• Sweden edition
 
Brits can't get enough Swedish food: report

Brits can't get enough Swedish food: report

Published: 27 Feb 2012 18:03 GMT+01:00
Updated: 27 Feb 2012 18:03 GMT+01:00

Sales of Swedish foods in the UK have shot up by 30 percent in the last five years with Brits' fascination with meatballs, herring, and crisp bread showing no signs of letting up.

Part of the recent spike in interest in food from Sweden stems from food trends agency Food People naming Scandinavian food as the "hottest UK culinary trend of 2011", the BBC reported.

Shortly thereafter, UK retailers Waitrose and John Lewis started sprinkling Scandinavian foods among their product lines, while Marks and Spencer has even launched its own specialty brand of Swedish cinnamon buns.

The openings of several much-hyped restaurants in London such as Fika, Nordic Bar, and Scandinavian Kitchen, have also helped put Swedish cuisine at the forefront of trendy UK foods.

“I think that culture has an influence too. I was so engrossed in Stieg Larsson's 'The Girl with the Dragon Tattoo' that I tried to read it in the shower,” food blogger Kerstin Rodgers told BBC.

“I fancy the men and like a lot of people I enjoy Swedish design. Now it seems to be Scandinavia's turn to have a real impact on our cooking. There is a genuine movement in the UK supporting food from the region."

Swede Jonas Aurell who runs Scandinavian Kitchen in London has seen the effects of the growing popularity of Swedish food among UK residents firsthand.

“I clearly see a huge difference between now and five years ago when we opened,” he told the Aftonbladet newspaper.

Whereas the store's original customer base consisted mainly of Scandinavians living in London, UK natives are now frequent customers in the store and its associated cafe.

Aurell also cited the trendiness of the “Nordic diet” and reported health benefits as one of the reasons why more Londoners appear interested in food from Sweden and its neighbours in the north.

The development comes amid a concerted push launched in 2008 by the Swedish government to promote Swedish foods as part of a "vision" by rural affairs and agriculture minister Eskil Erlandsson to make Sweden "the new culinary nation in Europe".

The Local/dl (news@thelocal.se)

Don't miss...X
Left Right

Your comments about this article

18:31 February 27, 2012 by azimov
Speaking as a Brit, I don't think Swedish dishes will ever become as popular as Chinese or Indian in the UK. However, Swedish TV, films, books, etc are becoming ever more popular.
19:42 February 27, 2012 by Migga
If people want to be more environmentally friendly they need to adjust their eating habits. They need to go back to their roots and eat locally. Importing spices and food products from the other side of the world is not the way forward. The climate in the UK and Sweden is similar. Swedish dishes, who use food products that can be produced locally in the UK, can probably become populare in the UK if marketed as an envorimentaly friendly alternative that use local UK produce. It`s a market that will only grow.

Dishes from the UK can probably become populare in Sweden aswell, since we can also produce the same food products locally. I know I love Fish n chips, Shepherds pie, Ulster fry and Cawl.

I'm no environmental freak, I eat what I want. This just goes out to all the hypocritical environmentally aware city dwellers who eat their sushi, curry and moroccan stew. I bet they are just as many inte the UK as in Sweden.
20:37 February 27, 2012 by Coaxen
@Migga: You forgot to mention that e.g. COFFEE is impossible to produce anywhere outside the tropical belt. So, those of you who want to be environmentally aware, drop coffee.

And there are more products like that. The computer you use to view this article was made in China.
02:35 February 28, 2012 by hunnysnowbee
Oh did some one mention cawl? Think I will make some of that on Thurs along with some wlesh cakes!
07:13 February 28, 2012 by Rick Methven
@migga

ICA sell Norrlands mandel potatis. If sold in Malmö, they will have travelled more than if they had been grown in the UK.

