Add water, freeze and spin. Sit back and listen to your turntable spin Blue Ice, a new release by Shout Out Louds, a Stockholm based indie rock band. And when it melts, just add more water, refreeze and spin again. Bet you are glad you kept your old turntable.
Sweden always ranks high on innovation rankings. But I have always admired the creativity value that accompanies many new ideas, products or methods. The band, set to release a new album wanted the single, Blue Ice, wanted something out of the ordinary to draw attention. The concept of a playable frozen record seemed to fit the mould. Swedish advertising experts at TBWA/Stockholm, deserve a well-earned shout out [louds] for this bit of masterful marketing.
Personally, I had to see it to believe it. Here is a YouTube clip of how it works.
Only 10 record sets were produced. One was donated to raise money for the Swedish Radio’s charity collection Musikhjälpen 2012. The theme was fittingly to help children in impoverished nations have better access to clean water. It sold for SEK 4758 (or $730). Here is the link to the now closed auction.