• Sweden edition
 

The Local launches America's News in British English

Published: 01 Apr 2010 06:51 GMT+02:00
Updated: 01 Apr 2010 06:51 GMT+02:00

With English-speakers worldwide seeing their own versions of the language eroded by a global standard, The Local is launching an ambitious new project to bring befuddled migrants all the latest news in the English that suits them best.

Brummies stranded in Texas, for instance, can soon tune back in to a disappearing world with the unveiling next week of America's News in British English. Similarly, Californians struggling to retain their sanity in Manchester (England) can rest assured that the The Local's information highway is a two-way street, with Britain's News in American English just months from realization.

Project coordinator Brian Babel believes the idea has the potential to bring together communities that otherwise tend to find themselves at loggerheads.

"Ultimately we want to be able to say we were the first to cover India's news in Pakistani English, and vice versa," he says.

"But Canada's news in Australian English looks like being the next rollout later this summer, with New Zealand's news in Irish English to follow soon after."

Extensive market research has revealed a global need for straight journalism presented in a way that doesn't alienate English-speaking immigrants from their English-speaking host countries. And there's no need to adopt a strict one country, one group approach.

"I mean, maybe America's news in Caribbean English could be a runner," says Babel.

But The Local's first US editor Archie McPhee is focusing purely on British English. He will be joined by a team of experienced journalists based across America reporting from the trenches of the world's largest English-speaking country.

“There are tens of thousands of Brits living in the US and most of them haven't got the faintest idea what's going on around them,” McPhee explains.

“But there's no need to throw a wobbler about it. It's just a case of bypassing the septic tanks [Americans] and getting the old jackanory straight."

In London, The Local's editor Thea Saurus faces similar problems to her counterpart in New York. Except in reverse.

"I didn't realize I was interested in 'blokes' until I moved here. Back home they're dudes and, not to be a douchebag or anything, but you guys really need to get your asses in line. You also need to get your teeth fixed."

Saurus says she's currently seeking material for a feature article on US style anger management courses in the English capital.

"That's relevant to my needs," says Saurus.

As the first of The Local's English to English editors out of the traps, Archie McPhee has already identified the most controversial linguistic hot potato.

"You know that slow-moving forest creature the Americans like to refer to as a moose," he says. "It's an elk, and it always will be."

Gotcha! I say old beans, you didn't fall for this old chestnut, did you? Surely you realised it was a wee April fool!

Charlotte West (news@thelocal.se)

Don't miss...X
Left Right

Your comments about this article

08:33 April 1, 2010 by Lauraj
cheeky!

but it is acutally a good idea! ;-)
08:47 April 1, 2010 by Nemesis
Cheeky yes.

However, who actually owns and controls the Local?
08:48 April 1, 2010 by livinginsweden
D'oh ...

google translate my friends... or if you want your local news from nullagine in the middle of nowhere in australia ... the same internet that lets you read TL enable you to read your local news at same time same speed same laptop,,,,

D'oh....

ha ha
09:00 April 1, 2010 by MrsMills
My children running in telling me that Santa had been last night was slightly more believabe!
09:31 April 1, 2010 by americanska
America's news? I don't think you can call that local news. It's a big bigger than blighty.

at least it'll be in the queen english.

Example headline?

"Oi, Obama done signed through them works they did on heathcare idn't he"
09:40 April 1, 2010 by Freja
Hopefully this project of scaling up The Local put some preassure on it to significantly improve the quality and standard of its editorial news material and drag it out from its current sensationalistic, freak story tabloit format and bring some real news objectively reported.
09:42 April 1, 2010 by waybackwhen
Nice one. Svt & Tv4 are going with DN's article - cheap skates.
09:54 April 1, 2010 by Jasoncarter
Shame that DN forgot to make it funny.
11:48 April 1, 2010 by justanotherexpat
Thea Saurus? Oh come on!!!!!!! :)
11:59 April 1, 2010 by jhk
got about half way down, when i went crap, "Got me"
12:11 April 1, 2010 by adshasta
actually its a moose elk. Encyclopedia Britannica...,
12:56 April 1, 2010 by flintis
@amerikanska: take it you've never been to England, or learnt how to spell.

Like all the other yanks who think English is spoken like D v Dyke in Mary Poppins.

