• Sweden's news in English
 
Swedish PM's son to flip burgers at McDonald's

Swedish PM's son to flip burgers at McDonald's

Published: 03 Aug 2011 09:24 GMT+02:00

"A little work will be fun! Feels really good," Gustaf, the eldest son to the PM and his wife Filippa Reinfeldt, said on his Twitter feed.

The junior Reinfeldt continued to confirm that he is to ply his trade at the Kungsgatan branch of the global fast-food chain, offering Stockholmers the chance to be served by a member of one of the most well-known families in Swedish society.

"Drop by and have a hamburger," he urged one of his Twitter followers.

Tuesday's announcement of his impending McDonald's employment is not the first time that Gustaf Reinfeldt's online activities have thrust him into the public eye.

In February 2009, he joined a Facebook group "Free The Pirate Bay", taking a highly publicised stand in favour of the controversial founders of the popular file sharing site ahead of their trial for copyright violations.

He is also a member of the Moderate Party's youth league Muf, an organisation which supports the de-criminalisation of file-sharing for private use.

Despite the press attention and possible PR value of having recruiting the PM's son, McDonald's Sweden has played down the significance of the appointment.

"It doesn't matter who you are or what you are called. He is a team member and we don't comment on these things," said Frida Berg at McDonald's Sweden to Nyheter24.

The Local (news@thelocal.se)

Your comments about this article

10:23 August 3, 2011 by Elvine
"offering Stockholmers the chance to be served by one of the more well-known faces in Swedish high society."

Well known? I dont think most people in Stockholm have heard of this guy before and that he wouldn't be recognized at all. I think that most people know that Fredrik Reinfeldt has got some kids but their names or what they look like people usually dont know, I think. He is not a celebrity.
10:45 August 3, 2011 by JerseyTjej
That quote seems a little high handed. If he is really that well known and connected, he should leave the job for some kid that needs the money and use his notoriety for something a little more charitable.
10:53 August 3, 2011 by KungsholmenGuy
A real job will do him some good, especially because he may later go into politics. He may learn, for example, that it is reasonable to expect payment for the work you do, and he may then realize that it is inapporpriate of him to assist the Pirate Bay with their theft and redistribution of other people's creative work.
11:05 August 3, 2011 by Abe L
@KungsholmenGuy, or he realizes that selling a product directly to customers with a small margin is a perfect way of running a successful business. Applying that to copyright laws that are in great need of review. All business requires creativity, artists just think they need special treatment and additional reward models.

Otherwise I completely agree that it's a good thing that he gets a regular job and learns the hard way how money is earned instead of his parents handing him everything on a silver platter. And if he does end up in politics has by then realized that having the government bleed your income dry with tax, isn't all that much fun.
11:22 August 3, 2011 by Brtahan
Hahah this the first time i see this guy in my whole life , so he isnt well known, but i wonder how much they paid to publish an article about this! and he got the job just because of publicity , while lots who might be much better and with experience were rejected. Nice this is life now.
11:28 August 3, 2011 by conboy
Nice to see a moderate actually taking a real job no doubt he won't be flipping too many burgers in Skärholmen!
11:36 August 3, 2011 by jacquelinee
Good for him and good for Reinfeldt. Any young guy with the inititive to get off his behind and work for the things he wants, especially if his family is affluent, deserves respect.

And Mr. Reinfeldt should be commended. He must have brought his son up right. He obviously did not develop the usual spirit of "entitlement" that is nourished in so many young people today. Inititive, action, drive... this boy will not stay flipping burgers for long, he will go far. Great job.
13:15 August 3, 2011 by GLO
Well done !!!!
13:25 August 3, 2011 by KungsholmenGuy
@ Abe L. There are probably more highly successful business owners than there are highly successful musical artists. The fact that some musical artists get wealthy as a result of their talent does not automatically imply that they or other musical artists are asking for special treatment.

Would your boss tell you that you are asking for 'special treament' if you complained when some Pirate Bay teenager hacked into your computer and stole your work ideas and gave these to the world for free, reducing your and your employer's salary to 20% of what it should be?
13:27 August 3, 2011 by djmarko
due to security issues, dont think they should have given the exact location of his new job, having said that, its really cool that the young man wants to work for his money rather than live off his dad wealth!!
13:33 August 3, 2011 by J. L. Belmar
The child is just following his father's steps. Reinfeldt might be quite good as burgers flipper, but not as Prime Minister. Besides, how much does it cost to be a member of the Swedish High Society? I thought Reinfeld was just a plain mediocre moderate and not a "socialité".

