• Sweden edition
Windfall on the cards for Spotify staff

Windfall on the cards for Spotify staff

Published: 12 Aug 2011 13:37 GMT+02:00
Updated: 12 Aug 2011 13:37 GMT+02:00

According to reports in Computer Sweden, in 2010 the employees were given the chance to pick up shares at a cost of 50 kronor ($7.7 )per share. Although it is unclear how many decided to invest, a total of 6.1 million was raised.

Those that did take up the offer have made a handsome profit – those shares are now worth 2,500 kronor a piece and the employees share of the company is now worth some 293 million.

It is a significant boost for the company, which has recently launched in the U.S. In less than 18 months Spotify’s valuation has tripled, to what analysts now estimate to be around 7 billion. Much of this can be attributed to an injection of capital from Russian Digital Sky Technologies and the American companies Kleiner Perkins and Accel.

However the company is still making heavy losses. The mother company, registered in Luxembourg posted losses of 293 million for 2010.

In Sweden things look more promising. In 2010 the Swedish subsidiary Spotify AB recorded sales of 165 million and made a profit of 50 million - compared with sales of 90 million and a 14 million profit the year before.

Meanwhile, Spotify Sweden AB, which takes care of ad sales, made sales of 87 million and a profit of 12 million.

TT/The Local/gm (news@thelocal.se)

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Your comments about this article

10:48 August 13, 2011 by axiom
i am not a economist but how do you value a company at 7billion when it makes no profits loosing almost 300million a year. I assumed profitability influenced net worth, or I guess in this case its prob reflective of its ability to turn over profits in the long term.

shame spotify isn't making so much money though, it has changed my music listening completely, haven't bought a cd or mp3 in 3years.
11:01 August 13, 2011 by jomamas
Why not 'men start amazing company and lead the path to the future?'.

After all 3 other articles headline 'Man rapes girl' , 'Man murders child' etc. etc..

So - is it ok to identify Men when they commit a crime, but not when they do all the innovation and nation/economy building?

And why not the color and religion of the men? Is that not relevant as well?

It's so obvious that Sweden is 'anti man' this has to be some kind of joke ...
15:26 August 14, 2011 by swedejane
It's vapor wealth until those holding the pre-IPO shares can actually sell them...which won't happen until they go public. And that doesn't appear to be anytime soon. Look at Pandora: 100M users and 36M active paying members and they're break-even or slightly profitable but their stock is trading around the $12 mark. Their royalty payments are a lot less than Spotify as well. Spotify's most recent forecast was to pick up 50M users by next year (so maybe 5-6M paying subscribers)...this will still put them far behind Pandora.

Plus, I'll be dollars to donuts that Pandora issues all employees options as part of their compensation package and not trying to sell it to them, thereby effectively reducing their development/labor costs. That might work in Sweden, but in the US they won't get anybody but the most desperate/least talented developers working for them.

Finally, with the exit of one of their major music catalog providers the labels are going to start seriously re-evaluating this service and the royalty payments, which is going to put even more pressure on Spotify's business model. Not to mention the patent infringement lawsuit by Packet Video (which, I've read, and they probably won't win it but they'll bleed Spotify of even more money trying to fight it). With that said, I like Spotify and use it...despite several weaknesses it has...they should really treat the employees better and offer stock options upfront instead of doing a yearly sell based on whatever their most recent valuation is at the time. They have enough cash in the bank to not go around shaking their tin cup to their employees who are, undoubtedly, already working day and night to make it successful.
10:49 August 16, 2011 by KungsholmenGuy
swedejane agree with what you wrote except that in Sweden the tax implications are vastly better for employees if employees buy shares within a company internal share offering program rather than receiving options or receiving these shares for 'free' from the company (which is then taxed as salary at some obcene tax rate like 56% for the individual, and the company itself pays additional tax on this 'bonus' also). Options are so financially inefficient as to be essentially useless in Sweden, but not in the USA and Canada. Not sure about other countries.
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