A voice for newcomers in Sweden

This is the hottest Christmas gift for 2019 in Sweden

HUI analyst Saga Bowallius presents the Christmas gift of the year. Photo: Anders Wiklund / TT

Published: 20.Nov.2019 08:39 hrs

The item picked out as Sweden's 'Christmas present of the year' reflects a trend towards mindfulness around technology use.

Each year, retail organization HUI Research every year predicts what they think will be Sweden's most popular Christmas gift of the year (årets julklapp). The chosen item must be a product that represents the time we're living in and has received new interest that year. 

This year the winner is a mobile phone box; literally a box to keep your smartphone in order to reduce screentime. It's a far cry from 1994, when the mobile phone itself was named the Christmas gift of the year.

Read full article on The Local

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