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Swedish PM's son to flip burgers at McDonald's

Published: 03 Aug 2011 09:24 GMT+02:00

"A little work will be fun! Feels really good," Gustaf, the eldest son to the PM and his wife Filippa Reinfeldt, said on his Twitter feed.

The junior Reinfeldt continued to confirm that he is to ply his trade at the Kungsgatan branch of the global fast-food chain, offering Stockholmers the chance to be served by a member of one of the most well-known families in Swedish society.

"Drop by and have a hamburger," he urged one of his Twitter followers.

Tuesday's announcement of his impending McDonald's employment is not the first time that Gustaf Reinfeldt's online activities have thrust him into the public eye.

In February 2009, he joined a Facebook group "Free The Pirate Bay", taking a highly publicised stand in favour of the controversial founders of the popular file sharing site ahead of their trial for copyright violations.

He is also a member of the Moderate Party's youth league Muf, an organisation which supports the de-criminalisation of file-sharing for private use.

Despite the press attention and possible PR value of having recruiting the PM's son, McDonald's Sweden has played down the significance of the appointment.

"It doesn't matter who you are or what you are called. He is a team member and we don't comment on these things," said Frida Berg at McDonald's Sweden to Nyheter24.

The Local (news@thelocal.se)

Your comments about this article

10:23 August 3, 2011 by Elvine
"offering Stockholmers the chance to be served by one of the more well-known faces in Swedish high society."

Well known? I dont think most people in Stockholm have heard of this guy before and that he wouldn't be recognized at all. I think that most people know that Fredrik Reinfeldt has got some kids but their names or what they look like people usually dont know, I think. He is not a celebrity.
10:45 August 3, 2011 by JerseyTjej
That quote seems a little high handed. If he is really that well known and connected, he should leave the job for some kid that needs the money and use his notoriety for something a little more charitable.
10:53 August 3, 2011 by KungsholmenGuy
A real job will do him some good, especially because he may later go into politics. He may learn, for example, that it is reasonable to expect payment for the work you do, and he may then realize that it is inapporpriate of him to assist the Pirate Bay with their theft and redistribution of other people's creative work.
11:05 August 3, 2011 by Abe L
@KungsholmenGuy, or he realizes that selling a product directly to customers with a small margin is a perfect way of running a successful business. Applying that to copyright laws that are in great need of review. All business requires creativity, artists just think they need special treatment and additional reward models.

Otherwise I completely agree that it's a good thing that he gets a regular job and learns the hard way how money is earned instead of his parents handing him everything on a silver platter. And if he does end up in politics has by then realized that having the government bleed your income dry with tax, isn't all that much fun.
11:22 August 3, 2011 by Brtahan
Hahah this the first time i see this guy in my whole life , so he isnt well known, but i wonder how much they paid to publish an article about this! and he got the job just because of publicity , while lots who might be much better and with experience were rejected. Nice this is life now.
11:28 August 3, 2011 by conboy
Nice to see a moderate actually taking a real job no doubt he won't be flipping too many burgers in Skärholmen!
11:36 August 3, 2011 by jacquelinee
Good for him and good for Reinfeldt. Any young guy with the inititive to get off his behind and work for the things he wants, especially if his family is affluent, deserves respect.

And Mr. Reinfeldt should be commended. He must have brought his son up right. He obviously did not develop the usual spirit of "entitlement" that is nourished in so many young people today. Inititive, action, drive... this boy will not stay flipping burgers for long, he will go far. Great job.
13:15 August 3, 2011 by GLO
Well done !!!!
13:25 August 3, 2011 by KungsholmenGuy
@ Abe L. There are probably more highly successful business owners than there are highly successful musical artists. The fact that some musical artists get wealthy as a result of their talent does not automatically imply that they or other musical artists are asking for special treatment.

Would your boss tell you that you are asking for 'special treament' if you complained when some Pirate Bay teenager hacked into your computer and stole your work ideas and gave these to the world for free, reducing your and your employer's salary to 20% of what it should be?
13:27 August 3, 2011 by djmarko
due to security issues, dont think they should have given the exact location of his new job, having said that, its really cool that the young man wants to work for his money rather than live off his dad wealth!!
13:33 August 3, 2011 by J. L. Belmar
The child is just following his father's steps. Reinfeldt might be quite good as burgers flipper, but not as Prime Minister. Besides, how much does it cost to be a member of the Swedish High Society? I thought Reinfeld was just a plain mediocre moderate and not a "socialité".

With this type of marketing of The Local, even Mona Sahlin belongs to the Swedish High Society, and why not Gudrun Shyman, well known in Stockholm Society for not knowing that the floor of a movie house was not the toilet?
13:33 August 3, 2011 by Svensksmith
Would have been even better if it was done anonymously.
13:51 August 3, 2011 by Abe L
@KungsholmenGuy, to correct your analogy. As there is no hacking involved but instead the free distribution of an identical copy of a retail product. More generally referred to as counter fitting, though that implies paying for the copy.

