• Sweden edition
 
Sweden to spend millions on tourist destinations
Stockholm archipelago; one of the five pilot destinations in the scheme.

Sweden to spend millions on tourist destinations

Published: 05 Jun 2012 09:57 GMT+02:00
Updated: 05 Jun 2012 09:57 GMT+02:00

Five Swedish locations will share over 60 million kronor ($8.4 million) to be turned into well rounded tourist destinations in a government effort to boost the Swedish tourist industry.

“The tourist industry is complex. Measures need to be taken develop new and existing destinations for tourists from near and far, as well as establishing a close cooperation between private and public actors, “ wrote minister for enterprise Annie Lööf and the secretary general of the Swedish Agency for Economic and Regional Growth (Tillväxtverket), Christina Lugnet in an opinion piece in newspaper Dagens Industri (DI).

40 Swedish locations competed to take part in the scheme, before ultimately five were chosen; namely Bohuslän County, Kiruna in the very north, Vimmerby in Småland, the ski resort Åre in central Sweden and the Stockholm archipelago.

The destinations will share a total of 60 million kronor allocated by the government for this purpose.

A visit to any of these four locations, pilot destinations in the scheme, will be turned into a “top notch overall experience” over a period of five years, according to Lööf and Lugnet.

“The five chosen destinations all have the potential to grow on an international market, while at the same time being very different from each other. They are located in various parts of the country and differ in size,” wrote Lööf and Lugnet.

16.7 million foreign tourists visited Sweden in 2011 and the goal of the tourist industry is to reach a turnover of 500 billion kronor and employ some 300,000 people; twice as many as today, by 2020.

The Local/rm

twitter.com/thelocalsweden

The Local (news@thelocal.se)

Don't miss...X
Left Right

Your comments about this article

10:25 June 5, 2012 by Twiceshy
Some of these tourist destination are privately managed, no?

So why are they getting free money from the government, or am I missing something?
10:37 June 5, 2012 by Cephalectomy
if swedes dont get less rude, and more polite and helpful to foreigners this will not help
11:23 June 5, 2012 by SimonDMontfort
I reckon the biggest stumbling block to increasing foreign tourism to Sweden (at the moment) is the high value of the kronor.
12:24 June 5, 2012 by eurobloke
@SimonDMonfort has partly hit the nail on its head. With the kronor being so strong currently around 10:50 kr to GBP 1, rather then ~14:- to the GBP. It has made the country rather pricey. Think along the lines of it costs £10,50 rather then £7,50 to go a see the Vasa ship in Djurgården, or the dagens rätt in the local café being £15,- rather the £9,50.
12:45 June 5, 2012 by StockholmSam
Sorry, but 60 000 000 kronor split five ways works out to 12 000 000 kronor ($1.68 million) which will not help much. It is a pittance investment. That much money MIGHT buy a house in my neighborhood. I do not see it helping much especially since tourist locations are usually expensive areas.
13:56 June 5, 2012 by rtharper
Must be a nice neighbourhood =p The money isn't necessarily to fund an entire project, but perhaps to contribute to one. As someone said, some of these are privately managed. I doubt the government is just going to buy them a new facility...
13:56 June 5, 2012 by libertarianism
Re 5, Does the commi bus tour your hood?
15:45 June 5, 2012 by Mb 65
The high value of the Krona and overly priced food are what puts tourists off.
15:51 June 5, 2012 by StockholmSam
The Commi bus tours my garage. And they are in awe of it. :-P

But seriously, if we divide the 12 000 000 kronor further among six projects in a given tourist location, that would be 2 000 000 kronor per initiative. I suppose that $280 000 is a nice enough investment in a viking hubcap museum after all.
16:09 June 5, 2012 by Svensksmith
Maybe they can put in a few toliets.
20:34 June 5, 2012 by johan rebel
60m kr is a drop in the ocean.

Sweden will never be a top tourist destination, the climate is not in its favor, and it lacks strong drawcards. Most people don't even know that Sweden and Switzerland are different countries.

