A voice for newcomers in Sweden

#SwedishChristmas: Julmust, the festive drink that outsells Coca-Cola every winter

Chemistry and Christmas helped create one of Sweden's most popular non-alcoholic beverages. Photo: Jessica Gow/TT

Published: 05.Dec.2018 06:59 hrs

Every day until Christmas Eve, The Local explains the unique history behind Swedish Christmas traditions in our own Advent calendar.

Like glögg, which was featured yesterday, julmust is a beverage consumed mainly at Christmastime in Sweden (except when it's repackaged as påskmust at Easter) and in large quantities.

But while the amount of glögg Swedes drink during Christmas (around 5 million litres) is a lot compared to how much wine they typically drink throughout the year, it pales in comparison to the approximately 50 million litres of julmust they consume during the same period.

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