Editions:  Austria · Denmark · France · Germany · Italy · Norway · Spain · Sweden · Switzerland

advertising

'Why we ruled that a Distracted Boyfriend meme advert was sexist'

'Why we ruled that a Distracted Boyfriend meme advert was sexist'

A judgment from the Swedish advertising watchdog that an advert using a popular internet meme was sexist has prompted headlines around the world. The Local finds out more about how this decision was made and why.

2016

2015

2014

2013

2012

2011

2010

2009

2008

2007

2006

2005

2004

Advertisement