brand

Ikea official: I’d still eat our Swedish meatballs

HORSE

Ikea official: I’d still eat our Swedish meatballs

SAAB

New Saab owners will not get rights to logo

Truck maker Scania announced Thursday that the new owners of Saab will not get the rights to the iconic Saab logo.

How to lose Swedish friends in just 10 days

CULTURE

How to lose Swedish friends in just 10 days

Sweden world’s most respected country: study

BRAND

Sweden world’s most respected country: study

CHINA

Ikea lawyers review Chinese ‘copycat’ store

Ikea lawyers review Chinese ‘copycat’ store

BRAND

Sweden tenth most attractive nation — again

Sweden tenth most attractive nation — again

H&M completes Cheap Monday acquisition

H&M

H&M completes Cheap Monday acquisition

Gucci loses Swedish trademark battle

FASHION

Gucci loses Swedish trademark battle

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H&M

H&M, Ikea among Europe’s strongest brands