A voice for newcomers in Sweden

'It will be a flop': Indian furniture dealers react to Ikea's new store

Staff walk through Ikea's new store in Hyderabad before the opening. Photo: AP Photo/Mahesh Kumar A

Published: 09.Aug.2018 11:09 hrs

Ikea's first Indian outlet opens on Thursday, with success far from guaranteed for the Swedish furniture giant.

While Indians may be getting richer, creating an apparent golden opportunity for Ikea as in other emerging economies, spending levels remain low.

The culture of DIY furnishing is also alien and local consumers retain their trust in Indian products.

Read full article on The Local

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