Swedish clothing giant H&M bounces back into profit despite pandemic

Swedish clothing giant H&M bounces back into profit despite pandemic
H&M has climbed back into profit months after coronavirus lockdowns around the world forced it to close shops.

The news sent H&M's share price surging on Tuesday.

H&M had tumbled into a loss in its March-May quarter when, like many other non-essential retailers, lockdowns around the world forced it to close shops.

And while sales for the June-August quarter were still down 19 percent from last year to 50.9 billion Swedish kronor (4.9 billion euros, $5.8 billion), a move towards higher value collections, less discounting, and cost cutting helped it turn a profit, the company said in a preliminary earnings statement.

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The preliminary pre-tax profit of approximately 2.0 billion kronor was much more than the 250 million expected by analysts, sending H&M shares climbing by more than 10 percent in morning trading in Stockholm.

The group is to publish its complete third quarter results on October 1st.


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