• Sweden edition
 
Swedes launch 'condom app' to promote safe sex
Information of sex through the ages is to promote condom use in a new campaign

Swedes launch 'condom app' to promote safe sex

Published: 08 Jun 2011 15:14 GMT+02:00
Updated: 08 Jun 2011 15:14 GMT+02:00

“In the last 4 years the use of social media and smart phones has surged and we think this approach will work better than putting up posters around town,” Karin Rågsjö of the Institute for Communicable Disease Control (Smittskyddsinstitutet) told The Local.

The effort, which goes under the name “Knull Deluxe” (literally: Fuck deluxe), was launched by the National Council for Coordination of HIV Prevention (Nationella hivrådet) and the Institute for Communicable Disease Control.

Its aim is to get more young people to use condoms by getting them to log on to an interactive website - or use an application for smart phones enabling them to find the nearest place to purchase condoms wherever they are.

According to a new Youth Barometer (Ungdomsbarometern) survey conducted by the council together with the National Board of Health and Welfare (Socialstyrelsen) one in six Swedish youth say that using a condom "work fine in theory but less good in practice".

Especially younger males said they would only use a condom if a partner "insisted".

According to Rågsjö one of the difficulties lies in getting young people to talk about condoms. If the issue is brought up it will become more accepted to address with your partner.

“Fifteen years ago there were very few who would wear a bicycle helmet when they went out for a ride but now it is the norm. It might be a silly simile but the information campaigns worked,” Rågsjö said.

Using social media and smart phones to reach young people was both a matter of keeping costs down and a strategic move to reach the target group, according to Rågsjö.

The application also has a game in which you can test how suited you are to your partner.

But not everyone is convinced. When newspaper Metro asked some young people what they thought the response wasn’t overly positive.

“Those that need condoms know where to get them. They’re so easily accessible anyway that I don’t think it will make that much of a difference,” one said.

Another thought that the whole buying process was what made acquiring condoms a trial.

“Just hand them out for free. It is annoying to have to go buy them, it is so much better if they’re just there,” he said.

Last year’s campaign focussed on behaviour and featured an interactive site called Knullträdet (the Fuck Tree) reminding people that when they have sex with a new partner they also have sex with all of their ex-partners.

The site also enabled users to chart their sexual history and establish how many people were actually in their sexual tree.

This year the website contains the condom finder, an information film about condoms, as well as handy tips for condom-use, information on the benefits of using condoms and where to go if you suspect you have an STD.

The film, which features people through the ages engaging in sexual conduct, is starting to make a splash in the social media.

“Swedes simply do it with more style,” one tweeted, linking to the clip.

Related links:

Rebecca Martin (rebecca.martin@thelocal.se)

Your comments about this article

17:41 June 8, 2011 by byke
I went onto the official website with my smart phone to see what it was all about, and even though I have one of the worlds most popular smart phones (iPhone) I was unable to read any of this so called content since the website is in flash ..... Seriously, it makes you wonder the competency of these organisations at times and really question how they receive funding.

I am all up for the promotion of safe sex, but really wonder if this organisation is setup more so for the employment of individuals rather than the relaying of messages.
18:15 June 8, 2011 by TheOriginalBlackMan
A picture says a thousand words....smh.are they promoting homosexuality?.I guess I should not care and I really don't but one must examine his environment so as to know it.

Nevertheless,I have a friend who works in "vårdcentral" (hospital) and she tells me that there is high number of "ethnic" Swedes, both men and women, who have contracted all sorts of veneral diseases and specifically the HIV virus. She tells me the numbers are convenientaly lowered by enforcing the privacy act. Det är sekretessbelagt friare.