As far as sushi, curry or Moroccan stew is concerned. just because they are foreign dishes, does not mean that the ingredients are imported from the country that the dish originates from.
11:57 February 28, 2012 by flintis
In Britain they've been eating Herring in various forms for thousands of years, it's not a Swedish food. Pickled (roll-mop) herring was a common sight in East End pubs on a Sunday lunch.
13:08 February 28, 2012 by Beavis
Apart from a few dishes and wild meats (which are some of the best in the world)-Swedish food is truly one of the worlds most boring and tasteless. Its great to finally see food from the outside world available in Sweden now (that hasnt been Swedishized- spicy food made bland etc) Have no issues with local suppliers offering the same so long as it is not Swedishized
13:34 February 28, 2012 by Migga
@ Rick Methven

Well if you wanna be enviromentally smart then you start growing mandel potatis outside Malmö. If you can`t then you shouldn`t buy it if you live in Malmö. Swap it out for some locally produced potato.

Some foreign ingredients can be produced in Sweden and some dishes can also be produced if some ingredients are switched with locally grown ones. But that`s not how it looks like today and you know it Rick. Ingredients are produced in some third world country, very cheap but environmentally costly, and then shipped here. Take the Tiger Shrimp that`s used for Sushi.

Youtube; /watch?v=kw0tkYK7oEM

I'm saying that it's hard to eat foreign dishes and be environmentally smart at the same time. For that to happen then theingredients need to be produced locally. Costs will then rise and a new market will flourish. Some ingredients can`t be produced in Sweden and need to be replaced with some local ingredients. But then the food won`t be authentic. So it`s a dilemma. A dilemma these young, modern and environmentally aware leftish hipsters ignore while gobbeling down their african okra. Shouting that we live in an open and globalized world without borders!

Hypocrites
10:54 March 3, 2012 by Toffee_apple
Well I think that those restaurants in the UK are mainly using local (UK) ingredients but just using Swedish receipes and methods. I think you'll also find that the Swedish dishes being made are not exactly the same as they taste in Sweden but are adjusted to local UK tastes. That's how it is for many Asian dishes made at their restaurants outside Asia. When I was in Taiwan I had to add a lot of spices to my food for it to taste anything. When I looked around, the locals were just buying their food, sitting down to eat it without barely adding salt to it. I experienced the same in Lebanon. But in Thailand I found the food even spicier than in Thai restaurants here.

Sweden does make some nice dishes, but I wonder what the Brits would think after trying blood pudding. That is just nasty. Or what about "surströmming" or pickled herring? I've heard of Swedes abroad being evicted after having opened a can of that in their apartment. Even if the story was made up I bet it wasn't far from the truth.
09:01 March 7, 2012 by spongepaddy
@Toffee_apple: You do realise that blood pudding is not just available in Sweden, right? You haven't lived all these years believing that? Blood pudding is very popular in Ireland/England where it's called black pudding. And why "nasty"? Just because you don't like it? I think it's fine.
Today's headlines
Sponsored Article
Beautiful pearls of southeast Sweden
The town of Västervik.

Beautiful pearls of southeast Sweden

Ask a Swede, and they are likely to say that their favourite holiday spot is in the southeast of Sweden. Eastern Småland and Öland offer a smörgåsbord of all the things dearest to the Swedes - from the beloved children's book author Astrid Lindgren to deep forests, long sandy beaches, perfect spots for that all-important 'fika', and a surprising amount of space, peace and quiet. READ () »

Weekend weather to bring summer warmth
Swedes enjoy hot dogs and cherry blossoms in Stockholm's Kungsträdgården. Photo: Jessica Gow/TT

Weekend weather to bring summer warmth

The sun is set to stick around and temperatures could climb into the twenties over the weekend, Swedish meteorologists said on Wednesday READ () »

Swedes open coffin of 850-year-old king
Erik the Holy's skull and the crown, believed to be Sweden's oldest. Photo: Bertil Enevåg Ericson/TT

Swedes open coffin of 850-year-old king

Swedish historians spent Wednesday morning readying for a high-profile exhumation. King Erik the Holy died 854 years ago, but scientists just unveiled his skull at Uppsala Cathedral. READ () »

'Day-care rapist' admits molesting eight kids

'Day-care rapist' admits molesting eight kids

A 21-year-old man confessed on Wednesday to sex crimes against eight children at a day care where he was working as an intern. READ () »

Swedish cops nab man for having big muscles
An unrelated bodybuilder. File photo: Ann Törnkvist

Swedish cops nab man for having big muscles

Police in Sweden's south who hauled a muscular man in for steroid testing have had their knuckles rapped, after it was ruled that big biceps cannot be grounds for narcotics suspicions. READ () »

