• Sweden edition
 
Apple seeks 'geniuses' in Stockholm
The Apple Store in SouthGate, Bath, England

Apple seeks 'geniuses' in Stockholm

Published: 24 Feb 2012 11:12 GMT+01:00
Updated: 24 Feb 2012 11:12 GMT+01:00

Among other vacancies, the job advertisers are interested in filling the position of resident Genius to man the “Genius bar” a trademark section of all Apple Stores that are commonly recognized as the heart of the store. However, the criteria for the position are strict.

“You will be fascinated by how things work and the reason they sometimes don’t. You change your computer settings now and then just for the fun of it,” reads the ad.

“As a child you were the type who took things apart just to put them together again (correctly). Does this sound like you? Then you can pass as a Genius here".

The ad states that the job entails much more than just fixing things, and customer service, tech advise and timely repairs are all mentioned in the job description.

The new store is set to open in Audi’s old offices at Hamngatan in Stockholm, according to the Expressen newspaper.

The new company “Apple Retail Sweden AB” was registered via the Swedish Company Registration Office (Bolagsverket) on Stureplan in Stockholm, in November.

Other positions available include working with the Expert Team, Creative Team, Engineers, and specialists, and applications can be made through Apple’s website.

The first Apple Store opened in 2001 in Virginia in the United States, and opened its first outlet in Europe in Regent Street, London.

There are currently more than 350 Apple Stores worldwide.

Oliver Gee (oliver.gee@thelocal.se)

Your comments about this article

13:54 February 24, 2012 by canuk
äntligen!!
14:13 February 24, 2012 by azimov
It continues to spread like a virus.
14:36 February 24, 2012 by klubbnika
Why would a genius seek a work at an Apple store?
14:56 February 24, 2012 by Twiceshy
Is anyone so brainwashed to think they should be geniuses to work at a store?
15:10 February 24, 2012 by hxcpride
sweden never had an apple store before?
15:28 February 24, 2012 by hejsweden
Steve Jobs Birthday Today ;-)
17:50 February 24, 2012 by Mxzf
see http://vgnt.se/flicka-kan-ha-utsatts-for-voodoo-riter/

There are some names there, but I have no idea if those are correct.
18:36 February 24, 2012 by hipersons1
Great! Now Swedes will get to experience what REAL customer service is like. Apple sure does have a lot of work to do with their Swedish hires on that front ...
21:20 February 24, 2012 by RobinHood
I need a genius to work at my company. When you were a child, did you enjoy cleaning things, particularly porceline bathroom utensils. An intellectual interest in how coffee is made is also useful. Does this sound like you?
21:38 February 24, 2012 by Bjovulf
Why give yourself these impossible tasks in the first place?!?! ;-)
09:37 February 27, 2012 by muscle
I hope APPLE store informs all its employees the policies of the organization and store. Many times i found every individual employee giving different explanation for various things. And most of the time, the explanations are incorrect and far far away from the actual policy!
09:55 February 27, 2012 by Opinionfool
@muscle

My experience with Apple geniuses (in places as far apart as New York and London) suggests they are very well trained. And will directly contradict bogus advice from kiddies employed by large prominent stores of computer stores. The bogus advice being if you buy a Dual Core Intel system ths will speed up your dial up Internet connection.

The genius of the Apple genius idea is they are *not* sales people. They are strictly technical support. This gets against the schemes used by other stores where "technical support" staff are in reality uneducated sales people on commission.
Today's headlines
Elections 2014
Reinfeldt in US for first post-election speech
Fredrik Reinfeldt after a previous meeting in the US. Photo: TT

Reinfeldt in US for first post-election speech

Outgoing Swedish Prime Minister Fredrik Reinfeldt is at a UN climate summit in New York where he is making his first public appearance since election night. READ  

Elections 2014
Loophole lets neo-Nazis onto Swedish councils
Members of the Party of the Swedes march in central Stockholm in August 2014. Photo: Maja Suslin/TT

Loophole lets neo-Nazis onto Swedish councils

Two neo-Nazis who received only a handful of votes have won seats on Swedish councils thanks to a kink in the country’s election laws. READ  

Assange extradition battle
Sweden pours doubt on Assange extradition
Julian Assange is currently living inside the Ecuadorian Embassy in London. Photo: TT

Sweden pours doubt on Assange extradition

Swedish prosecutors said it was "far-fetched" to think that fugitive Wikileaks founder Julian Assange could be extradited to the United States if he returned to Sweden, in a statement released on Tuesday. READ  

Police drop case of thief caught on camera
Happier times at Park Lane: Charles Simonyi and Lisa Persdotter celebrate thier wedding in 2008. Photo: Björn Larsson Rosvall/Scanpix

Police drop case of thief caught on camera

Damning video evidence and an apology from an alleged thief’s daughter were not enough to convince police that a well-known criminal had stolen hundreds of thousands of kronor worth of equipment from one of Gothenburg’s most popular night spots. READ  

Opinion
Sweden 'missed' global opportunities
Sweden's outgoing Foreign Minister Carl Bildt. Photo: TT