So people, wear a condom or have sex within a monogamous relationship
18:30 June 8, 2011 by Swedesmith
Perhaps Anthony Weiner can be a spokesperson as he (should) be out of a job soon.
19:31 June 8, 2011 by Stickeroo
Ya, cuz once you pick up a girl from the bar that's DTF the first thing ur gonna do is check your iPhone app to go buy a condom (which in Stockholm at 5am is nowhere) and THEN go back to the house to hump.....riiiggghhhttt!!! I'm gonna go out on a limb and say that if someone doesn't know where to buy condoms they are probably retarded or less than 10 years old. They should maybe focus more on getting people to carry one with them instead?!?!
19:58 June 8, 2011 by SexEdDaily
Although I believe this new approach to encouraging safe sex is a step in the right direction, I am not convinced that young people are not practicing safe sex because they do not know where to purchase condoms. Don't get me wrong, I am very excited about these new apps because they encourage communication about practicing safe sex and condom use. However, I would love to see more research done on why young people are not purchasing condoms. - www.sexeddaily.com
21:14 June 8, 2011 by dizzymoe33
What ever works and gets the guys and girls both using protection when they are having sex.
22:51 June 8, 2011 by update-2011
Here is a smart suggestion:have HIV or what soever test/together) before having sex and if possible avoid doing it before committment with your partner
00:44 June 9, 2011 by matona1
best advice if u dont have condom then use plastict nylon ,it will work
11:00 June 9, 2011 by muscle
yeah right, what about the fact that the shops close at 9 p.m.!!! you hang out on friday or saturday night, finally find a mate...oh wait you have to check your smart phone for condoms...

and what does the app says?

"Sorry kid you should have done it in day light!!!"
12:52 June 12, 2011 by Raiha
WHAT is with the photo???

Man love over a bike, while the lady pops champagne, and a black man from the future?!
Today's headlines
National
King Carl XVI Gustaf opens parliament
King Carl XVI Gustaf arriving on Tuesday afternoon. Photo: TT

King Carl XVI Gustaf opens parliament

BREAKING: Sweden's post-election parliament is meeting for the first time following a fanfare opening from King Carl XVI Gustaf. READ  

Opinion
Should Sweden's school age be raised?
A high school in Stockholm. Photo: TT

Should Sweden's school age be raised?

After the new coalition announced plans to extend Sweden's compulsory schooling until the age of 18, The Local asked two Swedes at high school if they agreed with the idea. READ  

International
Sweden slammed for ecological footprint
Sweden should increase its renewable energy according to WWF. Photo:TT

Sweden slammed for ecological footprint

Sweden is among the world's top ten polluters according to one of the largest scientific studies looking at the impact of humans on earth, produced by the WWF. READ  

Society
Swede's necklace found after 52 years in lake
Ing-Marie Olofsson whose necklace was found. Photo: Private

Swede's necklace found after 52 years in lake

A 66-year-old Swedish woman got the surprise of her life when a fisherman returned the necklace she dropped in a lake at the age of 14. READ  

International
Apology for Swedish model's stolen photos
Malin Sahlén during a Top Model shoot. Photo: TV3/Nina Holma

Apology for Swedish model's stolen photos

A British newspaper has apologised after a freelance journalist stole a Sweden's Next Top Model contestant's photo and created a fake Twitter account used to trick a UK minister. READ  

Brand stories
Johanna N: beautiful jewellery with a story

Johanna N: beautiful jewellery with a story

Aged just 27 and already living off of her own designs, some may consider Johanna Nilsson lucky. But she doesn't believe in luck. She's the founder of a jewellery line blending sustainability, subtle style, and Scandinavian simplicity - and it's taking the world by storm. READ  

Sport
Heel injury sidelines Zlatan in Barcelona clash
Photo: AP

Heel injury sidelines Zlatan in Barcelona clash

Paris Saint-Germain star Zlatan Ibrahimovic will miss Tuesday's Champions League clash with Barcelona at the Parc des Princes due to a nagging heel problem, the French club have confirmed. READ  

National
Stockholm patient tests negative after Ebola fears
The Infection Clinic at the Karolinska University Hospital in Huddinge. Photo: TT

Stockholm patient tests negative after Ebola fears

A patient in a Stockholm hospital who was suspected of having contracted the Ebola virus was given the all clear on Tuesday morning. READ  

