• Sweden edition
 

The Local launches America's News in British English

Published: 01 Apr 2010 06:51 GMT+02:00
Updated: 01 Apr 2010 06:51 GMT+02:00

Brummies stranded in Texas, for instance, can soon tune back in to a disappearing world with the unveiling next week of America's News in British English. Similarly, Californians struggling to retain their sanity in Manchester (England) can rest assured that the The Local's information highway is a two-way street, with Britain's News in American English just months from realization.

Project coordinator Brian Babel believes the idea has the potential to bring together communities that otherwise tend to find themselves at loggerheads.

"Ultimately we want to be able to say we were the first to cover India's news in Pakistani English, and vice versa," he says.

"But Canada's news in Australian English looks like being the next rollout later this summer, with New Zealand's news in Irish English to follow soon after."

Extensive market research has revealed a global need for straight journalism presented in a way that doesn't alienate English-speaking immigrants from their English-speaking host countries. And there's no need to adopt a strict one country, one group approach.

"I mean, maybe America's news in Caribbean English could be a runner," says Babel.

But The Local's first US editor Archie McPhee is focusing purely on British English. He will be joined by a team of experienced journalists based across America reporting from the trenches of the world's largest English-speaking country.

“There are tens of thousands of Brits living in the US and most of them haven't got the faintest idea what's going on around them,” McPhee explains.

“But there's no need to throw a wobbler about it. It's just a case of bypassing the septic tanks [Americans] and getting the old jackanory straight."

In London, The Local's editor Thea Saurus faces similar problems to her counterpart in New York. Except in reverse.

"I didn't realize I was interested in 'blokes' until I moved here. Back home they're dudes and, not to be a douchebag or anything, but you guys really need to get your asses in line. You also need to get your teeth fixed."

Saurus says she's currently seeking material for a feature article on US style anger management courses in the English capital.

"That's relevant to my needs," says Saurus.

As the first of The Local's English to English editors out of the traps, Archie McPhee has already identified the most controversial linguistic hot potato.

"You know that slow-moving forest creature the Americans like to refer to as a moose," he says. "It's an elk, and it always will be."

Gotcha! I say old beans, you didn't fall for this old chestnut, did you? Surely you realised it was a wee April fool!

Charlotte West (news@thelocal.se)

Your comments about this article

08:33 April 1, 2010 by Lauraj
cheeky!

but it is acutally a good idea! ;-)
08:47 April 1, 2010 by Nemesis
Cheeky yes.

However, who actually owns and controls the Local?
08:48 April 1, 2010 by livinginsweden
D'oh ...

google translate my friends... or if you want your local news from nullagine in the middle of nowhere in australia ... the same internet that lets you read TL enable you to read your local news at same time same speed same laptop,,,,

D'oh....

ha ha
09:00 April 1, 2010 by MrsMills
My children running in telling me that Santa had been last night was slightly more believabe!
09:31 April 1, 2010 by americanska
America's news? I don't think you can call that local news. It's a big bigger than blighty.

at least it'll be in the queen english.

Example headline?

"Oi, Obama done signed through them works they did on heathcare idn't he"
09:40 April 1, 2010 by Freja
Hopefully this project of scaling up The Local put some preassure on it to significantly improve the quality and standard of its editorial news material and drag it out from its current sensationalistic, freak story tabloit format and bring some real news objectively reported.
09:42 April 1, 2010 by waybackwhen
Nice one. Svt & Tv4 are going with DN's article - cheap skates.
09:54 April 1, 2010 by Jasoncarter
Shame that DN forgot to make it funny.
11:48 April 1, 2010 by justanotherexpat
Thea Saurus? Oh come on!!!!!!! :)
11:59 April 1, 2010 by jhk
got about half way down, when i went crap, "Got me"
12:11 April 1, 2010 by adshasta
actually its a moose elk. Encyclopedia Britannica...,
12:56 April 1, 2010 by flintis
@amerikanska: take it you've never been to England, or learnt how to spell.

Like all the other yanks who think English is spoken like D v Dyke in Mary Poppins.

At least if it's written in Queens English 90% of "them" over the otherside of the lake will not understand it.
17:24 April 1, 2010 by alingsaskev
Oddly, this was one of the more plausible stories today, my money was on the exploding boobs or pick'n'mix tax. Shows what a crazy world we live in!
18:13 April 1, 2010 by Audrian
News media in the US on this country's engagement abroad including its wars are lot to be desired. They are often soundbites meant to mislead than inform. This is the area Local" can help.
18:45 April 1, 2010 by americanska
flintis - take if you've never been to britain.

chavs everywhere.
19:35 April 1, 2010 by suckfist
It's about time! Thank God...I was lost without an English-English translation.

All this "favourite colour" madness was rendering me lost in translation. Now I'll finally understand what the f*@k "cheeky monkey" means.

