Ikea no longer Sweden’s most trusted brand

Ikea no longer Sweden’s most trusted brand

Furniture giant Ikea has been pulled apart by the Swedish public, voted as the fourth most trusted brand in the country despite topping the consumer confidence charts for the past nine years.

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Confidence in government falls

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Analysts see more signs of slowing economy

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Swedes confident despite debt crisis

Swedish consumers optimistic about future

Swedish consumers optimistic about future