Elections 2014
New coalition agrees on defence and migration
A Jas Gripen. Photo: TT

New coalition agrees on defence and migration

UPDATED: The Green Party has committed itself to expanding Sweden's defence force, while the Social Democrats have compromised on work permits for migrants. READ  

National
Fresh Ebola case investigated in Sweden
The patient is being treated at the Karolinska University Hospital. Photo: TT

Fresh Ebola case investigated in Sweden

Doctors in Stockholm are checking a patient suspected of having contracted the Ebola virus. READ  

RECEIVE OUR NEWSLETTER AND ALERTS
Fastighetsbyrån
Gallery
Property of the week: Botkyrka
Education
New government to make school compulsory to 18
Politics
Sweden Democrat wins Deputy Speaker spot
National
Swedish scientists sneak Bob Dylan lyrics into articles
Lifestyle
The five best Swedish songs of the month
Blog updates

28 September

Spoiled Doyle (Blogweiser) »

"What you gotta watch out for in Sweden is the good stuff. http://www.youtube.com/watch?v=Re_EzUe6xpI In Sweden, it’s the good things you have to watch out for. Video on @TheLocalSweden http://t.co/rAb8eGFdTD pic.twitter.com/w37YYwMXy1 — Joel Sherwood (@joeldsherwood) September 29, 2014 " READ »

 

26 September

 (The Local Sweden) »

"Hi readers, Autumn swept into Sweden at the start of this week with snow in the north of the country and flooding in the south. As well as a change in the weather, Sweden’s change in political direction became clearer, with Social Democrat leader Stefan Lofven formally announcing his party would work with the Greens as..." READ »

 
 
 
Gallery
People-watching: September 28th
National
When Italian style meets Swedish simplicity
Lifestyle
Review: Sweden's first alcohol-free nightclub
Gallery
In Pictures: The MS Estonia disaster
Lifestyle
Ten things expat women notice in Sweden
Politics
What's next on Sweden's political stage?
Gallery
Sweden's 2014 election: Most memorable moments
Society
What's on in Sweden
Gallery
People-watching: September 24th
Seaman Oliver Gee with his first lobster
Lifestyle
How to catch the first lobster of the year
Gallery
In Pictures: Fredrik Reinfeldt through the years.
Society
Plucked out of Canada for love and guitars
Politics
How Sweden Democrats went mainstream
Politics
Scandinavia and Scotland: closer links?
Sponsored Article
How to start a business in Stockholm
Society
Why is Stockholm's Södermalm so cool?
Politics
Sweden elections: Who's who?
Sponsored Article
Introducing… Insurance in Stockholm
Gallery
Princess Estelle through the years
Business & Money
Five golden rules for the Swedish job hunt
Latest news from The Local in Austria

More news from Austria at thelocal.at

Latest news from The Local in Switzerland

More news from Switzerland at thelocal.ch

Latest news from The Local in Germany

More news from Germany at thelocal.de

Latest news from The Local in Denmark

More news from Denmark at thelocal.dk

Latest news from The Local in Spain

More news from Spain at thelocal.es

Latest news from The Local in France

More news from France at thelocal.fr

Latest news from The Local in Italy

More news from Italy at thelocal.it

Latest news from The Local in Norway

More news from Norway at thelocal.no

877
jobs available
Swedish Down Town Consulting & Productions
Swedish Down Town Consulting & Productions is an innovative business company which provides valuable assistance with the Swedish Authorities, Swedish language practice and general communications. Call 073-100 47 81 or visit:
www.swedishdowntown.com
PSD Media
PSD Media is marketing company that offers innovative solutions for online retailers. We provide modern solutions that help increase traffic and raise conversion. Visit our site at:
http://psdmedia.se
If you want to drink, that’s your business.
If you want to stop, we can help.

Learn more about English-language Alcoholics Anonymous in Sweden. No dues. No fees. Confidentiality assured.
AA-EUROPE.ORG/SWEDEN