Who is Ica-Stig and why do the Swedes seem to care so much?

Who is Ica-Stig and why do the Swedes seem to care so much?

You might have noticed a lot of discussion about a supermarket advert in Sweden this week. Here's why it seems like the whole country is talking about Ica-Stig.

Donald Duck just set a new record for Sweden’s most-watched TV show

Donald Duck just set a new record for Sweden’s most-watched TV show

More than one in three Swedes watched Donald Duck on Christmas Eve

More than one in three Swedes watched Donald Duck on Christmas Eve

Why did several Swedish TV channels go off air at midnight?

Why did several Swedish TV channels go off air at midnight?

Stockholm Moderates vote to abolish Sweden’s state TV

Stockholm Moderates vote to abolish Sweden’s state TV

‘In Sweden I discovered a new country and rediscovered my own’

‘In Sweden I discovered a new country and rediscovered my own’

Sweden scraps TV licence – but here’s what you need to know about the new tax

Sweden scraps TV licence – but here’s what you need to know about the new tax

The app that teaches you Swedish while you watch TV
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The app that teaches you Swedish while you watch TV

The next Downton Abbey? Swedish postwar drama pulls in record viewing figures

The next Downton Abbey? Swedish postwar drama pulls in record viewing figures

96 percent of movies on Netflix directed by men: Swedish study

96 percent of movies on Netflix directed by men: Swedish study

‘I didn’t realize Norwegians were so cool!’ Swedes on hit show ‘Skam’

‘I didn’t realize Norwegians were so cool!’ Swedes on hit show ‘Skam’

Donald Duck was Sweden’s most watched TV show of 2016

Donald Duck was Sweden’s most watched TV show of 2016

Swedish TV hit ‘Midnight Sun’ shines light on Sami people

Swedish TV hit ‘Midnight Sun’ shines light on Sami people

100,000 Swedish families ‘have to buy new TV’

100,000 Swedish families ‘have to buy new TV’

New Nordic Noir shows ‘true life of Swedes’

New Nordic Noir shows ‘true life of Swedes’

Sweden broadcasts baby bear births live online

Sweden broadcasts baby bear births live online

Sci-fi robot drama new Swedish global success

Sci-fi robot drama new Swedish global success

Tedious TV can lead to obesity: Swedish study

Tedious TV can lead to obesity: Swedish study

US channel Fox to launch in Sweden

US channel Fox to launch in Sweden

The Hoff in Sweden to film new talk show

The Hoff in Sweden to film new talk show

TV licence fees still apply to computers: court

TV licence fees still apply to computers: court

Bridge star amazed with show’s UK success

Bridge star amazed with show’s UK success

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Archive spat keeps film history offline

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Mobile buyers must pay tv licence

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T stands for TV: Swedish teens watching more

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Skansen’s hill is alive with the sound of music

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“Swedish design sucks”

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The Importance of being Ernst

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Eva Hamilton takes top job in Swedish Television

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Romantic farmers seduce Sweden

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Viasat plays down threat of UK junk food rules

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Stockholm gets digital TV makeover

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What are Mini-Me and Jaws doing in Sweden?

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Television cut-off ‘could be sabotage’

TV4 suspends journalist after bribery allegation

TV4 suspends journalist after bribery allegation

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Swedish TV presenter ‘flashed breast at old man’

Swedes keep eyes on the box

Swedes keep eyes on the box

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Bad weather threatens Donald Duck broadcast

Weather clears in time for Donald Duck

Weather clears in time for Donald Duck

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Computers owners to face TV licence fees

‘Reduce sponsorship of public broadcasting’

‘Reduce sponsorship of public broadcasting’

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Electronics store buys up competitor’s televisions

Let’s Dance swings into action

Let’s Dance swings into action

Alling sets the pace in Let’s Dance premier

Alling sets the pace in Let’s Dance premier

Swedish strongman takes home Let’s Dance title

Swedish strongman takes home Let’s Dance title

Television newsman Jarl Alfredius dies

Television newsman Jarl Alfredius dies

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Children’s TV presenter cuts off finger tip on air

Sweden’s Filip and Fredrik get lost in the Big Apple

Sweden’s Filip and Fredrik get lost in the Big Apple

Outrage over licence fee demand for CCTV

Outrage over licence fee demand for CCTV

‘Swedes are stupid’: Norwegian professor

‘Swedes are stupid’: Norwegian professor

‘Scared straight’ TV show slammed

‘Scared straight’ TV show slammed

Top feminist takes political gamble on Swedish reality TV

Top feminist takes political gamble on Swedish reality TV

Computer use doesn’t make kids fat: report

Computer use doesn’t make kids fat: report

Melodifestivalen draws 3.9 million viewers

Melodifestivalen draws 3.9 million viewers

Sweden’s nurse Freddy ‘better than Paul Potts’

Sweden’s nurse Freddy ‘better than Paul Potts’

Journos slam sacking of new minister’s sister

Journos slam sacking of new minister’s sister

Swedish communications firm Com Hem up for sale

Swedish communications firm Com Hem up for sale

Sweden gets dancing with the stars

Sweden gets dancing with the stars

Swedish duo lands TV series on Oprah network

Swedish duo lands TV series on Oprah network

Vilnius mayor crushes car in wild tank ride for Swedish TV show

Vilnius mayor crushes car in wild tank ride for Swedish TV show

‘The Office’ breeds with Swedish sitcom in world’s first ‘spin-make’

‘The Office’ breeds with Swedish sitcom in world’s first ‘spin-make’

HBO takes on Netflix in battle for Nordic viewers

HBO takes on Netflix in battle for Nordic viewers

Swedish-Americans set for small screen return

Swedish-Americans set for small screen return

Show lets Swedes eat their way through history

Show lets Swedes eat their way through history

Jonas Gardell named ‘Swede of the Year’

Jonas Gardell named ‘Swede of the Year’

iPad owners to pay Swedish TV licence fee

iPad owners to pay Swedish TV licence fee

Swedish ISP hits back over TV licence fees

Swedish ISP hits back over TV licence fees

‘Swedish reality shows violate patients’ rights’

‘Swedish reality shows violate patients’ rights’

Smartphone owners hit with TV-licence fee

Smartphone owners hit with TV-licence fee

Swedes’ ire at out-of-hours TV-fee collectors

Swedes’ ire at out-of-hours TV-fee collectors

Stockholm TV thieves in robbery blunder

Stockholm TV thieves in robbery blunder

Ericsson to buy internet TV unit from Microsoft

Ericsson to buy internet TV unit from Microsoft

TV-fee collectors target PC and tablet owners

TV-fee collectors target PC and tablet owners