• Sweden edition
 
Swedish shops ban Red Bull for youngsters

Swedish shops ban Red Bull for youngsters

Published: 15 Sep 2009 07:22 GMT+02:00
Updated: 15 Sep 2009 07:22 GMT+02:00

The age-limit goes into effect on Tuesday at Pressbyrån and Seven Eleven shopped throughout the country, according to several media reports.

Both store chains, which have the same owner, decided to implement the age-limit for energy drinks following warnings from school administrators that students were drinking too much Red Bull.

“The age-limit applies to all the energy drinks we offer. We think it’s important that young people don’t suffer from addiction because we sell the drinks,” Pressbryån’s head of marketing, Mariette Kristenson, told the Aftonbladet newspaper.

Doctors in Sweden have earlier issued warnings about several deaths involving energy drinks in combination with alcohol.

Sweden’s National Food Administration (Livsmedelsverket) has for years advised people to avoid quenching their thirst with energy drinks, blend them with alcohol, or use them as a form of hydration during strenuous physical exercise.

Staffan Sparring, chief physician at the Maria Ungdom addiction treatment centre, applauded the age-limit for energy drinks.

“Energy drinks can be seen as a gateway to alcohol; at lots of clubs and restaurants people drink vodka and Red Bull, for example. Therefore it’s not inappropriate with a 15-year-old age limit,” he told the Svenska Dagbladet (SvD) newspaper.

TT/David Landes (news@thelocal.se)

Your comments about this article

08:14 September 15, 2009 by Tennessee Thunder
Can It get much more stupid than this,don't forget Jack Daniels and coke,so now ban coke,or vodka and sprite.

Utterly Stupid.
08:34 September 15, 2009 by karex
Energy drinks contain substances which considerably speed up the metabolism. At about age 15 my son went overboard once with the consumption of one such drink and had to be rushed to the hospital with heart palpitations.

I think this is a good move! Kids have in average way too much energy as it is without us needing to encourage them to willingly develop Hyperactivity Disorder symptoms artificially.
08:55 September 15, 2009 by Hauhr
Nanny State!
09:44 September 15, 2009 by newswede
Why don't they print the real story, which is 1 of 2 things.

1) The parents complaining are really upset by the outrageous price of RedBull (more than $3!!!) and are looking for a way to stop paying for their kids sugar habit.

2) Pressbyrån and Seven Eleven own substantial stock in a competing product.

In addition, Dr. Staffan Sparring needs to go back to medical school. His quote is supremely misguided and lacking the evidence a medical professional should refer to.
09:54 September 15, 2009 by ooh456
I agree with the ban on energy drinks for kids under 15. Some of them are quite powerful and they are not for kids. I also think they should legalize cocaine and ecstasy for adults over the age of 15. It's just a bit of harmless fun that's gotten a bad rap over time. Party on!
10:20 September 15, 2009 by Gwrhyr
It all seemed reasonable until Steffan Sparring's quote.

At least it's not a national ban.
10:34 September 15, 2009 by Ian11
What does Vodka Redbull have to do with Kids under 15 drinking Redbull?
10:45 September 15, 2009 by DreEstwd
Good move. As a former teacher, it was pretty rough walking into a classroom full of 14 and 15 year olds hopped up on Red Bull and trying to get them to pay attention.
11:07 September 15, 2009 by BlackfDes
Hej!

I feel sorry for the checkout chicks who will have to police this.

If their job is not already hard and stressful enough with "normal" customers then adding something like this is just adding to an already stressful job. What do the staff say to the kids when they point out that the ban is not legally enforceable?

If the management of the supermarkets want to take responsibility for preventing a certain demographic from accessing this type of drink surely it is much easier on their staff just stop selling these products to all of the public regardless of age.

A big tick of approval for social responsibility but do any of the supermarkets have the resolve to lose some money by not selling these drinks?

cheers

The Black One
16:17 September 15, 2009 by BrittInSweden
@Tennessee Thunder

How many under 15 year olds do you see drinking JD and Coke?
16:33 September 15, 2009 by PolarBearKiit
Cmon!

