9 awkward translation fails on Amazon’s new Swedish site

9 awkward translation fails on Amazon’s new Swedish site

After online retailer Amazon launched in Sweden on Wednesday, shoppers quickly noticed several awkward mistakes in translation. Here are some of the most eyebrow-raising, as spotted by Twitter users.

Quick Poll: How do you feel about Amazon coming to Sweden?

Quick Poll: How do you feel about Amazon coming to Sweden?

Amazon confirms plans to launch a Swedish site

Amazon confirms plans to launch a Swedish site

Is Amazon coming to Sweden? Rumours suggest it’s on its way

Is Amazon coming to Sweden? Rumours suggest it’s on its way

Amazon.se is now open for business in Sweden

Amazon.se is now open for business in Sweden

OPINION: Sweden is a real catch for Amazon – but is the feeling mutual?

OPINION: Sweden is a real catch for Amazon – but is the feeling mutual?

Amazon launches its cloud services in Sweden

Amazon launches its cloud services in Sweden

Amazon to make big-budget TV show based on Swedish artist’s hit dystopian books

Amazon to make big-budget TV show based on Swedish artist’s hit dystopian books

H&M shores up defences as internet threatens

H&M shores up defences as internet threatens

‘Sweden is heaven for cloud computing’: Amazon Nordic chief
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‘Sweden is heaven for cloud computing’: Amazon Nordic chief

Why companies like Amazon love Stockholm
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Why companies like Amazon love Stockholm

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