Sweden 'missed' global opportunities

As Stefan Löfven attempts to form a coalition government, Social Democrat MEP Jytte Guteland says her party needs to focus on Sweden's international image. READ  

National
Politics 'most shared' topic in Sweden
Photo: Shutterstock

Politics 'most shared' topic in Sweden

Swedes are more likely to share posts or articles on politics than on any other issues, according to a new report from Mid Sweden University. READ  

National
Fears schoolboy murdered in Sweden
Photo: TT

Fears schoolboy murdered in Sweden

Police in Halmstad say the results of forensic tests suggest a 16-year-old boy found dead in a creek was murdered. READ  

National
Elk hunters risk injury in Sweden’s woods
Hunter Ingela Olsson loads her rifle at sunrise in Norrbölla, northern Sweden. File photo: Gunnar Lundmark/SvD/Scanpix

Elk hunters risk injury in Sweden’s woods

Sweden’s vast annual elk hunt spells danger not just for the majestic animals but also for hunters, with crumbling towers and over-tiredness just two of the season’s perils. READ  

Malmö
Rat invasion closes Malmö preschool
Rats like this one have been found in a kindergarten. Photo: TT

Rat invasion closes Malmö preschool

Children in central Malmö are staying at home on Tuesday after a rat infestation was discovered at their kindergarten. READ  

National
Sweden's benefit agency site restored
Photo: TT

Sweden's benefit agency site restored

UPDATED: Sweden's Social Insurance Agency website is working again after being out of action since Monday. READ  

RECEIVE OUR NEWSLETTER AND ALERTS
Gallery
Property of the week - Torslanda
Finest
Gallery
People-watching: September 20th
The 'black gold' of Sweden's west coast.
National
West Sweden prepares for the 2014 lobster premiere
Society
What's on in Sweden
Politics
How Sweden Democrats went mainstream
Blog updates

22 September

Welcome National Geographic! (Stockholm in my American Heart) »

"What comes to mind when you think of the “The Arctic”? Crystal-encased cliffs jutting from the sea, baronial Polar bears scavenging over sheets of cracked ice or a lone explorer heading north into the night. The image my mind invokes is of three sparkling green lines splashed across the sky like graffiti— the Aurora Borealis— our..." READ »

 

19 September

Editor’s blog (The Local Sweden) »

"Happy Friday readers! It sure has been a exciting week in Sweden, where we’re set to get a new Prime Minister after Fredrik Reinfeldt stepped down following Sunday’s elections. The Local blogged live from the key political gatherings across Stockholm. Why not re-visit the action by taking a look at our photos, tweets, videos and analysis? Since the..." READ »

 
 
 
Politics
Scandinavia and Scotland: closer links?
Gallery
Property of the week - Eskilstuna
Sponsored Article
How to start a business in Stockholm
Society
How I became a surf blogger when I moved to Sweden
Gallery
People-watching: September 13th
Society
Why is Stockholm's Södermalm so cool?
Gallery
People-watching: September 11th
Gallery
People-watching: September 13th
Politics
Five possible election outcomes
Politics
Sweden elections: How do they work?
Politics
Sweden elections: Who's who?
Gallery
Property of the week - Hornstull, Stockholm
Analysis
Five differences between the UK and Sweden
Welshman Jonny Luck is now a chef in Sweden
Society
How I opened my own restaurant in Sweden's Malmö
Sponsored Article
Stockholm tech fest: relive the magic
Gallery
People-watching September 8th
Photo: TT
Politics
Feminists fight for first seats
Politics
Immigration cut push from Sweden Democrats
Sheryl Sandberg says women have "low expectations"
Tech
Facebook exec talks women's limits in Swedish business
Politics
Left Party calls for justice and equality
Sponsored Article
Introducing… Insurance in Stockholm
Sponsored Article
Graduates: Insure your income in Sweden with AEA
Latest news from The Local in Austria

More news from Austria at thelocal.at

Latest news from The Local in Switzerland

More news from Switzerland at thelocal.ch

Latest news from The Local in Germany

More news from Germany at thelocal.de

Latest news from The Local in Denmark

More news from Denmark at thelocal.dk

Latest news from The Local in Spain

More news from Spain at thelocal.es

Latest news from The Local in France

More news from France at thelocal.fr

Latest news from The Local in Italy

More news from Italy at thelocal.it

Latest news from The Local in Norway

More news from Norway at thelocal.no

858
jobs available
Swedish Down Town Consulting & Productions
Swedish Down Town Consulting & Productions is an innovative business company which provides valuable assistance with the Swedish Authorities, Swedish language practice and general communications. Call 073-100 47 81 or visit:
www.swedishdowntown.com
PSD Media
PSD Media is marketing company that offers innovative solutions for online retailers. We provide modern solutions that help increase traffic and raise conversion. Visit our site at:
http://psdmedia.se
If you want to drink, that’s your business.
If you want to stop, we can help.

Learn more about English-language Alcoholics Anonymous in Sweden. No dues. No fees. Confidentiality assured.
AA-EUROPE.ORG/SWEDEN