• Sweden edition
Swedish charity pays millions to telemarketer

Swedish charity pays millions to telemarketer

Published: 27 Oct 2010 09:13 GMT+02:00
Updated: 27 Oct 2010 09:13 GMT+02:00

The National Association of Home and School (Riksförbundet Hem och Skola) received slightly more than 42 million kronor in donations during two campaigns last year.

However, nearly 34 million kronor in contributions went to a telemarketing company, according to an investigative report SVT's Uppdrag Granskning programme published on its website on Wednesday.

The programme will air a report about its investigation on Wednesday evening.

The agreement between the agency and Pool Media gives Pool 800 kronor for every 1,000 kronor donated, the report said.

The agreement with the telemarketing company is not only very expensive for the agency, it is also very long, extending to 2027.

Neither Pool Media CEO Morgan Falk nor Hem och Skola Chairman Ronny Kanstrup were willing to discuss the details of the contract with SVT.

In an application for state subsidies, the agency stated it has 40,000 members, of whom at least half are students or parents. The large number of reported members resulted in the organisation receiving 675,000 kronor in state subsidies last year.

However, the organisation actually has about only 3,900 members. The remainder that are reported as members are companies, municipalities and counties that donated money to its campaigns, according to the report.

According to Swedish Collection Control, which controls collections to other charitable organisations, including BRIS (Barnens Rätt i Samhället) and Save the Children, the rule is that at least 75 percent of the money should go back to the organisation.

TT/The Local (news@thelocal.se)

Your comments about this article

09:23 October 27, 2010 by StockholmSam
"Neither Pool Media CEO Morgan Falk nor Hem och Skola Chairman Ronny Kanstrup were willing to discuss the details of the contract to SVT."

Of course they weren't interested in discussing the details. It is an obvious corruption kickback scheme between Mr. Kanstrup and Mr. Falk. Both men will walk away from all of this rich and happy, assuming the Swedish legal system performs as usual.
10:17 October 27, 2010 by Rishonim
Indeed StockholmSam. This is corruption 101 and nothing will be done to those fat cats. They probably have political clout since it is a charity organization and the ones who will get screwed are the donors and childrens.
10:58 October 27, 2010 by eppie
How bad I find this, it is not corruption. It is the advancement of capitalism in fundraising. If you can pay a company to fundraise for you and do it better than you would be able to do yourself it fits within all the laws of capitalism. In the US there are companies providing signatures for petitions and in return get paid for this. I think we should seriously look at these excesses of our western 'democracy'.
10:58 October 27, 2010 by EtoileBrilliant
What's Steve Ballmer got to do with any of this ;-)
11:38 October 27, 2010 by Tennin
80% is a bit too extreme for their cut.
15:30 October 27, 2010 by ironman294
A real charity would only spend 10% or less on overhead. If they told donors how much was actually going to overhead they would not receive any donations. Cannot a Swedish government monitoring council shut down this "charity" and take back all the money from the telemarketers and put it towards orphanages and the housing shortage mentioned in the article above?
16:19 October 27, 2010 by Swedesmith
As much as I am in favor of those who have helping out those who have not, one must be very careful about which charity you donate to. Some are little more than scams.
19:30 October 27, 2010 by janswed
I have to say here in Canada this is common, I used to give to charities sponsored by the Police and F irefigther organisations untill it was disclosed that over 75 procent went to the overhead collection co. That was the end for me.Never again. And by the way completely legal,not so moral perhaps.
21:30 October 27, 2010 by Ruby Harrold-Claesson
The information in this article that 'Hem och Skola' is a national association dealing with child custody issues is incorrect. Hem och Skola is in fact the Parent-Teachers' association and they are only interested in school matters.

According to the information in this article the organisation boasts of 40,000 members whereas its only has 3,900 members. Well, this is not the first time that a Swedish organisation "blows up" the number of its members in order to get subsidies. In the late 1970's the social democratic youth organisation, SSU, filled its membership lists with the names of their pets, their grandparents etc - in order to get more money from the state.

Also, congrats Hem och Skola and Pool Media to a very lucrative and well negociated contract. The contract must have been negociated by your most brilliant minds!

Ruby Harrold-Claesson


President of the Nordic Committee for Human Rights

00:32 October 28, 2010 by Toonie
"How bad I find this, it is not corruption. It is the advancement of capitalism in fundraising. If you can pay a company to fundraise for you and do it better than you would be able to do yourself it fits within all the laws of capitalism."

It's the Big Business 'Something-for-Nuthin' model. This isn't real business, which offers a product or service and relies on satisfied customers to make a living. It's a scam, since it is not transparent. If it's 'legal' in the sense that it's not strictly against the law, then there is something very wrong with law-making. Don't know how you're set in Sweden these days, but folks in the UK have had a bellyful of the 'New Labour/Thatcherite/Clintonite/Bushite' model of 'being extremely relaxed about people becoming filthy rich' (as Lord Mandelson put it). He added 'provided they pay their taxes', as he was duty-bound to say, but didn't seem particularly eager to propose (or fund) methods of making sure they did so. The astonishing situation, politically, is that we now have a Conservative-Liberal coalition govt that is way to the left of the previous Labout govt in what it actually does. Labels don't mean a thing. Give 'em hell, whoever they say they are. We've all surely had enough of these jokers.
05:50 October 28, 2010 by Da Goat
Finally someone has found a way to screw small children and donors without getting in serious trouble, while gaining much pleasure, as well as getting well paid!

at last a legal form of paedophilia! and one can be dickless and still pull it off!
Today's headlines
Nuclear freeze agreed by new government
A nuclear power station in Forsmark, Sweden. Photo: TT

