How Electrolux more than doubled its earnings thanks to lockdown DIY

Pandemic home improvement projects gave Swedish appliance giant Electrolux a multibillion-kronor net profit boost.

How Electrolux more than doubled its earnings thanks to lockdown DIY
More people have been renovating their kitchens and laundry rooms. Photo: Fredrik Sandberg/TT

The company registered a net profit of 6.6 billion kronor (647 million euros, $785 million) for the full-year, up from 2.5 billion in 2019.

Electrolux also managed to reduce costs by five percent for the year, and was boosted by strong consumer demand in the latter part of the year, a statement said.

“People are spending more time at home and less money on travel and eating out, so they have more money left over to invest in renovating their kitchens and laundry rooms and that has led to very high demand for our products,” chief executive Jonas Samuelson told Swedish Radio.

The company noted however that the year had been “highly volatile with a challenging first half followed by a significant recovery during the second half.”

Electrolux also earned 2.4 billion kronor from “a settlement gain from the distribution of Electrolux Professional” that was listed on the Stockholm stock exchange as a separate company in March.

Full-year sales actually fell by 2.5 percent to 116 billion kronor, but the group's operating margin rose by 2.3 percentage points to five percent.

Excluding currency effects, sales grew 3.3 percent.

For 2021, the Swedish group said visibility was “limited” due to the pandemic, but it expected demand in the first half to “exceed normal seasonal levels across our main markets”.

“Assuming that consumer spending patterns start to normalise by mid-year, we estimate that market demand will also normalise during the second half of 2021,” it said.

The Electrolux share price was up by 0.5 percent on the Stockholm stock exchange in mid-morning trading.

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