• Sweden's news in English
 
Coca-cola joins forces with Swedish Spotify

Coca-cola joins forces with Swedish Spotify

Published: 19 Apr 2012 07:27 GMT+02:00

The companies announced they will combine Coca-Cola Company's reach and brand appeal with Spotify's online music platform.

"This is not an advertising deal," said Coca-Cola head of global sports and entertainment marketing Emmanuel Seuge during a press event in New York City.

"The way we engage with our consumers has to go way beyond the logo."

Spotify will provide the technology to power Coca-Cola Music offerings and be integrated into the global beverage company's Facebook pages.

"Coca-Cola is the most recognized and respected brand in the world and we

are proud to be their music partner," said Spotify founder and chief executive

Daniel Ek.

"Spotify and Coca-Cola both believe that music, technology and creativity can connect people around the globe."

Coca-Cola boasted that using music to connect with young customers has been a big part of the company's 126-year history, dating back to branded sheet music in the late 19th Century and sponsoring on-air shows when radio ruled.

The partnership will include Coca-Cola software applications that tap into the Spotify platform. The first new "app" will be unveiled for the 2012 Olympics in London, according to Coca-Cola.

Spotify, which was launched in Ek's native Sweden in 2008, boasts a library of 15 million tracks and is adding about 20,000 a day.

The music streaming service is available in a dozen countries in Europe and launched in the United States in July.

Spotify touts having more than 10 million active users and 2.5 million paying subscribers.

Spotify offers three services: a free, ad-supported streaming service, an ad-free $4.99 a month plan for computer listening, and a $9.99 a month plan allowing subscribers to download as many songs as they want to a mobile phone.

AFP/The Local

target="_blank">twitter.com/thelocalsweden

Your comments about this article

06:23 April 20, 2012 by rabbemos
Spotify has a fairly solid reputation. Why would Spotify tarnish its image by partnering with Coca Cola? Coca Cola is a company notorious for horrible working conditions and shutting out farmers in India from fresh water sources...and in Ghana ensuring that the only source of fresh water for people in some areas is Dasani (coca cola's bottled water)? Considering that bottled water is up to 1000 times more expensive than fresh tap water Coca Cola's tactics are reprehensible.
Today's headlines
Romanian beggar lands bumper lottery win
Photo: TT

Romanian beggar lands bumper lottery win

A Romanian man who slept under a bridge in a Swedish city and lived by begging recently landed a 210,000 kronor ($27,000) lottery win after buying a ticket on impulse, saying he now wants to build himself a house. READ  

Agency: Dream in vain of a white Christmas
There is little chance of snow in Stockholm this Christmas. File photo: TT

Agency: Dream in vain of a white Christmas

Sweden's weather agency SMHI has warned those living in southern parts of the country to stop dreaming of a white Christmas or risk disappointment. READ  

Shots fired at Stockholm migrant camp: report
File photo: TT

Shots fired at Stockholm migrant camp: report

Stockholm police have launched an investigation after reports that shots were fired at an EU migrant camp in the south of the city on Saturday. READ  

Löfven launches Swedish 'American Dream'
Photo: TT

Löfven launches Swedish 'American Dream'

Swedish Prime Minister Stefan Löfven used his Christmas speech on Saturday to launch his idea of the "Swedish Promise", an equivalent to the more familiar "American Dream". READ  

Hoho: Estelle records cute Christmas message
Princess Estelle pictured in her 2014 Christmas jumper. Photo: Kate Gabor/royalcourt.se

Hoho: Estelle records cute Christmas message

Video: Sweden's little Princess Estelle has got into the spirit of Christmas by recording a special message together with her parents. READ  

Swedes over-estimate English abilities: expert
BP chairman Carl-Henric Svanberg suffers a linguistic let-down at The White House in 2010. File photo: TT

Swedes over-estimate English abilities: expert

Swedes are generally confident in their own English abilities, a new survey has shown, although one expert has questioned whether this belief is misplaced. READ  

Sweden seeks ban on foreign booze advertising
File photo: Shutterstock.

Sweden seeks ban on foreign booze advertising

Two powerful Swedish lobby groups have turned to the European Commission to try and get a complete ban on alcohol advertising on television, after it emerged some channels were dodging the ban by being registered abroad. READ  

Minecraft creator beats Beyonce in mansion bid
Markus Persson created hit game Minecraft. Photo: TT

Minecraft creator beats Beyonce in mansion bid

UPDATED: Swedish billionaire Markus Persson is reported to have outbid the likes of Jay-Z and Beyonce with his half billion kronor offer ($70 million) for a 2,000-square-metre Beverly Hills mansion. READ  

Accelerated for Ice Music
Ice Music taps Texas troubadour for new tunes
A scene from a 2014 Ice Music concert in Luleå. Photo: Graeme Richardson/Swedish Lapland

