Swedish startup’s ‘UFO’ turns heads at Vegas electronics show

Swedish startup’s ‘UFO’ turns heads at Vegas electronics show

Swedish beauty startup Foreo is launching a "UFO" to make salon-style face mask treatments as much a part of people's days as brushing teeth.

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Study: good looks doesn’t equal higher profits

Good night’s sleep key to beauty: Swedish study

Good night’s sleep key to beauty: Swedish study

Swedes find right-wingers more ‘attractive’

Swedes find right-wingers more ‘attractive’

Shaving guide for young girls pulled after criticism

Shaving guide for young girls pulled after criticism

Outrage over Swedish gum’s ‘beauty’ claims

Outrage over Swedish gum’s ‘beauty’ claims

Beauty giant slammed over anti-wrinkle claims

Beauty giant slammed over anti-wrinkle claims

No recession cuts in Swedes’ ‘vanity’ budget

No recession cuts in Swedes’ ‘vanity’ budget

H&M defends marketing lingerie with fake models

H&M defends marketing lingerie with fake models

Agency proposes age limit on beauty patients

Agency proposes age limit on beauty patients

Swedish bikini girl’s buxom body goes viral

Swedish bikini girl’s buxom body goes viral