A voice for newcomers in Sweden

Here's what's in store for Indian shoppers at Ikea

Swedish Prime Minister Stefan Löfven looking at an artist's impression of a planned Ikea store in 2016. Photo: Tobias Österberg/TT

Published: 08.Aug.2018 13:56 hrs

Ikea's second attempt to break into a vast market will meet the 'needs, frustrations and dreams' of local customers, the Swedish furniture giant's boss has promised.

"We bring an inspiring, affordable and convenient home furnishing offer," CEO Jesper Brodin said a day before the grand opening of the furniture giant's vast store on the outskirts of the southern city of Hyderabad.

"We promise to give great quality at affordable prices and try to expand quickly and reach other parts of the country with multiple stores," Brodin told a news conference.

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