With this type of marketing of The Local, even Mona Sahlin belongs to the Swedish High Society, and why not Gudrun Shyman, well known in Stockholm Society for not knowing that the floor of a movie house was not the toilet?
13:33 August 3, 2011 by Svensksmith
Would have been even better if it was done anonymously.
13:51 August 3, 2011 by Abe L
@KungsholmenGuy, to correct your analogy. As there is no hacking involved but instead the free distribution of an identical copy of a retail product. More generally referred to as counter fitting, though that implies paying for the copy.

Making your question "What would I think if someone where to make a replica of the retail product the company I work for produces and then uses his own resources to freely distribute those replicas to everyone that asks for it? Having no assurance that the people who ask for it would have otherwise payed me for the product and therefor would have never heard of it or ignored it."

In which case I'm pretty sure our top management would sit down and find new and inventive ways to compete with that. Finding different models to earn money as clearly producing a product that anyone with minimal resources can duplicate and distribute in unlimited quantities doesn't sustain a business model. For one we would listen to the potential customers and listen to their wishes. (Which in the case of copyright related matters generally translate to, no DRM, no commercials, no pay-per-item but instead people want access to a media library with unlimited access for a flatfee. Hence the popularity of services like Spotify and Netflix.)
13:57 August 3, 2011 by J. L. Belmar
@Svensksmith

The whole idea was to show that Fredrik Reinfeldt's family are normal, which they are certainly not.

You are completely right that it would have been better if it had been done anonymously.

Bragging because he is working at Macdonalds? What an honour.
14:07 August 3, 2011 by cogito
jerseytjej #2

I am quite sure he is not taking a job from "some kid who needs the money. The ones who need the money often think themselves superior to work at McDo.

Service industry businesses in Stockholm tell me that they can't get anyone young willing to take an entry level job. They all want to "do something with computers," or be writers or artists or….anything but a real job.

Good for Reinfeldt. He could be a role model for the royal brats.
14:47 August 3, 2011 by J. L. Belmar
@cogito

Give me a break. You really are top this time. So, for you and for the Service industry businesses in Stockholm who "told you" (which ones?) that youngsters do want to do anything, computers, being a writer, being an artist, anything but a real job?

So @cogito, let me tell you that any type of job is a real job, whether you are a singer, a writer, a cleaner, a teacher, a whatever you might think of is a real job.

Your friends at the industry businesses are a bunch of arrogants by thinking that only working for them can be considered to be a real job. Tell them in my name to go and fly a kite. And be careful with your comments, because you might be the next one in flying a kite.
14:50 August 3, 2011 by millionmileman
This is just wonderful. If his father and the Government don't wake up soon to get SAAB back to work, then potentially 10,000 workers and parts' suppliers will be joining Gustav!

I'll have the fish sandwich, hold the tartar!
15:08 August 3, 2011 by KungsholmenGuy
@ Abe L. Not difficult to get counterfit copies of Windows, but that does not make it appropriate or legal to distribute without authorization or payment to Microsoft.

Software or music theft and re-distribution is essentially free, and uses minimal resources including other people's software, so the thieves and redistributors in 99.9% of the cases do not deserve credit for 'using their own resources' to distribute stolen copies. And to the small number of hackers who do use their own resources and ingenuity, to me this is similar to someone who uses ingenuity to break into a bank. He is not a hero either, at least not to most people. Taking candy from a baby also requires minimal resources, but this does not make it okay.

As for never having heard of one's product, I am not convinced that stolen music files are the way that majority of people learn about new music, but even if this was the case, it does not justify theft. If you had never heard about a Ferrari when a stolen one was given to you, you would not be innocent in accepting this stolen item (but maybe okay to take it for a test drive before you buy your own).

As for traditional real world retail items, rather than software, trademarks and brands also have legal protection, and so one does not have to rely exclusively on a need by management to walk away from years of hard work to re-invent their product lines or brands every few months to stay ahead of counterfeiting.

Agree that Spotify and Netflix are great. I do not see Pirate Bay as a group of who promoted the Spotify model themselves, rather just a bunch of immature teenagers (morally, if not biologically) who are parasites and who want everything for free.
15:21 August 3, 2011 by J. L. Belmar
14:50 August 3, 2011 by millionmileman

Your comment has nothing to do with the story we are beginning to discuss here, but just for your information, SAAB is not a Swedish company, so why in the hell must we the taxpayers put it back in its feet? Again, SAAB is not a Swedish company. Correct me if wrong.
16:31 August 3, 2011 by Rick Methven
@J. L. Belmar

Yes you are wrong.

