A voice for newcomers in Sweden

Ikea causes stir by asking customers to pee on their new ad

'Peeing on this ad can change your entire life'. Photo: Ikea

Published: 11.Jan.2018 11:56 hrs

Swedish furniture giant Ikea made international headlines after asking customers to urinate on their new print advert if they want a discount when buying a crib.

Part of their "where life happens" campaign, the company revealed the new installment with a video preview called "pee on this ad".

Perhaps unsurprisingly, it has received a wave of international attention in response.

Read full article on The Local

More Stories

Anas Awad with his "Swedish family" told his story to The Local Voices

Sharing the best of The Local Voices

We told a lot of great stories in 2016. Did you get to read and share them all? READ
Half a tonne of drugs worth up to 30 million kronor was seized in two police busts in Uppsala. READ
A taste of Christmas ham was enough to ensure that a couple in western Sweden now have a regular visitor, as a local fox turns up night after night to stare in their living room window. READ
Indian police said a Swedish tourist in his mid-20s died on Thursday after an avalanche tore through a Himalayan resort. READ
A shift to heating powered by renewable energy means Volvo now has its first entirely climate neutral manufacturing facility, based in Skövde, southern Sweden. READ
Photo: Erik Gerhardsson

'History will record how everyone reacted to the Syrian tragedy'

Erik, a 21-year-old Swedish volunteer, reflects on his experience helping refugees in Sweden and abroad. READ
The number of rapes reported to authorities in Sweden increased by 10 percent in 2017, new preliminary figures show. READ
An explosive object detonated outside a police station in Malmö's Rosengård district on Wednesday night. READ
Japanese fast fashion brand Uniqlo is set to open its first store in Sweden later this year. READ
What's it like to be a stranger in your own country? Freelance writer Caroline Adolfsson interviews four Swedish nationals who didn't grow up in Sweden. READ

This Iranian teaches Swedish online to 10,000 followers

"I’m exporting Swedish to my homeland." READ