream’.

Meet three High Coasters who moved to the region and started living their ‘Swedish dream’
 
 
 
 
 
This content was produced by The Local Creative Studio and sponsored by High Coast Invest.
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How The Local can help recruit your dream colleague

Whether you’re filing your taxes, avoiding strikes or dreaming of spring weather, you already trust The Local for your news. But did you know that as Europe’s leading job site for international talent, we can also help you recruit your next dream colleague at work?

How The Local can help recruit your dream colleague
Are you involved in your employer's recruitment? Are you looking for a python developer? What about a high school teacher? When you’re looking for English-language staff across Europe, The Local Jobs has over 45,000 weekly jobseekers interested in all kinds of industries. 
 
Our jobs site is particularly popular with people looking for tech jobs. Developers, engineers, UX designers, product owners and data analysts are attracted by innovative companies across Europe, and the prevalence of English as the business language in the sector – and The Local is one of the top places they turn to. Customer Service, Sales, Marketing, Travel and Teaching are also among the most searched for roles.
 
Our pool of candidates consist of a mix of jobseekers settled across Europe, looking for their next challenge close to their chosen home, as well as highly mobile candidates from around the world, open to opportunities across Europe. And they’re highly skilled: 92% of our readers have a college or university education, 43% have a postgraduate degree and 72% say The Local is their primary source of news & information.
 
Annie Karlsson, COO of Scandinavian design phenomenon Bemz is delighted with their recruitment outcomes: “The Local was the most cost-effective recruitment channel we've used. Their international audience is a unique pool of talent.”
 
 
 
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