A voice for newcomers in Sweden

Report reveals what people around the world think of Sweden

Two men wearing Swedish flags pictured in Lisbon during the 2018 Eurovision Song Contest. Photo: Stina Stjernkvist / TT

Published: 22.Feb.2019 07:47 hrs

Sweden's international reputation has remained mostly stable despite a number of negative reports about the country overseas, a new study suggests.

The report comes from the Swedish Institute (SI), the government agency responsible for cultural exchange and sharing information about Sweden beyond its borders, and it regularly carries out surveys to understand how the Nordic nation is viewed abroad.

"As far as we can see, the negative reports haven't changed the image of Sweden among the general public. It's still overwhelmingly positive," said SI analyst Jacob Stenberg.

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