Coming soon: English-English dictionaries!
21:34 April 1, 2010 by Mumble
Not only silly, but very silly.
00:12 April 2, 2010 by jimfromcanada
At last... I''l be able to understand what I've been saying all these years!
03:38 April 2, 2010 by repat_xpat
As an American, I have found British much easier to learn than Swedish.
09:26 April 2, 2010 by Globalnomad
God save the Queen !
10:09 April 2, 2010 by flintis
@americanska

No not been to England since the end of February, not that many chavs in my home town, won't have the w**kers up there.
17:09 April 2, 2010 by Greg in Canada
You can then concentrate on doing a Canadian version. Just add the word "eh" at the end of every second sentence.
17:12 April 2, 2010 by waybackwhen
@mumble is what we call "humour", look it up on wiki.
07:12 April 4, 2010 by peropaco
If the Local wishes to improve the quality of English, then it should stop using google translator and hire a proper English speaking writer instead of some ex-nany from Oxelösund who spent 6 months in Ripon and is now considered a journalist.
10:01 April 7, 2010 by Bensonradar
OK, but what is the web address, please?
20:35 April 7, 2010 by cbeynch
While I do not think the linguistic differences alone warrants a UK version, it is a good idea. I don't think most Americans living overseas realize what a useless, wannabe socialist, dictator this Oblahblah really is. Hence it may serve a purpose to have some unfiltered news about the US distributed from non-US sources. The US media is notorious for cranking out leftist drivel, and can no longer be assumed to be unbiased. Shame. Perhaps this UK version can publish the truth about he boiling cauldron of rage that is taking place right now in the US over Hussein Oblahblah's healthcare that he ramming down our throats, but that our media conveniently does not write about. When are you starting?
05:31 May 5, 2010 by lbkca
If you want a Canadian version, all you have to do is say the word "GOLD" and "HOCKEY" in the same sentence... then you will have a Canadian version eh.
Today's headlines
Ebola crisis
Sweden pledges new aid to UN Ebola fund
Photo: TT

Sweden pledges new aid to UN Ebola fund

Sweden has offered a new sizeable contribution to the fund set up by UN chief Ban K-moon to fight the Ebola outbreak. READ  

Society
'Dark forces' target refugee hunting scheme
Photo: Lars-Göran Thuresson/Älgriket

'Dark forces' target refugee hunting scheme

The Swedish hunting association runs a project to encourage young asylum-seekers to learn about hunting, a move which has proved controversial among some far right groups. READ  

Business & Money
American sales squeeze Ericsson profits
Ericsson CEO Hans Vestberg presents the third-quarter earnings report at the company's headquarters in Kista. Photo: Janerik Henriksson/TT

American sales squeeze Ericsson profits

Swedish telecoms equipment maker Ericsson reported a decline in net profit in the third quarter despite an increase in sales, boosted by business in emerging markets. READ  

Interview
'Too many concerts feel the same'
Sofar hosts secret gigs in Swedish apartments. Photo: Sofar

'Too many concerts feel the same'

Kattis Bjork founded Stockholm's secret gig scene - Sofar - a year ago. The Local caught up with her as she prepared to celebrate the project's anniversary this weekend and revealed the concept will spread to other Swedish cities in 2015. READ  

Stockholm 'sub hunt'
Sweden calls off suspect submarine search
Ships are returning to shore in Sweden. Photo: TT

Sweden calls off suspect submarine search

The core search for a suspected foreign vessel in Swedish waters has been called off. The armed forces said they remained convinced foreign underwater activity had taken place but had not identified an intruder. READ  

Business & Money
US and Japan fuel surge for Volvo trucks
Ed Carbaugh prepares to install parts on a truck engine on an assembly line at Volvo Trucks' powertrain manufacturing facility in Hagerstown, Maryland, March 2014. Photo: Patrick Semansky/AP

US and Japan fuel surge for Volvo trucks

Sweden's Volvo, the world's second-largest maker of trucks, said Friday it saw a spike in profits in the third quarter, boosted by thriving sales in the US and Japanese markets. READ  

Inspectors attacked at rogue doc’s surgery
Cigarettes and beer photo: Shutterstock

Inspectors attacked at rogue doc’s surgery

Inspectors who were sent to shut down a doctor’s surgery in Gothenburg were physically attacked and fled the premises to get help from the police. READ  

Police turn Swede’s vodka into water
A Swede loads a car with alcohol in northern Germany. File photo: Drago Prvulovic/TT

Police turn Swede’s vodka into water

Swedish police say they will pay a man 16,000 kronor ($2,200) in damages after much of the alcohol they confiscated from him was stolen, while many of the bottles they returned were filled with water. READ  

Diplomacy
US to get first female ambassador in Sweden
File photo: Athena Center for Leadership Studies