SAAB cars is a Swedish company as is SAAB Aerospace. No longer together As SAAB but still both Swedish.

But then you never bother to check facts or think coherently before you hit the keyboard. Just write a load of B*llsh*t
17:02 August 3, 2011 by prince T
Mc must also be concious of his security.
19:03 August 3, 2011 by Redbee
Would have thought most Swedes would avoid being served McDonald's processed leathery fast food burgers ,then again theres no accounting for taste .
22:44 August 3, 2011 by J. L. Belmar
@Rick Methven

Sometimes you are more or less clever, but if you do not read properly, you will never make it, sonny.I clearly wrote "correct me if I am wrong", because I was not sure of what I wrote. Some information says clearly that Saab autos are no longer Swedish autos, but Saab planes yes. In spite of your "correction", I believe you are wrong. Prove the opposite with facts and then we can change the page.

Now, as far as your insults, they are becoming a nasty habit. I know personally some of the posters and believe me, they are tired of your insults, but to keep you happy, let me tell you that I could never write a load of B*llsh*, because I am not your brother; ergo your forking mother is not mine.

Be my guest
05:40 August 4, 2011 by Grokh
Propaganda nothing more.
08:11 August 4, 2011 by J. L. Belmar
Besides, the poor lad looks like Tomi Beattle. Poor guy. Hope the hamburgers do not change his way of being.
09:51 August 4, 2011 by cogito
@ J.L. Belmar: You need to read more carefully: I'm talking about the sloths who disparage people who work at unglamorous jobs

Three unemployed acquaintances (25, 28 and 33) sneer at burger flippers, but they, like their friends, are more than willing to grab whatever handout the state doles out. Another, over 40, has been harboring vague dreams of "doing something with computers" for ten years, while his wife brings home the bacon.

Two of my neighborhood bakeries are open but sometimes have no bread. They tell me they cannot find people willing to bake or to sell.

Less anecdotal: Professional students, many of them middle-aged, waste years on a worthless education at, e.g., journalism school or theater school, after which they will join the hordes of unemployed journalists and actors.

In hard times of sky-high unemployment, we need bread not circus.
12:36 August 4, 2011 by J. L. Belmar
#26 09:51 August 4, 2011 by cogito

If you are talking about the sloths who disparage people who work at unglamorous jobs, write it so and avoid me and others the really hard work to interpret your comments. I am sick and tired of that, not with you, cogito, but with some thousands of thousands who believe that me and others are in the obligation to read their minds.

There is no shame in working in what you choose or in what you might get. In this times, having a job is a bless of God, not of the governments. Just look at what is happening in the USA and in many other countries. Just look. Sorry, just read.
14:10 August 4, 2011 by Rick Methven
@J l Bigmouth Belmar

"Now, as far as your insults, they are becoming a nasty habit. I know personally some of the posters and believe me, they are tired of your insults,"

Insults? try the TRUTH. and as far as insults go you take the first prize with this one

"When I open my brains is for saying something wise, witty, intelligent, clever,shrewd or sharp. When you open your big fat mouth, the product is simply a vomit.

Are you happy with your life? Error. Are you happy with your vomits?"

When you open your brain?

From the rubbish that you vomit out You either have no brain or it is so small that it can not be found to be 'opened'
22:58 August 4, 2011 by J. L. Belmar
14:10 August 4, 2011 by Rick Methven

No comments. The ones I made were deleted by The Local. You must be one of them. Keep on with your vomiting issues. You are a master.
08:56 August 5, 2011 by cogito
@J.L. Belmar,

Clearly you are not an F.O.M. (Friend of Moderator).

FOM is never deleted--no matter how ville the comments.
10:10 August 5, 2011 by J. L. Belmar
08:56 August 5, 2011 by cogito

No cogito. I never thought about being a F.O.M).

Good advice. Any tips on hand? Just for if the flies, you know.
15:52 August 5, 2011 by cogito
Tips on becoming F.O.M?

1.Never criticize anything Swedish.

