Ikea’s online store now brings in 10 percent of total sales

Ikea celebrated a surge in online sales, but also spoke of plans to open three new stores in China in the next five years.

Ikea's online store now brings in 10 percent of total sales
Ikea was founded in Sweden. Photo: Fredrik Sandberg/TT

Ingka Group is the main franchisee of Ikea, accounting for 90 percent of its total sales, managing 374 stores in 30 countries.

In its fiscal year that ended in August, the group saw its net profit jump 24 percent to 1.8 billion euros ($2.0 billion), with sales climbing 5.3 percent to 39 billion euros.

“We have a healthy growth in all the sales channels: we are growing online by almost 50 percent over last year which is massive,” said Juvencio Maeztu, Ingka Group's deputy CEO and chief financial officer.

Online now accounts for 10 percent of total sales.

“The last six months have been very good for us in China (…) that's why we are committing to keep investing in China,” added Maeztu.

Ingka intends to open three new stores in the country by 2024.

At the beginning of November the Inter Ikea Group, the Luxembourg firm that owns the Ikea concept and brand, said it had earned a stable net profit for its non-standard fiscal year of 1.5 billion euros.

Ikea has in recent years said it will aim to open smaller stores in city centres to attract urban shoppers without cars and offer furniture rental to reduce the environment impact.

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