I'm 15 soon so it's not such a bother to me but right now Red Bull is helping me focus with tests and stuff if not it would be impossible and i mean impossible for me to get anywhere during school and don't comment me back saying go to bed early because i get the right amount of sleep but i'm just one of those teenagers who can litrally sleep forever.But I dont use redbull as a energy drink as do i not depend upon it i simply use it as a replacment for coffie.My friends often go out of school and buy coffie but i would rather take a redbull i do find perhaps it can be addicting if you over indulge in it but This specific shop is going to loose alot of custom the kids will just simply go else were i promise you that.
18:47 September 15, 2009 by jose_s
please... at 15 there is no reason why you need to drink this stuff...

"right now Red Bull is helping me focus with tests and stuff if not it would be impossible and i mean impossible for me to get anywhere..... But I dont use redbull as a energy drink as do i not depend upon it i simply use it as a replacment for coffee"

that sounds like a contradiction to be...
19:04 September 15, 2009 by Harding00
No offense PolarBearKiit, but it seems like you were hopped up on Redbull when you wrote your post. You have only three periods in that entire post. Lay off the Redbull, ok?
02:12 September 19, 2009 by Canada_Girl
@11

If your word choice, grammar, and punctuation are a reflection of your skill acquisition when using an energy drink to concentrate, I'd say you're in trouble my little friend.
02:17 September 28, 2009 by JonnyDee
I think this is great, will it work? Probably not, but what else can you do?
15:13 January 9, 2010 by PolarBearKiit
I see all of your points of view.

And yeah i can understand why you think it's a contradiction but it's not Red bull is a caffeine substance and for those of that doesn't like Coca Cola or coffee it's a good replacement. What would swedes do without their fika ? :)
Today's headlines
New coalition
New coalition reveals 'compromise' budget
Prime Minister Stefan Löfven and Green Party leader Åsa Romson. Photo: TT

New coalition reveals 'compromise' budget

UPDATED: Prime Minister Stefan Löfven's Social Democrat-led coalition has revealed its first budget proposal, listing plans to spend more than 20 billion kronor. READ  

Weather
Sweden braces for ten centimetres of snow
Kiruna, in far northern Sweden, has already been hit by snow this season. Photo: TT

Sweden braces for ten centimetres of snow

Sweden's weather agency has warned that up to ten centimetres of snow are on the way for Sweden. READ  

Business and Money
Global profit boost for Handelsbanken
Handelsbanken is Sweden's second largest bank. Photo: Bertil Eriksson/TT

Global profit boost for Handelsbanken

Sweden's second-largest bank, Handelsbanken, has reported a rise in third-quarter profits, boosted by higher income from its loan book as it continues its expansion overseas. READ  

Stockholm 'sub hunt'
Sweden pulls back 'submarine' search
Navy vessels remain in the archipelago. Photo: Lars Pehrson/TT

Sweden pulls back 'submarine' search

Sweden is pulling back part of the naval operation which has been searching for a suspected Russian submarine off the coast of Stockholm for nearly a week. READ  

Julian Assange
Assange prepares for court ruling
Julian Assange at Ecuador's embassy in the UK. Photo: Anthony Devlin

Assange prepares for court ruling

WikiLeaks founder Julian Assange says he is "confident" his asylum status will be resolved, as he awaits an imminent ruling on his case by a Swedish court. READ  

Opinion
'Why were we kept in the dark for years?'
The submarine hunt is now in it's sixth day. Photo: TT

'Why were we kept in the dark for years?'

Military expert Johanne Hildebrandt tells The Local that the biggest question in the Stockholm submarine hunt hasn't been answered yet - why don't we know more about the "other operations" from the last few years? READ  

The Local List
Eight things to love about renting in Sweden
Apartments in Sweden are compact. Photo: Shutterstock

Eight things to love about renting in Sweden

A housing crisis means that short-term sublets are the norm in major cities and rent regulation rules are frequently flouted. But this week, The Local's decided to look on the bright side of renting an apartment in Sweden. READ  

Business & Money
Nordea banks big third-quarter profit gain
Nordea's Chief Executive Christian Clausen. Photo: TT

Nordea banks big third-quarter profit gain

Swedish bank Nordea announced on Wednesday a sharp rise in third quarter profits despite the economic slowdown and major outlays for an IT overhaul. READ  

National
Knutby priest faces early release from prison
Knutby in eastern Sweden, the scene of the murder. Photo: TT

Knutby priest faces early release from prison

A former priest in eastern Sweden who was sentenced to life in prison for organizing the murder of his wife has had his sentence reduced. READ  

Opinion
'Sweden will see Russia as a threat again'

'Sweden will see Russia as a threat again'

