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Helen Hunt propels H&M into Oscars limelight

The Local
post 25.Feb.2013, 04:15 PM
Post #1
Location: Stockholm
Joined: 22.Dec.2004

Swedish apparel juggernaut H&M made its Academy Awards debut on Sunday night, in the shape of American actress Helen Hunt's midnight blue gown on the red carpet.

It is, however, not the first top-notch red carpet appearance for an H&M outfit.

Michelle Williams wore a strapless dress with a black skirt and a light gold bodice to the BAFTAs last February, H&M spokeswoman Camilla Emilsson Falk told The Local.

She said Hunt's inky strapless gown with a fishtail train was designed in collaboration with Hunt and the stylist of the A-list actress.

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post 25.Feb.2013, 10:34 PM
Post #2
Location: Södermanland
Joined: 1.Oct.2007

How can it be described as an H&M dress if it's not available in the stores?
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post 26.Feb.2013, 12:54 AM
Post #3
Joined: 16.Nov.2012

Indeed she wore H&M and she has been slammed for it...
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post 26.Feb.2013, 08:23 AM
Post #4
Location: Västra Götaland
Joined: 29.May.2009

She has been slammed, and equally praised - by Oprah's magazine "O". There will always be those who want to gain attention by speaking out about someone else, instead of by doing something useful or that they actually believe in, themselves. She chose H&M because they're going "green" and she's an environmentalist. Hurray for her!
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Max Reaver
post 26.Feb.2013, 11:47 AM
Post #5
Joined: 26.May.2011

Many years ago when I was still in high school in Sweden, ppl praised H&M as a very smart-managed brand, able to keep the cost down by using their own designers to be trendy and cheap at the same time. Some years later, it became more widely known that H&M exploits child labor and cheap labor from the 3rd world to keep the price low. There is simply no magic formula to be both trendy and economic without resorting to exploitation.
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