Nuclear freeze agreed by new government

Sweden's Social Democrats and Greens Party have announced a coalition agreement to halt nuclear energy development. READ  

Sweden rethinks Afghan translators' asylum
A Swedish soldier in Afghanistan. Photo: TT

Sweden rethinks Afghan translators' asylum

The Migration Court in Malmö has ruled that Sweden's Migration Board was wrong to reject the residence applications of seven Afghan interpreters without assessing their protection needs. READ  

The Local List
Top five winter festivals in Sweden
Speak Percussion will perform at Connect in Malmö in November. Photo: Connect

Top five winter festivals in Sweden

Autumn has swept into the country and chilly days lie ahead. But there are plenty of winter festivals where you can warm up in the coming months. With tickets already selling fast, here are The Local's top tips. READ  

Swedish Saab plant sheds a third of workers
Workers at the Saab plant in Trollhättan. Photo: TT

Swedish Saab plant sheds a third of workers

Swedish car maker Saab has announced it has axed 155 workers, close to a third of its workforce. READ  

Sweden's 'most dangerous art' on sale
A Danish site is selling the works that the Swedish state wants destroyed. Screenshot: www.entartetekunst.dk

Sweden's 'most dangerous art' on sale

Work by controversial jailed Swedish artist Dan Park is on sale online and could reach a gallery in Copenhagen, despite a previous exhibition being pulled. READ  

Sweden is 'second best' place to grow old
Pensioners in Sweden. Photo: TT

Sweden is 'second best' place to grow old

Sweden has dropped to second place in an annual index measuring the quality of life of elderly people in 96 countries around the world. READ  

Top Swedish skier killed in Chile avalanche
Andreas Fransson, left. Photo: Markus Alatalo

Top Swedish skier killed in Chile avalanche

UPDATED: The bodies of two of the world's top skiers, Sweden's Andreas Fransson and JP Auclair from Canada, were found on Tuesday after they were reported missing in an avalanche in the Andes. READ  

Coalition promise to boost welfare and jobs
Social Democrat leader Stefan Löfven. Photo: TT

Coalition promise to boost welfare and jobs

UPDATED: The Social Democrats and the Greens have agreed to raise unemployment payments and promised to create more jobs in the construction industry, The Local has learned. READ  

Ikea recalls elk pasta
Two types of pasta are affected. Photo: IKEA

Ikea recalls elk pasta

Ikea has pulled two different types of elk-shaped pasta from its stores in Sweden. READ  

Presented by Regus
How to get your own great office in Stockholm
A woman using a Regus workspace. Photo: Regus

How to get your own great office in Stockholm

Stockholm's business climate is hotter than ever, which leaves start-ups and business travellers hunting high and low for flexible office space. The solution is easier than they think. READ  

Apology for Swedish model's stolen photos
New coalition agrees on defence and migration
Property of the week: Botkyrka
New government to make school compulsory to 18
Sweden Democrat wins Deputy Speaker spot
Blog updates

28 September

Spoiled Doyle (Blogweiser) »

"What you gotta watch out for in Sweden is the good stuff. http://www.youtube.com/watch?v=Re_EzUe6xpI In Sweden, it’s the good things you have to watch out for. Video on @TheLocalSweden http://t.co/rAb8eGFdTD pic.twitter.com/w37YYwMXy1 — Joel Sherwood (@joeldsherwood) September 29, 2014 " READ »


26 September

 (The Local Sweden) »

"Hi readers, Autumn swept into Sweden at the start of this week with snow in the north of the country and flooding in the south. As well as a change in the weather, Sweden’s change in political direction became clearer, with Social Democrat leader Stefan Lofven formally announcing his party would work with the Greens as..." READ »

Swedish scientists sneak Bob Dylan lyrics into articles
The five best Swedish songs of the month
People-watching: September 28th
When Italian style meets Swedish simplicity
Review: Sweden's first alcohol-free nightclub
In Pictures: The MS Estonia disaster
Ten things expat women notice in Sweden
What's next on Sweden's political stage?
Sweden's 2014 election: Most memorable moments
What's on in Sweden
People-watching: September 24th
Seaman Oliver Gee with his first lobster
How to catch the first lobster of the year
In Pictures: Fredrik Reinfeldt through the years.
Plucked out of Canada for love and guitars
How Sweden Democrats went mainstream
Scandinavia and Scotland: closer links?
Sponsored Article
How to start a business in Stockholm
Why is Stockholm's Södermalm so cool?
Sweden elections: Who's who?
Sponsored Article
Introducing… Insurance in Stockholm
Latest news from The Local in Austria

More news from Austria at thelocal.at

Latest news from The Local in Switzerland

More news from Switzerland at thelocal.ch

Latest news from The Local in Germany

More news from Germany at thelocal.de

Latest news from The Local in Denmark

More news from Denmark at thelocal.dk

Latest news from The Local in Spain

More news from Spain at thelocal.es

Latest news from The Local in France

More news from France at thelocal.fr

Latest news from The Local in Italy

More news from Italy at thelocal.it

Latest news from The Local in Norway

More news from Norway at thelocal.no

jobs available
Swedish Down Town Consulting & Productions
Swedish Down Town Consulting & Productions is an innovative business company which provides valuable assistance with the Swedish Authorities, Swedish language practice and general communications. Call 073-100 47 81 or visit:
PSD Media
PSD Media is marketing company that offers innovative solutions for online retailers. We provide modern solutions that help increase traffic and raise conversion. Visit our site at:
If you want to drink, that’s your business.
If you want to stop, we can help.

Learn more about English-language Alcoholics Anonymous in Sweden. No dues. No fees. Confidentiality assured.