A voice for newcomers in Sweden

Flygskam: Are Swedes really going green and swapping overseas travel for 'staycations'?

File photo of tourists biking through Småland: Patrik Svedberg/imagebank.sweden.se

Published: 16.Jul.2019 14:00 hrs

Swedish tourism boards and travel agencies have invested in promoting domestic travel in response to a growing interest in sustainable travel. But has it really convinced Swedes to ditch air travel and opt for a staycation?

Last year saw a reduction in Swedes' overseas travel, breaking a years-long trend with adults carrying out half a million fewer overseas journeys than the year before.

The much-discussed concept of flygskam, meaning 'shame linked to flying', was touted as one possible reason for the change, but 2018 also saw an exceptionally weak krona and a weeks-long record heatwave, two further factors encouraging Swedish residents to stay at home for the summer. 

So after a colder than usual start to July this year, with some spots experiencing their lowest summer temperatures in decades, will people in Sweden remain willing to sacrifice their summer sun? Read full article on The Local

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