• Sweden edition
 
Volvo under fire for Shanghai show 'babes'

Volvo under fire for Shanghai show 'babes'

Published: 20 Apr 2011 14:58 GMT+02:00
Updated: 20 Apr 2011 14:58 GMT+02:00

It is not uncommon to see scantily clad women parading around car fairs, draping themselves over bonnets and leaning on vehicles. But so far this is something that Swedish companies like Volvo have tried to steer clear of. Until now, that is.

In the Volvo display the models moved around to assume poses around the vehicles and had their make up touched up in the unrelenting sun.

“They are our new truck-drivers," Pär Östberg, CEO of Volvo Trucks Asia said in a an attempt at a joke with the gathered journalists.

When he didn’t get many laughs, he continued by saying that this kind of thing ‘seems popular’ in China.

At the time, Östberg didn’t want to answer questions as to why Volvo was using the models to tout trade.

Later, when news of the display was starting to reach the press, he is reported to have telephoned news agency TT to make a statement.

“I can honestly say that I was rather taken aback with how it looked. It isn’t usually like that and it shouldn’t be,” he told TT.

According to Östberg, Volvo has the same respect for women wherever the company is based worldwide.

Having models pose around the trucks severely crossed the line of what they consider appropriate.

“It's not something we would endorse as a company,“ he said.

According to TT, Östberg claims to have looked further into the matter and found that it was the local organisers in China who have had their wires crossed. The models will not be staying in the Volvo display.

“We will remove them immediately. They don’t belong there,” Per Östberg told TT.

TT/Rebecca Martin (news@thelocal.se)

Don't miss...X
Left Right

Your comments about this article

16:33 April 20, 2011 by bjinger
Volvo was under fire for no show 'babes'
17:15 April 20, 2011 by apelsin000
Having browsed several mostly visited Chinese websites, i saw no news like this at all. Sometime it seems that TT just crams some news stuff themselves and it sounds really nuts.
17:17 April 20, 2011 by Decedo
I don't get it. Volvo isn't a 'Swedish' company anymore, it's a Chinese company now. What they do and how they do it are or no concern or control in Sweden anymore.
18:02 April 20, 2011 by RadioBob
Volvo Truck is Swedish. Volvo Car is owned by the Chinese. As far as the advertising content goes, look around you - Volvo is far from the only one doing this in Sweden.
20:39 April 20, 2011 by Swedesmith
Wonder how the Chinese would feel about Hooters.
21:14 April 20, 2011 by Tanskalainen
Which ones are the models and which one is the truck?
21:44 April 20, 2011 by Carbarrister
This must have been a slow news day.

All vehicle companies use "Booth Professionals." Most of them actually know a lot about the vehicles. Mostly guys attend these shows and ask about cars. They would rather ask a babe than a dweeb.

Many of them prefer to look at the the babe than the car.

If they like the dweeb then they are playing for the other team, but who cares.
05:11 April 21, 2011 by Da Goat
It was the cloths that were wrong they should be dressed as truckies: small short khaki trousers and white singlets and shiny elastic sided work boots.

they are simply over dressed! and if nobody is paying attention they should jump up in the cab and make some noise and black smoke!

perfectly fine to have some truckers there for information dissemination!
05:27 April 21, 2011 by wenddiver
Were supporting Women, by firing all the Women. Women won't have to eat under Feminism, I guess.

I personally think Trucking would benefit from large numbers of Women in evening wear.
10:14 April 21, 2011 by aaww
what's wrong with this? volvo asia is doing a good job
12:23 April 21, 2011 by swedejane
Scantily clad asian girls and a trade show...but no happy ending. A first.
14:33 April 21, 2011 by Marc the Texan
Queer... I'd have figured Volvo would've opted for male models.
19:35 April 21, 2011 by LeoKinmann
Swedesmith, Hooters already opened in China and is expanding the business.

What the hell can Swedish publicity about the sales anyway. On the contrary, if I'm the CEO I'd rather take hits from feminazists than not boosting sales by a few percent hiring babes. Pär Östberg got no balls, he only wants to keep himself clean.
20:01 April 21, 2011 by RicG
Wonder how the Chinese would feel about Hooters.

(Possibly envious.)
17:16 April 23, 2011 by jackx123
totally pathetic. it's easter around the corner and we need a lot more bunnies. ii prefer the chinese rather than the outdated grannies that sweden can supply. just look at SAS cabin crew// sweet lord they'd scare the daylight out of me any hour of the day (or night)
23:57 April 23, 2011 by muscle
ok good my girlfriend didn't read this news, otherwise I would have to listen about chinese ways, the whole week!!!
09:11 April 24, 2011 by calebian22
The real scandal is that the models weren't wearing the typical car show uniform of halter tops (covering newly installed bolt ons), hot shorts and knee high street walker boots. Evening gowns? How Victorian!
21:02 April 24, 2011 by Rebel
There are 150 Chinese for every Swede; plus, Volvo is a Chinese company. So why the fuss?
03:17 April 25, 2011 by GLO
This is NUTS!!!! I use HOT GIRLS at my Corporation Trade Shows 40 times a year, we are always first to get a look. Sorry, Thats life, our girls/college students get paid pretty well too!!!
Today's headlines
Police hunt masked thief after Stockholm fire
Photo: Fanni Olin Dahl/TT

Police hunt masked thief after Stockholm fire

The Slussen tunnel in central Stockholm began billowing out black smoke on Wednesday afternoon. Police believe a burning moped was the cause, and that the fire was connected to an attempted robbery earlier in the day. READ  

