• Sweden edition
 

The Local launches America's News in British English

Published: 01 Apr 2010 06:51 GMT+02:00
Updated: 01 Apr 2010 06:51 GMT+02:00

Brummies stranded in Texas, for instance, can soon tune back in to a disappearing world with the unveiling next week of America's News in British English. Similarly, Californians struggling to retain their sanity in Manchester (England) can rest assured that the The Local's information highway is a two-way street, with Britain's News in American English just months from realization.

Project coordinator Brian Babel believes the idea has the potential to bring together communities that otherwise tend to find themselves at loggerheads.

"Ultimately we want to be able to say we were the first to cover India's news in Pakistani English, and vice versa," he says.

"But Canada's news in Australian English looks like being the next rollout later this summer, with New Zealand's news in Irish English to follow soon after."

Extensive market research has revealed a global need for straight journalism presented in a way that doesn't alienate English-speaking immigrants from their English-speaking host countries. And there's no need to adopt a strict one country, one group approach.

"I mean, maybe America's news in Caribbean English could be a runner," says Babel.

But The Local's first US editor Archie McPhee is focusing purely on British English. He will be joined by a team of experienced journalists based across America reporting from the trenches of the world's largest English-speaking country.

“There are tens of thousands of Brits living in the US and most of them haven't got the faintest idea what's going on around them,” McPhee explains.

“But there's no need to throw a wobbler about it. It's just a case of bypassing the septic tanks [Americans] and getting the old jackanory straight."

In London, The Local's editor Thea Saurus faces similar problems to her counterpart in New York. Except in reverse.

"I didn't realize I was interested in 'blokes' until I moved here. Back home they're dudes and, not to be a douchebag or anything, but you guys really need to get your asses in line. You also need to get your teeth fixed."

Saurus says she's currently seeking material for a feature article on US style anger management courses in the English capital.

"That's relevant to my needs," says Saurus.

As the first of The Local's English to English editors out of the traps, Archie McPhee has already identified the most controversial linguistic hot potato.

"You know that slow-moving forest creature the Americans like to refer to as a moose," he says. "It's an elk, and it always will be."

Gotcha! I say old beans, you didn't fall for this old chestnut, did you? Surely you realised it was a wee April fool!

Charlotte West (news@thelocal.se)

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Your comments about this article

08:33 April 1, 2010 by Lauraj
cheeky!

but it is acutally a good idea! ;-)
08:47 April 1, 2010 by Nemesis
Cheeky yes.

However, who actually owns and controls the Local?
08:48 April 1, 2010 by livinginsweden
D'oh ...

google translate my friends... or if you want your local news from nullagine in the middle of nowhere in australia ... the same internet that lets you read TL enable you to read your local news at same time same speed same laptop,,,,

D'oh....

ha ha
09:00 April 1, 2010 by MrsMills
My children running in telling me that Santa had been last night was slightly more believabe!
09:31 April 1, 2010 by americanska
America's news? I don't think you can call that local news. It's a big bigger than blighty.

at least it'll be in the queen english.

Example headline?

"Oi, Obama done signed through them works they did on heathcare idn't he"
09:40 April 1, 2010 by Freja
Hopefully this project of scaling up The Local put some preassure on it to significantly improve the quality and standard of its editorial news material and drag it out from its current sensationalistic, freak story tabloit format and bring some real news objectively reported.
09:42 April 1, 2010 by waybackwhen
Nice one. Svt & Tv4 are going with DN's article - cheap skates.
09:54 April 1, 2010 by Jasoncarter
Shame that DN forgot to make it funny.
11:48 April 1, 2010 by justanotherexpat
Thea Saurus? Oh come on!!!!!!! :)
11:59 April 1, 2010 by jhk
got about half way down, when i went crap, "Got me"
12:11 April 1, 2010 by adshasta
actually its a moose elk. Encyclopedia Britannica...,
12:56 April 1, 2010 by flintis
@amerikanska: take it you've never been to England, or learnt how to spell.

Like all the other yanks who think English is spoken like D v Dyke in Mary Poppins.

At least if it's written in Queens English 90% of "them" over the otherside of the lake will not understand it.
17:24 April 1, 2010 by alingsaskev
Oddly, this was one of the more plausible stories today, my money was on the exploding boobs or pick'n'mix tax. Shows what a crazy world we live in!
18:13 April 1, 2010 by Audrian
News media in the US on this country's engagement abroad including its wars are lot to be desired. They are often soundbites meant to mislead than inform. This is the area Local" can help.
18:45 April 1, 2010 by americanska
flintis - take if you've never been to britain.

chavs everywhere.
19:35 April 1, 2010 by suckfist
It's about time! Thank God...I was lost without an English-English translation.

All this "favourite colour" madness was rendering me lost in translation. Now I'll finally understand what the f*@k "cheeky monkey" means.

Coming soon: English-English dictionaries!
21:34 April 1, 2010 by Mumble
Not only silly, but very silly.
00:12 April 2, 2010 by jimfromcanada
At last... I''l be able to understand what I've been saying all these years!
03:38 April 2, 2010 by repat_xpat
As an American, I have found British much easier to learn than Swedish.
09:26 April 2, 2010 by Globalnomad
God save the Queen !
10:09 April 2, 2010 by flintis
@americanska

No not been to England since the end of February, not that many chavs in my home town, won't have the w**kers up there.
17:09 April 2, 2010 by Greg in Canada
You can then concentrate on doing a Canadian version. Just add the word "eh" at the end of every second sentence.
17:12 April 2, 2010 by waybackwhen
@mumble is what we call "humour", look it up on wiki.
07:12 April 4, 2010 by peropaco
If the Local wishes to improve the quality of English, then it should stop using google translator and hire a proper English speaking writer instead of some ex-nany from Oxelösund who spent 6 months in Ripon and is now considered a journalist.
10:01 April 7, 2010 by Bensonradar
OK, but what is the web address, please?
20:35 April 7, 2010 by cbeynch
While I do not think the linguistic differences alone warrants a UK version, it is a good idea. I don't think most Americans living overseas realize what a useless, wannabe socialist, dictator this Oblahblah really is. Hence it may serve a purpose to have some unfiltered news about the US distributed from non-US sources. The US media is notorious for cranking out leftist drivel, and can no longer be assumed to be unbiased. Shame. Perhaps this UK version can publish the truth about he boiling cauldron of rage that is taking place right now in the US over Hussein Oblahblah's healthcare that he ramming down our throats, but that our media conveniently does not write about. When are you starting?
05:31 May 5, 2010 by lbkca
If you want a Canadian version, all you have to do is say the word "GOLD" and "HOCKEY" in the same sentence... then you will have a Canadian version eh.
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