A clip from the viral video. Screen shot: Södra Älvsborgs Räddningstjänstförbund/Facebook
The Rescue Service of Södra Älvsborg (SÄRF) in western Sweden is being both hailed and criticised on Facebook for a light-hearted campaign meant to draw attention to a serious problem.
According to the Swedish Life Saving Society (Svenska Livräddningssällskapet - SLS), five children drowned in Sweden during May and June, equalling the number of kids who drowned throughout all of last summer. Overall drownings are also up
, with 62 drowning deaths throughout the first six months of the year compared to 55 in the same period last year.
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