At least if it's written in Queens English 90% of "them" over the otherside of the lake will not understand it.
17:24 April 1, 2010 by alingsaskev
Oddly, this was one of the more plausible stories today, my money was on the exploding boobs or pick'n'mix tax. Shows what a crazy world we live in!
18:13 April 1, 2010 by Audrian
News media in the US on this country's engagement abroad including its wars are lot to be desired. They are often soundbites meant to mislead than inform. This is the area Local" can help.
18:45 April 1, 2010 by americanska
flintis - take if you've never been to britain.

chavs everywhere.
19:35 April 1, 2010 by suckfist
It's about time! Thank God...I was lost without an English-English translation.

All this "favourite colour" madness was rendering me lost in translation. Now I'll finally understand what the f*@k "cheeky monkey" means.

Coming soon: English-English dictionaries!
21:34 April 1, 2010 by Mumble
Not only silly, but very silly.
00:12 April 2, 2010 by jimfromcanada
At last... I''l be able to understand what I've been saying all these years!
03:38 April 2, 2010 by repat_xpat
As an American, I have found British much easier to learn than Swedish.
09:26 April 2, 2010 by Globalnomad
God save the Queen !
10:09 April 2, 2010 by flintis
@americanska

No not been to England since the end of February, not that many chavs in my home town, won't have the w**kers up there.
17:09 April 2, 2010 by Greg in Canada
You can then concentrate on doing a Canadian version. Just add the word "eh" at the end of every second sentence.
17:12 April 2, 2010 by waybackwhen
@mumble is what we call "humour", look it up on wiki.
07:12 April 4, 2010 by peropaco
If the Local wishes to improve the quality of English, then it should stop using google translator and hire a proper English speaking writer instead of some ex-nany from Oxelösund who spent 6 months in Ripon and is now considered a journalist.
10:01 April 7, 2010 by Bensonradar
OK, but what is the web address, please?
20:35 April 7, 2010 by cbeynch
While I do not think the linguistic differences alone warrants a UK version, it is a good idea. I don't think most Americans living overseas realize what a useless, wannabe socialist, dictator this Oblahblah really is. Hence it may serve a purpose to have some unfiltered news about the US distributed from non-US sources. The US media is notorious for cranking out leftist drivel, and can no longer be assumed to be unbiased. Shame. Perhaps this UK version can publish the truth about he boiling cauldron of rage that is taking place right now in the US over Hussein Oblahblah's healthcare that he ramming down our throats, but that our media conveniently does not write about. When are you starting?
05:31 May 5, 2010 by lbkca
If you want a Canadian version, all you have to do is say the word "GOLD" and "HOCKEY" in the same sentence... then you will have a Canadian version eh.
Today's headlines
Woman charged after accusing beggar of theft
The people in this picture are not those from the story. Photo: TT

Woman charged after accusing beggar of theft

A woman in Gothenburg who accused a beggar of robbing her has been charged with fraud and false accusations. READ () »

Swedish royals set baptism date for princess
Photo: Kungahuset

Swedish royals set baptism date for princess

Sweden's royal family has set the date for the baptism of Princess Leonore. READ () »

The Local List
Evidence Game of Thrones is set in Sweden

Evidence Game of Thrones is set in Sweden

With Swedish Game of Thrones fans frothing at the mouth at the season four premiere, The Local revisits its list of ten reasons why the hit books and show are (probably) based in Sweden. READ () »

'Baffling' Swedish raid on German sub makers
The Kockums Malmö shipyard and FMV headquarters. Files: TT

'Baffling' Swedish raid on German sub makers

After the Swedish military raided the Malmö premises of German defence giant Thyssen Krupp, a military expert tells The Local why recent Russian aggression means Sweden's Saab needs to take control of national submarine production. READ () »

Swedish kids crack adult content 'code' at school
A child, unrelated to the story, on her computer. File photo: TT

Swedish kids crack adult content 'code' at school

Swedish parents who busted their children looking at adult content online were shocked to find the kids saying 'they'd learned the code at school'. READ () »

Industry bellwether SKF recovers to turn profit
A file image of ballbearings. Photo: Shutterstock

