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Apple seeks 'geniuses' in Stockholm
The Apple Store in SouthGate, Bath, England

Apple seeks 'geniuses' in Stockholm

Published: 24 Feb 2012 11:12 GMT+01:00
Updated: 24 Feb 2012 11:12 GMT+01:00

Apple is set to open their first official store in Stockholm soon, and the company has put out the call for “geniuses” to apply for vacant positions.

Among other vacancies, the job advertisers are interested in filling the position of resident Genius to man the “Genius bar” a trademark section of all Apple Stores that are commonly recognized as the heart of the store. However, the criteria for the position are strict.

“You will be fascinated by how things work and the reason they sometimes don’t. You change your computer settings now and then just for the fun of it,” reads the ad.

“As a child you were the type who took things apart just to put them together again (correctly). Does this sound like you? Then you can pass as a Genius here".

The ad states that the job entails much more than just fixing things, and customer service, tech advise and timely repairs are all mentioned in the job description.

The new store is set to open in Audi’s old offices at Hamngatan in Stockholm, according to the Expressen newspaper.

The new company “Apple Retail Sweden AB” was registered via the Swedish Company Registration Office (Bolagsverket) on Stureplan in Stockholm, in November.

Other positions available include working with the Expert Team, Creative Team, Engineers, and specialists, and applications can be made through Apple’s website.

The first Apple Store opened in 2001 in Virginia in the United States, and opened its first outlet in Europe in Regent Street, London.

There are currently more than 350 Apple Stores worldwide.

Oliver Gee (oliver.gee@thelocal.se)

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Your comments about this article

13:54 February 24, 2012 by canuk
äntligen!!
14:13 February 24, 2012 by azimov
It continues to spread like a virus.
14:36 February 24, 2012 by klubbnika
Why would a genius seek a work at an Apple store?
14:56 February 24, 2012 by Twiceshy
Is anyone so brainwashed to think they should be geniuses to work at a store?
15:10 February 24, 2012 by hxcpride
sweden never had an apple store before?
15:28 February 24, 2012 by hejsweden
Steve Jobs Birthday Today ;-)
17:50 February 24, 2012 by Mxzf
see http://vgnt.se/flicka-kan-ha-utsatts-for-voodoo-riter/

There are some names there, but I have no idea if those are correct.
18:36 February 24, 2012 by hipersons1
Great! Now Swedes will get to experience what REAL customer service is like. Apple sure does have a lot of work to do with their Swedish hires on that front ...
21:20 February 24, 2012 by RobinHood
I need a genius to work at my company. When you were a child, did you enjoy cleaning things, particularly porceline bathroom utensils. An intellectual interest in how coffee is made is also useful. Does this sound like you?
21:38 February 24, 2012 by Bjovulf
Why give yourself these impossible tasks in the first place?!?! ;-)
09:37 February 27, 2012 by muscle
I hope APPLE store informs all its employees the policies of the organization and store. Many times i found every individual employee giving different explanation for various things. And most of the time, the explanations are incorrect and far far away from the actual policy!
09:55 February 27, 2012 by Opinionfool
@muscle

My experience with Apple geniuses (in places as far apart as New York and London) suggests they are very well trained. And will directly contradict bogus advice from kiddies employed by large prominent stores of computer stores. The bogus advice being if you buy a Dual Core Intel system ths will speed up your dial up Internet connection.

The genius of the Apple genius idea is they are *not* sales people. They are strictly technical support. This gets against the schemes used by other stores where "technical support" staff are in reality uneducated sales people on commission.
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