Swedish girls report more eating problems
Teen girls. File photo: Chloe Chaplin/Flickr

Swedish girls report more eating problems

A youth wellbeing report from Save the Children found that more teenage girls than in previous surveys reported having an eating disorder. READ () »

'Zlatan will be back for finals': PSG coach
Photo: AP

'Zlatan will be back for finals': PSG coach

Paris Saint-Germain coach Laurent Blanc said on Tuesday that he believed Swedish goal machine Zlatan Ibrahimovic will play again before the end of the season. READ () »

Sponsored Article
India flexes its food, film, and finance muscles
India Gate in New Delhi lit up at dusk echoes the colours of the Swedish flag. File photo: Ann Törnkvist

India flexes its food, film, and finance muscles

India Unlimited, the ambitious programme to showcase the potential for further ties between India and Sweden, on Thursday enters a week for foodies and film buffs, while Scania leads the charge for business seminars during "India+Sweden Week" from April 22nd-28th. READ () »

Swede fined for flashing birdwatcher from tower

Swede fined for flashing birdwatcher from tower

A Swedish man was fined on Tuesday after subjecting a birdwatching woman to an explicit sight she had not expected. READ () »

Two-year average wait for rental homes in Sweden
New-build balconies in suburban Stockholm. File: Daniel Mott/Flickr

Two-year average wait for rental homes in Sweden

Anyone hoping for a one-room apartment in Sweden will have to wait an average of 2.5 years, but the wait is far worse in Stockholm, new statistics showed on Tuesday. READ () »

RECEIVE OUR NEWSLETTER AND ALERTS
Features
Sponsored: Eastern Sweden offers Öland beaches and much more
Gallery
Swedish underwear shop puts staff in front of the camera
Gallery
IN PICTURES: The Local's Property of the Week - Täby
Sponsored: India+Sweden Week - India Unlimited
Features
Sponsored: India+Sweden Week - A film, food, and finance feast
National
University applications rocket to record high
finest.se
Gallery
People-watching April 18-20
TT
Society
Kids in Victorian garb mark Swedish Easter
Shutterstock
National
Swedish MP ordered chemtrail probe
Society
Swedish supermarket Ica pulls contested Easter commercial off air
Kungahuset
Society
Swedish royals set baptism date for princess
finest.se
Gallery
People-watching April 16
Politics
Who's the prime minister's heir?
Advertisement:
Alfie Atkins
Society
Are children's books the key to families integrating in Sweden?
National
'Sweden Dem protests cater to party's martyr image'
National
'Swedish research grants were fantastic, but now it's like Australia'
Society
Only in Sweden: The ten problems you'd never encounter elsewhere
National
Swedes stopped to take my picture, but didn't look me in the eyes
Business & Money
A swipe of the hand replaced cash and cards in Lund
YouTube
Features
Video: Oliver Gee finds out how to embrace The Swedish Hug
TT
National
Abba duo hints at reunion
Private
National
Flash mobs hug it out across Sweden
Finest.se
Gallery
People-watching April 11-13
TT
Politics
Swedes to give six-hour workday a go
Stockholm School of Economics
Sponsored Article
Why a bachelor's degree is no longer enough
Latest news from The Local in Switzerland

More news from Switzerland at thelocal.ch

Latest news from The Local in Germany

More news from Germany at thelocal.de

Latest news from The Local in Spain

More news from Spain at thelocal.es

Latest news from The Local in France

More news from France at thelocal.fr

Latest news from The Local in Italy

More news from Italy at thelocal.it

Latest news from The Local in Norway

More news from Norway at thelocal.no

Blog Update: The Diplomatic Dispatch

28 October 15:16

The Green Growth Group Summit »

"Today on the 28 October in Brussels, a large group of key EU Ministers and business people, including UK Secretary of State for Energy and Climate Change Edward Davey, and Swedish Environment Minister Lena Ek, will meet to discuss green growth. They all have a stake in resolving a challenge which, although it is crucial..." READ »

728
jobs available
Swedish Down Town Consulting & Productions
Swedish Down Town Consulting & Productions is an innovative business company which provides valuable assistance with the Swedish Authorities, Swedish language practice and general communications. Call 073-100 47 81 or visit:
www.swedishdowntown.com