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Advertising on Swedish TV

Why is it so dull & unimaginative?

Mesost
post 23.Feb.2013, 09:27 PM
Post #1
Joined: 10.May.2006

i know it's not that vital an issue, and in fact i find the "mini-film"-type ads on UK TV a bit of a waste of money...but why are the Swedish ads so bland and dull? are they really not that interested in pushing their products effectively?
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polartwist
post 23.Feb.2013, 09:29 PM
Post #2
Joined: 5.Feb.2013

It's not always true, sometimes I find certain advertisements potentially really effective.
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eardoctor
post 23.Feb.2013, 09:39 PM
Post #3
Joined: 15.Oct.2008

they are pretty uninspiring at times. so many of them put their message across with 3 or 4 white words on the screen after the initial blurb. seems a bit "Soviet" at times when compared to advertising in other nations. but then...what do you expect? it's hard enough getting a Swede to smile or say "hi" at times. communication is a weird concept here!
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Elf_Moon
post 23.Feb.2013, 09:41 PM
Post #4
Location: Stockholm
Joined: 5.Sep.2012

Oh I hate Swedish TV adverts... It's all Food, food, mobile phones, food, more junk food... When with friends, if they switch on the TV I usually end up craving crappy unhealthy foods <.< And there are so many adverts! I swear they last longer than they should do.

You can tell I'm not a fan biggrin.gif
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Micardo
post 23.Feb.2013, 10:25 PM
Post #5
Joined: 22.May.2006

Its dull because its Swedish.
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Svensksmith
post 23.Feb.2013, 10:28 PM
Post #6
Joined: 28.Jul.2011

Precis. (sound of sucking wind between lips)
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Micardo
post 23.Feb.2013, 10:31 PM
Post #7
Joined: 22.May.2006

Dont forget, sharp intake of breath, like someone just sqeezed your n*ts
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philios33
post 24.Feb.2013, 01:28 AM
Post #8
Location: Gothenburg
Joined: 24.Sep.2012

The worst are the adverts for those casino websites for your mobile phone. The games look so boring like fruit machines. Oh and the countless sports betting websites. Anyone would think Sweden is full of gambling addicts.

My fav ones are the "3" adverts but they're probably not Swedish in origin.
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Coolrunnings
post 24.Feb.2013, 07:34 AM
Post #9
Joined: 15.Jun.2012

Creativity and new ideas are generally not appreciated in the swedish advert industry. The sponsors want to play safe and just get the message across.
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philios33
post 24.Feb.2013, 10:18 AM
Post #10
Location: Gothenburg
Joined: 24.Sep.2012

I doubt it's that creativity is not appreciated. It's more likely that in Sweden they have more metrics in place to measure the success of adverts which they pay attention to. It's probably the case that the simple adverts are most successful anyway rather than the ones with the latest graphical effects. What you have in Sweden is more of a conservative advertising budget rather than the ethos in UK to spend spend spend. So you could argue they are ahead of UK in that sense.

Why not play safe to get the message across if you know it works.
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Puffin
post 24.Feb.2013, 10:34 AM
Post #11
Location: Dalarna
Joined: 5.Apr.2006

Because Sweden as a marketplace is very small and there are few returns for making an ad that will be seen by max 9 million.
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vicky7
post 24.Feb.2013, 10:50 AM
Post #12
Joined: 28.Nov.2012

Swedish adverts are boring as hell, which is why I have a mental blockage against wathcing their crap. I need a reason to sit around and watch ads during commercial breaks. It's not like the good old days when international adverts had humour, entertainment value and good storylines.
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Hisingen
post 24.Feb.2013, 11:04 AM
Post #13
Joined: 5.Jul.2012

Whilst on Sky there are many mads that are better than the programmes.
I can remember the days whenthat comedian Tony Hancock had a sketch where he timed his viewing to coincide with the ads, leaving the programmes out wherever he could.
That said, so many ads these days seem to feature "things with wings that absorb blue liquids best', or for shampoos that make your hair whatever - because you are worth it!
At least in Sweden we have been spared the boring tenor in the 'Go Compare' ad. He was so boring they had to change and 'get rid' of him in different ways. But at least there was variety. Ads here are defiitely a time for making that cup of coffee, or a visit to the loo or whatever. No imagination, no inventiveness, no - feeling - not even for the product.
I like those programmes that show the worst ads ever, even international ones, and there Sweden usually features.
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Annihilanthic
post 27.Feb.2013, 09:53 AM
Post #14
Joined: 25.Jan.2013

If you think Swedish ads are boring, wait until you see Finnish ones laugh.gif
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