Making your question "What would I think if someone where to make a replica of the retail product the company I work for produces and then uses his own resources to freely distribute those replicas to everyone that asks for it? Having no assurance that the people who ask for it would have otherwise payed me for the product and therefor would have never heard of it or ignored it."

In which case I'm pretty sure our top management would sit down and find new and inventive ways to compete with that. Finding different models to earn money as clearly producing a product that anyone with minimal resources can duplicate and distribute in unlimited quantities doesn't sustain a business model. For one we would listen to the potential customers and listen to their wishes. (Which in the case of copyright related matters generally translate to, no DRM, no commercials, no pay-per-item but instead people want access to a media library with unlimited access for a flatfee. Hence the popularity of services like Spotify and Netflix.)
13:57 August 3, 2011 by J. L. Belmar
@Svensksmith

The whole idea was to show that Fredrik Reinfeldt's family are normal, which they are certainly not.

You are completely right that it would have been better if it had been done anonymously.

Bragging because he is working at Macdonalds? What an honour.
14:07 August 3, 2011 by cogito
jerseytjej #2

I am quite sure he is not taking a job from "some kid who needs the money. The ones who need the money often think themselves superior to work at McDo.

Service industry businesses in Stockholm tell me that they can't get anyone young willing to take an entry level job. They all want to "do something with computers," or be writers or artists or….anything but a real job.

Good for Reinfeldt. He could be a role model for the royal brats.
14:47 August 3, 2011 by J. L. Belmar
@cogito

Give me a break. You really are top this time. So, for you and for the Service industry businesses in Stockholm who "told you" (which ones?) that youngsters do want to do anything, computers, being a writer, being an artist, anything but a real job?

So @cogito, let me tell you that any type of job is a real job, whether you are a singer, a writer, a cleaner, a teacher, a whatever you might think of is a real job.

Your friends at the industry businesses are a bunch of arrogants by thinking that only working for them can be considered to be a real job. Tell them in my name to go and fly a kite. And be careful with your comments, because you might be the next one in flying a kite.
14:50 August 3, 2011 by millionmileman
This is just wonderful. If his father and the Government don't wake up soon to get SAAB back to work, then potentially 10,000 workers and parts' suppliers will be joining Gustav!

I'll have the fish sandwich, hold the tartar!
15:08 August 3, 2011 by KungsholmenGuy
@ Abe L. Not difficult to get counterfit copies of Windows, but that does not make it appropriate or legal to distribute without authorization or payment to Microsoft.

Software or music theft and re-distribution is essentially free, and uses minimal resources including other people's software, so the thieves and redistributors in 99.9% of the cases do not deserve credit for 'using their own resources' to distribute stolen copies. And to the small number of hackers who do use their own resources and ingenuity, to me this is similar to someone who uses ingenuity to break into a bank. He is not a hero either, at least not to most people. Taking candy from a baby also requires minimal resources, but this does not make it okay.

As for never having heard of one's product, I am not convinced that stolen music files are the way that majority of people learn about new music, but even if this was the case, it does not justify theft. If you had never heard about a Ferrari when a stolen one was given to you, you would not be innocent in accepting this stolen item (but maybe okay to take it for a test drive before you buy your own).

As for traditional real world retail items, rather than software, trademarks and brands also have legal protection, and so one does not have to rely exclusively on a need by management to walk away from years of hard work to re-invent their product lines or brands every few months to stay ahead of counterfeiting.

Agree that Spotify and Netflix are great. I do not see Pirate Bay as a group of who promoted the Spotify model themselves, rather just a bunch of immature teenagers (morally, if not biologically) who are parasites and who want everything for free.
15:21 August 3, 2011 by J. L. Belmar
14:50 August 3, 2011 by millionmileman

Your comment has nothing to do with the story we are beginning to discuss here, but just for your information, SAAB is not a Swedish company, so why in the hell must we the taxpayers put it back in its feet? Again, SAAB is not a Swedish company. Correct me if wrong.
16:31 August 3, 2011 by Rick Methven
@J. L. Belmar

Yes you are wrong.

SAAB cars is a Swedish company as is SAAB Aerospace. No longer together As SAAB but still both Swedish.

But then you never bother to check facts or think coherently before you hit the keyboard. Just write a load of B*llsh*t
17:02 August 3, 2011 by prince T
Mc must also be concious of his security.
19:03 August 3, 2011 by Redbee
Would have thought most Swedes would avoid being served McDonald's processed leathery fast food burgers ,then again theres no accounting for taste .
22:44 August 3, 2011 by J. L. Belmar
@Rick Methven

Sometimes you are more or less clever, but if you do not read properly, you will never make it, sonny.I clearly wrote "correct me if I am wrong", because I was not sure of what I wrote. Some information says clearly that Saab autos are no longer Swedish autos, but Saab planes yes. In spite of your "correction", I believe you are wrong. Prove the opposite with facts and then we can change the page.

