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VIKING

How a Viking king inspired one of our best-known modern technologies

A Swede and American tell the story of how they hatched the idea for the moniker 'Bluetooth' over beers.

A Danish 16th-century paining of Viking king Harald Bluetooth
A Danish 16th-century paining of Viking king Harald Bluetooth. Photo: Wikimedia Commons/Public domain

At the end of the 1990s, Sven Mattisson, a Swedish engineer working at telecom group Ericsson, and Jim Kardach, an American employed by Intel, were among those developing the revolutionary technology.

In 1998, at the dawn of the “wireless” era, the two men were part of an international consortium that created a universal standard for the technology first developed by Ericsson in 1994.

But prior to that, they had struggled to pitch their wireless products. Intel had its Biz-RF wireless programme, Ericsson had MC-Link, while Nokia had its Low Power RF. Kardach, Mattisson and others presented their ideas at a seminar in Toronto in late 1997.

“Jim and I said that people did not appreciate what we presented,” Mattisson, now 65 and winding down his career at Ericsson, recalled in a recent interview with AFP.

The engineer, who had travelled all the way to Canada from Sweden for the one-hour pitch, decided to hang out with Kardach for the evening before flying home.

“We received a lukewarm reception of our confusing proposal, and it was at this time I realised we needed a codename for the project which everyone could use,” Kardach explained in a long account on his webpage.

‘Chauvinistic story’

To drown their sorrows, the two men headed for a local Toronto bar and ended up talking about history, one of Kardach’s passions. “We had some beers… and Jim is interested in history so he asked me about Vikings, so we talked at length about that,” said Mattisson, admitting that his recollection of that historic night is now somewhat foggy.

Kardach said all he knew about Vikings was that they ran “around with horned helmets raiding and looting places, and that they were crazy chiefs.”

Mattisson recommended Kardach read a well-known Swedish historical novel about the Vikings, entitled “The Long Ships”.

Set in the 10th century – “a chauvinistic story” about a boy taken hostage by Vikings, says Mattisson – one name in the book caught Kardach’s attention: that of the king of Denmark, Harald “Bluetooth” Gormsson.

A Bluetooth adapter from 2004. Photo: Stefan Gustavsson/SvD/TT

Unification

An important historic figure in Scandinavia in the 10th century, the king of Denmark’s nickname is said to refer to a dead tooth, or, as other tales have it, to his liking for blueberries or even a simple translation error.

During his reign, Denmark turned its back on its pagan beliefs and Norse gods, gradually converting to Christianity.

But he is best known for having united Norway and Denmark in a union that lasted until 1814.

A king who unified Scandinavian rivals – the parallel delighted those seeking to unite the PC and cellular industries with a short-range wireless link.

And the reference to the king goes beyond the name: the Bluetooth logo, which at first glance resembles a geometric squiggle, is in fact a superimposition of the runes for the letters “H” and “B”, the king’s initials.

Low-cost and with low power consumption, Bluetooth was finally launched in May 1998, using technology allowing computer devices to communicate with each other in short range without fixed cables.

The first consumer device equipped with the technology hit the market in 1999, and its name, which was initially meant to be temporary until something better was devised, became permanent.

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LANGUAGE AND CULTURE

Why is Sweden called Sweden? The Local answers Google’s questions

Why is Sweden called Sweden? Why is Sweden so depressing? Why is Sweden so rich?  In a new series of articles, The Local answers some of the most common questions that appear when you type "Why is Sweden..." into the Google search engine.  

Why is Sweden called Sweden? The Local answers Google's questions
Why is Sweden actually called Sweden? Let's find out. Photo: Google screenshot

The short answer to “why is Sweden called Sweden?” is that it’s not. It’s called Sverige

When The Local asked Henrik Williams, a Professor of Scandinavian Languages at Uppsala University, he also gave the question a short answer: “Because it’s inhabited by Swedes.” 

We can trace some form of the name back to at least the 13th century, when it was called Swearike in Old Swedish. That translates to “the kingdom of the Swear”.

Two thousand years ago, some of the people living in what is now known as Sweden were called Svear or Suiones, depending on which language you spoke and on how you spelled things (spelling varied greatly). 

The Roman historian Tacitus gives the first known description of the Svear in a book written in the year 93 CE, Germania

Everything comes down to this word, Svear, the name of the people. It means ‘we ourselves’. The Svear lived in Uppland just north of where Stockholm is now, until about the 11th century when they started expanding their territory. 

“It’s very common that people call themselves, either ‘we ourselves’ or ‘the people’” said Professor Williams. 

“We are ‘the humans’ and everybody else is something else. Everyone else is ‘them'”.

Of course, nobody uses the word in that way now, but it still forms the basis of the word Sweden.

The 8th century epic poem Beowulf gives the earliest known recorded version of the word Sweoland, land of the Swear

But at that time, there was no Sweden. Instead, the land was occupied by little kingdoms of Swedes and Goths (in present-day Götaland) and warring tribes of Vikings.

It’s unclear when the King of the Swear started referring to himself as the king of a country called Sweden, but it was probably around the time the country adopted Christianity in the 11th century. 

“Sweden” only came into regular use after 1750, when it replaced “Swedeland” in English. But in Scotland, “Sweden” had been used since the beginning of the modern era.

According to the Oxford English Dictionary in the early 17th century, people would use Sweden as the name of the people, and Swedeland as the name of the country. 

The first attested use of ‘Sweden’ was in a Scottish timber accounting log in 1503, which refers to “Sweden boards.” 

Most countries went from the Old Norse word Svíþjóð (which is still used to describe Sweden in Icelandic today) and turned it into something in their own languages, like the Old English Swíoríce, the Middle Dutch Zweden and High German Schweden

But it’s not called Sweden everywhere. 

In Finnish, Sweden is Ruotsi, in Estonian it’s Rootsi, and in Northern Sami Ruoŧŧa.

This comes from the root-word Rod, as in modern day Roslagen the coastal part of Uppland. It means rowing, or people who row. And because Finland was invaded by people from Roslagen, that’s how Finns referred to them. 

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