2. When Sweden's flaws can no longer be denied, always say it is worse everywhere else--but specially in the U.S.

3. Never disagree with Rick M. He runs to Moderator to have posters he dislikes censored or banned.

4. But first and foremost, to be Friend of Moderator, you must be British.

My dear J.L., Forget it. you haven't got a chance.
16:29 August 5, 2011 by conboy
I reject all of the above cogito but I nonetheless embrace your sentiment.
17:18 August 5, 2011 by shahidbutt
lets think about SAAB.
02:11 August 6, 2011 by salalah
Just a PR stunt
09:20 August 6, 2011 by J. L. Belmar
15:52 August 5, 2011 by cogito # 32

Common, give me a break!

I could never be British. I thought that by being a Mexican was good enough. Wrong. According to TL I must be a "vitskalle".

Good for you. I am traveling to beautiful London in ten days. I will eat hamburgers at the McDonalds located right under the Windsor Castle, you know, under the Queen's window. I have been there before. Wish me luck. They make better junk food than in lovely Sweden.

On the other hand, I fully agree with you, except on the part that you say I should never disagree with Rick Tracy. He is too much of a looser.
14:48 August 7, 2011 by cogito
And to perfectly illustrate my tips (#32 above) on how to be an F.O.M., today, on another thread, here's Rick, threatening to run to Mother Moderator.

12:14 August 5, 2011 by Rick Methven

@J.L Belmar.

"(Puffin)" she is also a board moderator so be careful how you behave or you just might get banned."

Rick misses the good old days in Sweden when, looking to East Germany as a role model, people reported neighbors and even family to the authorities.
17:27 August 7, 2011 by J. L. Belmar
@ cogito

PM Reinfeldt should be ashamed. His Gustav has more comments at TL than he could ever dreamed of having. I wonder if it is because selling hamburgers is more believable than PM promises? Who knows. Your nose?

Now, let us wait for Rick Tracy's slants.
Today's headlines
Sweden to hire 1,000 to ease asylum flow
The inside of a Migration Board office near Stockholm. Photo: TT

Sweden to hire 1,000 to ease asylum flow

Sweden's Migration Board is set to hire 1,000 extra workers to deal with the influx of asylum seekers, an increased workload which has seen staff members working late nights and weekends. READ  

'Unprecedented' Russian activity: Armed Forces
Commanding Officer Göran Mårtensson. Photo: TT

'Unprecedented' Russian activity: Armed Forces

The Armed Forces have described the recent Russian military activity close to Sweden as "unprecedented", adding that the likes of which haven't been seen since the Cold War. READ  

Sweden joins 'The World' in Dubai project
The Heart of Europe project in Dubai. Photo: TT

Sweden joins 'The World' in Dubai project

Sweden is set to become an island in Dubai, complete with Viking longship-roofed villas, a floating restaurant and the chance to celebrate Midsummer with little risk of the customary rain spoiling the party. READ  

Swedish Honeymoon Killing
Dewani back in Britain after court acquittal
Shrien Dewani leaving Capetown, South Africa's airport on Tuesday. TT/AP Photo

Dewani back in Britain after court acquittal

British businessman Shrien Dewani arrived back home on Wednesday after being cleared by a South African court of murdering his Swedish bride during their honeymoon READ  

What's On in Sweden
What's On in Sweden: December 12th to 19th
Christmas markets in Stockholm's Old Town. Photo: TT

What's On in Sweden: December 12th to 19th

If you're stuck for a plan in Sweden this week you've come to the right place. Wrap up warm as the festive season gets into full swing across the country, as Umeå prepares to mark the end of its year as a European Capital of Culture. READ  

The Swedish town with the most 100-year-olds
The town has 22 people aged 100 or older. Photo: Shutterstock.

The Swedish town with the most 100-year-olds

Experts have been left scratching their heads as to why a town in southern Sweden has an unusually high number of centenarians - over 40 times more than the country's national average per capita. READ  

Christian Democrats: Cut refugee benefits
Christian Democrat leader Göran Hägglund. Photo: TT

Christian Democrats: Cut refugee benefits

The Christian Democrats have announced proposals to reduce the cost of the asylum process in Sweden, arguing that cuts are necessary to maintain "the legitimacy" of the system. READ  

What's On in Sweden
What's On in Sweden: December 18th to 25th
Gamla Stan's Christmas market. Photo: TT

What's On in Sweden: December 18th to 25th

With a week left until Christmas, the next few days are sure to be a balancing act with last minute shopping, visiting Sweden’s Christmas markets before some close for the year - and, time permitting, checking out some circus performers. READ  

Israel rejects Sweden meet: report
Swedish Foreign Minister Margot Wallström. Photo: TT