The Local speaks to one of Europe's leading security experts about why social media meant the Swedish military couldn't keep their 'submarine' search a secret and how she believes the country will ramp up its security against Russia. READ  

RECEIVE OUR NEWSLETTER AND ALERTS
Lifestyle
Eight things to love about renting a Swedish apartment
National
Vasa ship cannon blasted in Sweden
National
Sub hunt: Day-by-day
National
Sub hunt: Stockholm islanders share their fears with The Local
Sponsored Article
The best options for oversea transfers
Blog updates

21 October

Denna & den här (The Swedish Teacher) »

"?Denna? or ?den hr?? Swedish language students often ask question about different pronouns. One pronoun that especially..." READ »

 

19 October

Getting it (Blogweiser) »

"Follow Joel Sherwood on FB Few watch baseball in Sweden. This is excellent when your team loses..." READ »

 
 
 
National
Get 20% off unique Swedish homeware
National
Dentist gives free care to Roma beggars
Business & Money
Get your own office in Gothenburg or Stockholm - free for a day
Gallery
Property of the week: Malmö
Gallery
PHOTOS: 'Foreign activity' in Swedish waters
Gallery
People-watching: October 19th
TT
Society
QUIZ: How good is your Swedish?
Lifestyle
What's on in Sweden: October 17th - 24th
Society
The nudity... and nine other things expat men notice in Sweden
Gallery
People-watching: October 15th
Gallery
Your views: Should outdoor smoking be banned in Sweden?
Business & Money
Sweden has 'large hole' in finances
Sponsored Article
Introducing... Finding a job in Stockholm
Society
Monster salmon caught in northern Sweden
Gallery
Property of the week: Lorensberg
National
Scandinavia's child bride
National
Ebola crisis: How is Sweden preparing?
Business & Money
How Sweden is becoming a cashless society
Gallery
Stockholm Burlesque Festival 2014
National
How a little red horse became a symbol for Sweden
Gallery
People-watching: October 12th
Business & Money
The hottest start-ups from southern Sweden
National
What's on in Sweden: October 10th - 17th
National
Stockholm is 'best' region for well-being
Gallery
People-watching: October 8th
National
Five facts to know about Patrick Modiano
Society
My Swedish Career: A French fashionista in Sweden
Society
Swede's anti-bully Facebook tale goes viral
Society
Have you seen Sweden's viral subway cancer campaign?
National
Isis: Swedes linked to Turkish prisoner swap
National
Should Swedes be banned from buying sex abroad?
Gallery
Fredrik Reinfeldt's leaving presents
National
Five Swedish TV shows you shouldn't miss
Gallery
A tool belt, a casserole, and a book. Fredrik Reinfeldt's parliament gifts
TT
Lifestyle
Top five winter festivals in Sweden
TT
National
Sami reindeer herders win mine reprieve
Gallery
Property of the Week: Gamla Enskede
Sponsored Article
How to catch the first lobster of the year
Politics
Ten new minister faces you should know
Tech
First womb transplant baby in world born in Sweden
Gallery
People-watching: October 5th
Team SCA
Sponsored Article
All-female SCA team takes off on Volvo Ocean Race
Latest news from The Local in Austria

More news from Austria at thelocal.at

Latest news from The Local in Switzerland

More news from Switzerland at thelocal.ch

Latest news from The Local in Germany

More news from Germany at thelocal.de

Latest news from The Local in Denmark

More news from Denmark at thelocal.dk

Latest news from The Local in Spain

More news from Spain at thelocal.es

Latest news from The Local in France

More news from France at thelocal.fr

Latest news from The Local in Italy

More news from Italy at thelocal.it

Latest news from The Local in Norway

More news from Norway at thelocal.no

979
jobs available
Swedish Down Town Consulting & Productions
Swedish Down Town Consulting & Productions is an innovative business company which provides valuable assistance with the Swedish Authorities, Swedish language practice and general communications. Call 073-100 47 81 or visit:
www.swedishdowntown.com
PSD Media
PSD Media is marketing company that offers innovative solutions for online retailers. We provide modern solutions that help increase traffic and raise conversion. Visit our site at:
http://psdmedia.se
If you want to drink, that’s your business.
If you want to stop, we can help.

Learn more about English-language Alcoholics Anonymous in Sweden. No dues. No fees. Confidentiality assured.
AA-EUROPE.ORG/SWEDEN