9 awkward translation fails on Amazon’s new Swedish site

9 awkward translation fails on Amazon’s new Swedish site

After online retailer Amazon launched in Sweden on Wednesday, shoppers quickly noticed several awkward mistakes in translation. Here are some of the most eyebrow-raising, as spotted by Twitter users.

Quick Poll: How do you feel about Amazon coming to Sweden?

Quick Poll: How do you feel about Amazon coming to Sweden?

Amazon confirms plans to launch a Swedish site

Amazon confirms plans to launch a Swedish site

Is Amazon coming to Sweden? Rumours suggest it’s on its way

Is Amazon coming to Sweden? Rumours suggest it’s on its way

OPINION: Sweden is a real catch for Amazon – but is the feeling mutual?

OPINION: Sweden is a real catch for Amazon – but is the feeling mutual?

Amazon.se is now open for business in Sweden

Amazon.se is now open for business in Sweden

Amazon launches its cloud services in Sweden

Amazon launches its cloud services in Sweden

Amazon to make big-budget TV show based on Swedish artist’s hit dystopian books

Amazon to make big-budget TV show based on Swedish artist’s hit dystopian books

H&M shores up defences as internet threatens

H&M shores up defences as internet threatens

‘Sweden is heaven for cloud computing’: Amazon Nordic chief
PARTNER CONTENT

‘Sweden is heaven for cloud computing’: Amazon Nordic chief

Why companies like Amazon love Stockholm
PARTNER CONTENT

Why companies like Amazon love Stockholm

How Amazon was convinced to come to Sweden

How Amazon was convinced to come to Sweden

Amazon buys up Swedish domain in hint at future plans

Amazon buys up Swedish domain in hint at future plans

Amazon to open three new data centres in Sweden

Amazon to open three new data centres in Sweden

Swede rejects Amazon bid for .se domain

Swede rejects Amazon bid for .se domain

Stieg Larsson first to sell one million Kindle books

Stieg Larsson first to sell one million Kindle books

Swedish-led team ‘rewrites’ Amazon history

Swedish-led team ‘rewrites’ Amazon history