Ice Music taps Texas troubadour for new tunes

The world's "coolest concert" is set for a Texas twist in 2015 when Luleå's innovative Ice Music welcomes American musical talent from Austin, home of the South By Southwest (SXSW) music festival. READ  

Second baby on the way for Princess Madeleine
Princess Madeleine at the previous Nobel banquet. Photo: TT

Second baby on the way for Princess Madeleine

UPDATED: Sweden's Royal Court has announced that Princess Madeleine is pregnant with the second child of her financier husband Chris O'Neill. READ  

RECEIVE OUR NEWSLETTER AND ALERTS
Lifestyle
What's On in Sweden: December 18th to 25th
National
'Unprecedented' Russian activity: Armed Forces
Society
Interview: The Local chats with Melinda Gates
Society
VIDEO: Stockholmers try out some Swedish tongue twisters
Society
Eight things to do when it gets dark in Umeå
Blog updates

19 December

-t or no -t? (The Swedish Teacher) »

"Hej! There are many things in the Swedish language that can give you a grey hair or two,..." READ »

 

19 December

Editor’s Blog, December 19th (The Local Sweden) »

"Hello readers, Father Time has taken another week from us, but never fear – good old Father..." READ »

 
 
 
National
Inside Sweden's first 'light therapy' school
Finest.se
Gallery
People-watching: December 17th
Estelle through the years
Gallery
Princess Estelle through the years
Society
Why are there so many 100-year-olds in one Swedish town?
Society
Is it time to better celebrate Sweden's diverse identity?
Gallery
Property of the week: Huddinge
National
Why has The Local got a new logo?
National
CATCH UP: Russian plane in Baltic near-miss drama
Lifestyle
How my compass drew me to Sweden
National
The man whose memory you need to remember
Gallery
People-watching: December 13th - 14th
Sponsored Article
How to get your own office anywhere in the world
Politics
'Our party will stand alone': Stefan Löfven
Society
The Local chats to Ruben Östlund, director of Golden Globe nominated Force Majeure
Lifestyle
Ten things to know before a Swedish party
Lifestyle
What's On in Sweden: December 12th to 19th
Gallery
IN PICTURES: The 2014 Nobel Banquet
National
The Local's guide to the Nobel Prizes 2014
Education
Introducing... Education in Stockholm
Society
The Swedish Christmas market with a twist
Lifestyle
Why do so many Swedes have tattoos?
Society
Get 20% off Swedish Christmas decorations
National
Dewani family: We only heard half the story
Business & Money
Business in Stockholm: 'efficiency is money'
Gallery
Property of the week: Östermalm
National
Meet the Swedes hosting festive feasts for 'lonely' guests
Gallery
TIMELINE: Swedish honeymoon killing murder trial
Gallery
People-watching: December 7th
Gallery
IN PICTURES: What's it like to fly planes in Sweden?
National
Submarine hunters 'robbed' of reward cash
National
The Local's Countdown to Christmas
National
'Dangerous' USB charger recalled in Sweden
Gallery
IN PICTURES: Sweden's King and Queen wrap up France tour
National
Analysis: Should Snowden get asylum in Sweden?
National
Swedish schoolboy in female saint role row
Gallery
IN PICTURES: Sweden's political crisis unfolds
Gallery
People-watching: December 3rd
National
What happened to Sweden's ice bucket cash?
Lifestyle
Top Swedish songs of the month
Sponsored Article
SIS: the thinking behind globalised learning
Sponsored Article
Introducing... Family life in Stockholm
Latest news from The Local in Austria

More news from Austria at thelocal.at

Latest news from The Local in Switzerland

More news from Switzerland at thelocal.ch

Latest news from The Local in Germany

More news from Germany at thelocal.de

Latest news from The Local in Denmark

More news from Denmark at thelocal.dk

Latest news from The Local in Spain

More news from Spain at thelocal.es

Latest news from The Local in France

More news from France at thelocal.fr

Latest news from The Local in Italy

More news from Italy at thelocal.it

Latest news from The Local in Norway

More news from Norway at thelocal.no

820
jobs available
PSD Media
PSD Media is marketing company that offers innovative solutions for online retailers. We provide modern solutions that help increase traffic and raise conversion. Visit our site at:
psdmedia.se
The Local Spain is hiring!
The Local is seeking a new editor for our site in Spain to join our growing team of internationally-minded, driven, ambitious and clued-up journalists.
Details and how to apply
Counselling and Psychotherapy in English
Sometimes living in another culture can cause stress, confusion and feelings of sadness and loneliness. Talking to a professional psychotherapist/counsellor might help you. I am a UKCP Reg. psychotherapist. My practice is in Södermalm, Stockholm.
Contact me to discuss your options