Elections 2014
Parties duel as refugee costs skyrocket
Photos: TT

Parties duel as refugee costs skyrocket

Prime Minister Fredrik Reinfeldt and Opposition Leader Stefan Löfven clashed on Wednesday after the Migration Board asked for more money to handle Sweden's influx of refugees. READ  

Introducing: Sweden's five minority languages
The Sami in northern Sweden. Photo: Fredrik Sandberg/TT

Introducing: Sweden's five minority languages

Did you know there are five official minority languages in Sweden? The Local's Isabela Vrba finds out what they are, how they're protected, and what rights their speakers have. READ  

Swedish docs puzzled by deformed penis trend

Swedish docs puzzled by deformed penis trend

More and more Swedish boys are born with deformed penises, and researchers are uncertain exactly what's behind the increase. READ  

The Local List
What Sweden means to you in just one Tweet
Photos: Shutterstock/Imagebank Sweden

What Sweden means to you in just one Tweet

The Local Sweden has been asking readers to squeeze their view of Sweden into just 140 characters or less. Here's what you came up with up for #SwedeninaTweet. READ  

Getinge Floods
Swedish floods hit day two as rain continues
Photo: Anders Andersson/TT

Swedish floods hit day two as rain continues

UPDATED: The flood in southern Sweden showed no signs of abating on Wednesday, with forecasters predicting that the rains are unlikely to stop any time soon. READ  

Sweden and the Bronx
Swedes celebrate 375th anniversary of the Bronx
The Bronx. Photo:Shutterstock.

Swedes celebrate 375th anniversary of the Bronx

What do the Bronx and Sweden have in common? More than an affiliation with the Yankees, it turns out. And one small Swedish town is about to make that abundantly clear. READ  

Bildt: 'We must increase efforts in Iraq'
Bildt in Baghdad on Monday. Photo: Karim Kadim/TT

Bildt: 'We must increase efforts in Iraq'

After meeting with refugees and politicians in Iraq on Tuesday, Foreign Minister Carl Bildt said Sweden must increase its efforts to help Iraq reach a lasting solution. READ  

Swedes slam 'racist' art show from Denmark
One of the participants in the art project. Photo: Anna Andrea Malzer, Global Stories

Swedes slam 'racist' art show from Denmark

Swedes have gathered in numbers to protest against a Danish "blackface" art show in Malmö, which organizers say is supposed to give "a deeper understanding of discrimination". READ  

Presented by Stockholm School of Economics
Swedish school with executive appeal
Photo: Stockholm School of Economics

Swedish school with executive appeal

More and more executives are combining work with further education, namely an MBA. The Local explains just how the process works at the Stockholm School of Economics with its Executive MBA program. READ  

RECEIVE OUR NEWSLETTER AND ALERTS
Gallery
See more images from the southern Sweden floods
Sponsored Article
Find out what gives this Swedish school executive appeal
Society
Serial chicken smuggler caught at Norway border. Again.
Society
This gold coin may be the key to solving a Swedish massacre
Shutterstock
Lifestyle
The Swedish mentor (and why you may need one)
Blog updates

17 August

Sea Fever (Around Sweden in a kayak) »

"I’m going to keep this post short and sweet as its not something I take any pleasure in writing. After much deliberation I have made the heartbreaking decision to abandon my trip after 1200km due to reoccurring injury. It is not a decision I have made lightly and it is one that has been truly devastating..." READ »

 

17 August

St. Louis strong (Blogweiser) »

"It’s typically a bad sign when my hometown makes news in Sweden. St. Louis was in the headlines here a few years ago when a tornado struck the airport. The city also caught attention after a politician talked about ‘legitimate rape’. Now, shooting and riots this week in Ferguson, a part of St. Louis, are..." READ »

 
 
 
National
Food agency warns girls: 'Don't eat stinky fish'
Politics
Reinfeldt calls for tolerance to refugees
Gallery
People-watching August 16-17
National
Sweden celebrates 200 years of peace
Society
Top ten literal Swedish words
Politics
'Terror training should be illegal': Liberal Party
Gallery
Swedes talk about 200 years of national peace
Politics
Islamic extremist shakes Sweden with TV threat
National
Teacher fined for 'Hitler salute' in German class
Politics
Swedish politician proposes ban on begging
National
Swede asks for epidural and gets disinfectant
National
Swede reports 'expensive' sex to police
Education
Sweden plans to scrap SFI for adult education
Features
Kiruna residents talk life in a town on the move
TT
Politics
Why is feminism such a hot topic in Sweden?
National
Swedish dad takes kids to Israel to learn about war
National
RIP Åle, the world's oldest eel
Society
Introducing: The Swedish crayfish party
National
Stockholm bus spontaneously combusts
Skatteverket
Sponsored Article
Introducing... ID cards and permits in Stockholm
Latest news from The Local in Austria

More news from Austria at thelocal.at

Latest news from The Local in Switzerland

More news from Switzerland at thelocal.ch

Latest news from The Local in Germany

More news from Germany at thelocal.de

Latest news from The Local in Denmark

More news from Denmark at thelocal.dk

Latest news from The Local in Spain

More news from Spain at thelocal.es

Latest news from The Local in France

More news from France at thelocal.fr

Latest news from The Local in Italy

More news from Italy at thelocal.it

Latest news from The Local in Norway

More news from Norway at thelocal.no

662
jobs available
Swedish Down Town Consulting & Productions
Swedish Down Town Consulting & Productions is an innovative business company which provides valuable assistance with the Swedish Authorities, Swedish language practice and general communications. Call 073-100 47 81 or visit:
www.swedishdowntown.com
PSD Media
PSD Media is marketing company that offers innovative solutions for online retailers. We provide modern solutions that help increase traffic and raise conversion. Visit our site at:
http://psdmedia.se