Industry bellwether SKF recovers to turn profit

After a drab end to 2013, Swedish ballbearing makers SKF anew posted a profit in its first quarter review. It could spell good news for the manufacturing industry worldwide. READ () »

Swedish Hobbit actor jailed in cocaine case
Swedish actor Mikael Persbrandt. File photo: TT

Swedish Hobbit actor jailed in cocaine case

Swedish actor Mikael Persbrandt has appealed a five-month prison sentence, handed down on Tuesday after he was found guilty of buying cocaine. READ () »

Property of the Week
In Pictures: The Local's Property of the Week
The property in Skinskatteberg. Photo: Fastighetsbyrån

In Pictures: The Local's Property of the Week

The Swedish countryside is littered with small second homes, many up for a steal if you can see beyond dated wallpaper and imagine a country retreat with chanterelles and lingonberries growing in your backyard. READ () »

Puppies lost in 'black market' chihuahua raid
A chihuahua papillon crossbreed puppy. File photo: Shutterstock

Puppies lost in 'black market' chihuahua raid

Thieves escaped from a flat in Malmö on Monday with jewellery, electronics, and four chihuahua-papillon puppies. Police worry the dogs will be sold on the black market, a growing trend in Sweden. READ () »

JobTalk Sweden
Sweden's worst office clichés revealed

Sweden's worst office clichés revealed

"We have to hit the brakes and the gas at the same time." Does your Swedish boss confuse you? You're not alone. Swedes have crowned that phrase as the worst workplace cliché of the year. READ () »

RECEIVE OUR NEWSLETTER AND ALERTS
Politics
Who's the prime minister's heir?
Alfie Atkins
Society
Are children's books the key to families integrating in Sweden?
National
'Sweden Dem protests cater to party's martyr image'
National
'Swedish research grants were fantastic, but now it's like Australia'
Society
Only in Sweden: The ten problems you'd never encounter elsewhere
National
Swedes stopped to take my picture, but didn't look me in the eyes
Business & Money
A swipe of the hand replaced cash and cards in Lund
YouTube
Features
Video: Oliver Gee finds out how to embrace The Swedish Hug
TT
National
Abba duo hints at reunion
Private
National
Flash mobs hug it out across Sweden
Finest.se
Gallery
People-watching April 11-13
TT
Politics
Swedes to give six-hour workday a go
Advertisement:
TT
Society
Aussie choir member wows Abba in Sweden
YouTube
Society
Stockholm magic a surprise YouTube hit
Fastighetsbyrån
Society
Gallery: The Local's Property of the Week
Private
Society
Swedes find 200-year-old gravestone in living room
Stockholm School of Economics
Sponsored Article
Why a bachelor's degree is no longer enough
Deepti Vashisht
Features
Deepti Vashisht dissects the magic of Sweden's personal ID number
Shutterstock
Society
Ten signs you've been in Sweden too long
Society
Jimi Fritze heard every word when doctors discussed taking his organs
Society
A Swedish farmer explains why the new bestiality ban is 'pointless'
Society
'Blondes have more brains': Swedish study
TT
Society
VIDEO: Leaked 'Save Slussen' film goes viral
finest.se
Gallery
People-watching, March 28-30
ESL
Sponsored Article
Learning Swedish the easy way
Latest news from The Local in Switzerland

More news from Switzerland at thelocal.ch

Latest news from The Local in Germany

More news from Germany at thelocal.de

Latest news from The Local in Spain

More news from Spain at thelocal.es

Latest news from The Local in France

More news from France at thelocal.fr

Latest news from The Local in Italy

More news from Italy at thelocal.it

Latest news from The Local in Norway

More news from Norway at thelocal.no

Blog Update: The Diplomatic Dispatch

28 October 15:16

The Green Growth Group Summit »

"Today on the 28 October in Brussels, a large group of key EU Ministers and business people, including UK Secretary of State for Energy and Climate Change Edward Davey, and Swedish Environment Minister Lena Ek, will meet to discuss green growth. They all have a stake in resolving a challenge which, although it is crucial..." READ »

723
jobs available
Swedish Down Town Consulting & Productions
Swedish Down Town Consulting & Productions is an innovative business company which provides valuable assistance with the Swedish Authorities, Swedish language practice and general communications. Call 073-100 47 81 or visit:
www.swedishdowntown.com