Israel rejects Sweden meet: report

Israel's Foreign Minister Avigdor Lierberman has refused the opportunity to meet with his Swedish counterpart Margot Wallström in January, according to Israeli media reports. READ  

RECEIVE OUR NEWSLETTER AND ALERTS
Society
Interview: The Local chats with Melinda Gates
Society
VIDEO: Stockholmers try out some Swedish tongue twisters
Society
Eight things to do when it gets dark in Umeå
National
Inside Sweden's first 'light therapy' school
Finest.se
Gallery
People-watching: December 17th
Blog updates

17 December

An Exclusive Interview with Melinda Gates (Stockholm in my American Heart) »

"This week Nobel peace Prize Winner Kailash Satyarthi urged the world to “globalize compassion”, as he..." READ »

 

14 December

A lot to learn (Blogweiser) »

" I went to the new Starbucks at the swanky Stureplan intersection in central Stockholm. They have a lot..." READ »

 
 
 
Estelle through the years
Gallery
Princess Estelle through the years
Society
Why are there so many 100-year-olds in one Swedish town?
Society
Is it time to better celebrate Sweden's diverse identity?
Gallery
Property of the week: Huddinge
National
Why has The Local got a new logo?
National
CATCH UP: Russian plane in Baltic near-miss drama
Lifestyle
How my compass drew me to Sweden
National
The man whose memory you need to remember
Gallery
People-watching: December 13th - 14th
Sponsored Article
How to get your own office anywhere in the world
Politics
'Our party will stand alone': Stefan Löfven
Society
The Local chats to Ruben Östlund, director of Golden Globe nominated Force Majeure
Lifestyle
Ten things to know before a Swedish party
Lifestyle
What's On in Sweden: December 12th to 19th
Gallery
IN PICTURES: The 2014 Nobel Banquet
National
The Local's guide to the Nobel Prizes 2014
Education
Introducing... Education in Stockholm
Society
The Swedish Christmas market with a twist
Lifestyle
Why do so many Swedes have tattoos?
Society
Get 20% off Swedish Christmas decorations
National
Dewani family: We only heard half the story
Business & Money
Business in Stockholm: 'efficiency is money'
Gallery
Property of the week: Östermalm
National
Meet the Swedes hosting festive feasts for 'lonely' guests
Gallery
TIMELINE: Swedish honeymoon killing murder trial
Gallery
People-watching: December 7th
Gallery
IN PICTURES: What's it like to fly planes in Sweden?
National
Submarine hunters 'robbed' of reward cash
National
The Local's Countdown to Christmas
National
'Dangerous' USB charger recalled in Sweden
Gallery
IN PICTURES: Sweden's King and Queen wrap up France tour
National
Analysis: Should Snowden get asylum in Sweden?
National
Swedish schoolboy in female saint role row
Gallery
IN PICTURES: Sweden's political crisis unfolds
Gallery
People-watching: December 3rd
National
What happened to Sweden's ice bucket cash?
Lifestyle
Top Swedish songs of the month
National
Why a child footballer has a huge legal bill
Lifestyle
Top ten Swedish Christmas presents
Sponsored Article
SIS: the thinking behind globalised learning
Sponsored Article
Introducing... Family life in Stockholm
Latest news from The Local in Austria

More news from Austria at thelocal.at

Latest news from The Local in Switzerland

More news from Switzerland at thelocal.ch

Latest news from The Local in Germany

More news from Germany at thelocal.de

Latest news from The Local in Denmark

More news from Denmark at thelocal.dk

Latest news from The Local in Spain

More news from Spain at thelocal.es

Latest news from The Local in France

More news from France at thelocal.fr

Latest news from The Local in Italy

More news from Italy at thelocal.it

Latest news from The Local in Norway

More news from Norway at thelocal.no

795
jobs available
PSD Media
PSD Media is marketing company that offers innovative solutions for online retailers. We provide modern solutions that help increase traffic and raise conversion. Visit our site at:
psdmedia.se
The Local Spain is hiring!
The Local is seeking a new editor for our site in Spain to join our growing team of internationally-minded, driven, ambitious and clued-up journalists.
Details and how to apply
Counselling and Psychotherapy in English
Sometimes living in another culture can cause stress, confusion and feelings of sadness and loneliness. Talking to a professional psychotherapist/counsellor might help you. I am a UKCP Reg. psychotherapist. My practice is in Södermalm, Stockholm.
Contact me to discuss your options