Now, as far as your insults, they are becoming a nasty habit. I know personally some of the posters and believe me, they are tired of your insults, but to keep you happy, let me tell you that I could never write a load of B*llsh*, because I am not your brother; ergo your forking mother is not mine.

Be my guest
05:40 August 4, 2011 by Grokh
Propaganda nothing more.
08:11 August 4, 2011 by J. L. Belmar
Besides, the poor lad looks like Tomi Beattle. Poor guy. Hope the hamburgers do not change his way of being.
09:51 August 4, 2011 by cogito
@ J.L. Belmar: You need to read more carefully: I'm talking about the sloths who disparage people who work at unglamorous jobs

Three unemployed acquaintances (25, 28 and 33) sneer at burger flippers, but they, like their friends, are more than willing to grab whatever handout the state doles out. Another, over 40, has been harboring vague dreams of "doing something with computers" for ten years, while his wife brings home the bacon.

Two of my neighborhood bakeries are open but sometimes have no bread. They tell me they cannot find people willing to bake or to sell.

Less anecdotal: Professional students, many of them middle-aged, waste years on a worthless education at, e.g., journalism school or theater school, after which they will join the hordes of unemployed journalists and actors.

In hard times of sky-high unemployment, we need bread not circus.
12:36 August 4, 2011 by J. L. Belmar
#26 09:51 August 4, 2011 by cogito

If you are talking about the sloths who disparage people who work at unglamorous jobs, write it so and avoid me and others the really hard work to interpret your comments. I am sick and tired of that, not with you, cogito, but with some thousands of thousands who believe that me and others are in the obligation to read their minds.

There is no shame in working in what you choose or in what you might get. In this times, having a job is a bless of God, not of the governments. Just look at what is happening in the USA and in many other countries. Just look. Sorry, just read.
14:10 August 4, 2011 by Rick Methven
@J l Bigmouth Belmar

"Now, as far as your insults, they are becoming a nasty habit. I know personally some of the posters and believe me, they are tired of your insults,"

Insults? try the TRUTH. and as far as insults go you take the first prize with this one

"When I open my brains is for saying something wise, witty, intelligent, clever,shrewd or sharp. When you open your big fat mouth, the product is simply a vomit.

Are you happy with your life? Error. Are you happy with your vomits?"

When you open your brain?

From the rubbish that you vomit out You either have no brain or it is so small that it can not be found to be 'opened'
22:58 August 4, 2011 by J. L. Belmar
14:10 August 4, 2011 by Rick Methven

No comments. The ones I made were deleted by The Local. You must be one of them. Keep on with your vomiting issues. You are a master.
08:56 August 5, 2011 by cogito
@J.L. Belmar,

Clearly you are not an F.O.M. (Friend of Moderator).

FOM is never deleted--no matter how ville the comments.
10:10 August 5, 2011 by J. L. Belmar
08:56 August 5, 2011 by cogito

No cogito. I never thought about being a F.O.M).

Good advice. Any tips on hand? Just for if the flies, you know.
15:52 August 5, 2011 by cogito
Tips on becoming F.O.M?

1.Never criticize anything Swedish.

2. When Sweden's flaws can no longer be denied, always say it is worse everywhere else--but specially in the U.S.

3. Never disagree with Rick M. He runs to Moderator to have posters he dislikes censored or banned.

4. But first and foremost, to be Friend of Moderator, you must be British.

My dear J.L., Forget it. you haven't got a chance.
16:29 August 5, 2011 by conboy
I reject all of the above cogito but I nonetheless embrace your sentiment.
17:18 August 5, 2011 by shahidbutt
lets think about SAAB.
02:11 August 6, 2011 by salalah
Just a PR stunt
09:20 August 6, 2011 by J. L. Belmar
15:52 August 5, 2011 by cogito # 32

Common, give me a break!

I could never be British. I thought that by being a Mexican was good enough. Wrong. According to TL I must be a "vitskalle".

Good for you. I am traveling to beautiful London in ten days. I will eat hamburgers at the McDonalds located right under the Windsor Castle, you know, under the Queen's window. I have been there before. Wish me luck. They make better junk food than in lovely Sweden.

On the other hand, I fully agree with you, except on the part that you say I should never disagree with Rick Tracy. He is too much of a looser.
14:48 August 7, 2011 by cogito
And to perfectly illustrate my tips (#32 above) on how to be an F.O.M., today, on another thread, here's Rick, threatening to run to Mother Moderator.

12:14 August 5, 2011 by Rick Methven

@J.L Belmar.

"(Puffin)" she is also a board moderator so be careful how you behave or you just might get banned."

Rick misses the good old days in Sweden when, looking to East Germany as a role model, people reported neighbors and even family to the authorities.
17:27 August 7, 2011 by J. L. Belmar
@ cogito

PM Reinfeldt should be ashamed. His Gustav has more comments at TL than he could ever dreamed of having. I wonder if it is because selling hamburgers is more believable than PM promises? Who knows. Your nose?

Now, let us wait for Rick Tracy's slants.
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