US to get first female ambassador in Sweden

The United States Embassy in Stockholm is set to get its first female ambassador after the White House announced it was nominating the Iranian-American ex-investment banker Azita Raji to take over from Mark Brzezinski. READ  

Neo-Nazi attacks
Neo-Nazis cleared of knife attack on Nigerian
Police intervene after neo-Nazis attack an anti-Nazi rally in Kärrtorp, December 2013. Photo: Hampus Andersson/TT

Neo-Nazis cleared of knife attack on Nigerian

A Stockholm court has cleared three neo-Nazis of stabbing a Nigerian man in an unprovoked attack. But two of the men will face jail after they were convicted of racial agitation at a riot. READ  

RECEIVE OUR NEWSLETTER AND ALERTS
Lifestyle
What's On in Sweden: October 24th - 31st
Gallery
People-watching: October 22nd
Gallery
In Pictures: Prince Carl Philip and Sofia Hellqvist
Lifestyle
Eight things to love about renting a Swedish apartment
National
Vasa ship cannon blasted in Sweden
Blog updates

24 October

Editor’s blog, October 24th (The Local Sweden) »

"Hi readers, Get ready to read our weekly digest of Swedish news in less than 60 seconds. The..." READ »

 

24 October

Is darkness weather? (Blogweiser) »

"I try very hard not to talk about the weather. This has come after a decade..." READ »

 
 
 
National
Sub hunt: Day-by-day
National
Sub hunt: Stockholm islanders share their fears with The Local
Sponsored Article
The best options for oversea transfers
National
Get 20% off unique Swedish homeware
National
Dentist gives free care to Roma beggars
Business & Money
Get your own office in Gothenburg or Stockholm - free for a day
Gallery
Property of the week: Malmö
Gallery
PHOTOS: 'Foreign activity' in Swedish waters
Gallery
People-watching: October 19th
TT
Society
QUIZ: How good is your Swedish?
Lifestyle
What's on in Sweden: October 17th - 24th
Society
The nudity... and nine other things expat men notice in Sweden
Gallery
People-watching: October 15th
Gallery
Your views: Should outdoor smoking be banned in Sweden?
Business & Money
Sweden has 'large hole' in finances
Sponsored Article
Introducing... Finding a job in Stockholm
Society
Monster salmon caught in northern Sweden
Gallery
Property of the week: Lorensberg
National
Scandinavia's child bride
National
Ebola crisis: How is Sweden preparing?
Business & Money
How Sweden is becoming a cashless society
Gallery
Stockholm Burlesque Festival 2014
National
How a little red horse became a symbol for Sweden
Gallery
People-watching: October 12th
Business & Money
The hottest start-ups from southern Sweden
National
What's on in Sweden: October 10th - 17th
National
Stockholm is 'best' region for well-being
Gallery
People-watching: October 8th
National
Five facts to know about Patrick Modiano
Society
My Swedish Career: A French fashionista in Sweden
Society
Swede's anti-bully Facebook tale goes viral
Society
Have you seen Sweden's viral subway cancer campaign?
National
Isis: Swedes linked to Turkish prisoner swap
National
Should Swedes be banned from buying sex abroad?
Gallery
Fredrik Reinfeldt's leaving presents
National
Five Swedish TV shows you shouldn't miss
Gallery
A tool belt, a casserole, and a book. Fredrik Reinfeldt's parliament gifts
TT
Lifestyle
Top five winter festivals in Sweden
TT
National
Sami reindeer herders win mine reprieve
Gallery
Property of the Week: Gamla Enskede
Sponsored Article
How to catch the first lobster of the year
Team SCA
Sponsored Article
All-female SCA team takes off on Volvo Ocean Race
Latest news from The Local in Austria

More news from Austria at thelocal.at

Latest news from The Local in Switzerland

More news from Switzerland at thelocal.ch

Latest news from The Local in Germany

More news from Germany at thelocal.de

Latest news from The Local in Denmark

More news from Denmark at thelocal.dk

Latest news from The Local in Spain

More news from Spain at thelocal.es

Latest news from The Local in France

More news from France at thelocal.fr

Latest news from The Local in Italy

More news from Italy at thelocal.it

Latest news from The Local in Norway

More news from Norway at thelocal.no

985
jobs available
Swedish Down Town Consulting & Productions
Swedish Down Town Consulting & Productions is an innovative business company which provides valuable assistance with the Swedish Authorities, Swedish language practice and general communications. Call 073-100 47 81 or visit:
www.swedishdowntown.com
PSD Media
PSD Media is marketing company that offers innovative solutions for online retailers. We provide modern solutions that help increase traffic and raise conversion. Visit our site at:
http://psdmedia.se
If you want to drink, that’s your business.
If you want to stop, we can help.

Learn more about English-language Alcoholics Anonymous in Sweden. No dues. No fees. Confidentiality assured.
AA-EUROPE.ORG/SWEDEN