The very first thing Sweden should do to increase its appeal is to understand that the tourist season does not coincide with the local school summer vacation. If you visit in May, you had better not stray to far from Stockholm.
02:47 June 6, 2012 by halvnilsson
Could the Swedish government lower the effing cost of visiting Sweden? You have to either be a grungy backpacker sleeping (and getting raped) on park benches or a member of the 1% to go.
10:48 June 6, 2012 by uunbeliever
Vimmerby? Are you serious? Just what it needs, another tourist location "fun park" with another author theme. Strindberg fun land anyone? Ha ha ha
17:49 June 6, 2012 by Tarc the Mexan
Actually, a Strindberg themed amusement park would be awesome. Or maybe a Lars Norén one.
17:44 June 9, 2012 by Liziwiz
They want tourists ? Clean up the lakes and get the fish farms out! The lakes of Dalsland and Varmland are polluted by fish farms, owned by a Finnish company, who employ a handful of people, export all the fish and pay no taxes in Sweden. Are the authorities interested ? No they are not. Check out the surface oil, the awful smell, the lakeside shanty towns, the lake bed meters deep in fish faeces and uneaten fish feed pellets and see if you want to come for a holiday on the Dalsland Canal System. Once the lake system has been destroyed Sweden can apply for an EU grant to clean them up and get an Eco 'brownie point'- Shame on you Sweden!
08:04 June 11, 2012 by cablues
Sweden would do well to target the millions of American descendants of Swedish emigrants who would like to visit Sweden and their ancestral roots. I think the Swedish tourism board could spend the money to develop history centers like the Svenska Emigrantinstitutet in Växjö in other places in Sweden like Vimmerby. I know a lot of Americans who would like to visit their ancestral homelands but all they know how to do is book travel to Stockholm.
19:00 June 11, 2012 by Tarc the Mexan
Yeah have the fat Americans visit the Lars Norén theme park.
Today's headlines
Three rescued after cruise ship sinks boat
Rickard Rundgren Björk of the coastguard services speaks to the media after the rescue operation on April 19th 2014. Photo: Maja Suslin /TT

Three rescued after cruise ship sinks boat

Three Saturday morning sailors had a lucky escape after their small boat collided and sank after it crashed into a cruise ship whilst sailing in the Stockholm archipelago. READ () »

Missing Swede found alive and well in UK
Sofie Marie Jansson. Photo: Metropolitan Police

Missing Swede found alive and well in UK

British police have found the missing Swedish girl Sofie Jansson in London, exactly a week after she was last seen, with authorities saying she is doing well. READ () »

Social Democrats make tax pledge to elderly

Social Democrats make tax pledge to elderly

Sweden's opposition party have stepped up its efforts to secure the pensioner vote by pledging to lower taxes for the elderly and make higher earners pay more. READ () »

Malmö Nazi attack victim on the mend
Showan Shattak pictured in Malmö before his attack. Photo: Facebook

Malmö Nazi attack victim on the mend

The 25-year-old man, whose stabbing by neo-Nazis sparked mass demonstrations across Sweden, has made a strong recovery in hospital and took to social media to thank supporters for campaigning against fascism. READ () »

Police seeking missing Swede in London

British police have issued a plea for tips in the search to find Swedish national Sofie Marie Jansson who hasn't been seen for almost a week. READ () »

University applications rocket to record high

University applications rocket to record high

Swedish universities continue to draw vast amounts of applicants with the number of prospective students seeking a third level education increasing for the seventh year in a row. READ () »

Man jailed in US over Lars Vilks murder plot
Swedish artist Lars Vilks pictured in New York in 2012. Photo: Linus Sundahl-Djerf/TT

Man jailed in US over Lars Vilks murder plot

American authorities have sentenced a 20-year-old accomplice of 'Jihad Jane' to five years in prison for an attempted terror plot to kill Swedish artist Lars Vilks, after getting involved with the murder plans when he was a teenager. READ () »

Sweden scraps 'new start zones' after EU input
Integration Minister Erik Ullenhag visits a school in Tensta, one of the neighbourhoods mentioned when he and his colleagues first floated the new start zone proposal. File: TT

Sweden scraps 'new start zones' after EU input

Sweden has abandoned a plan to ease taxes for small companies in blighted areas after the European Commission challenged its legality. READ () »

'Easter eggs an invitation to spread germs'
A typical Swedish Easter egg. Photo: Jessica Gow/TT

'Easter eggs an invitation to spread germs'

A Swedish microbiologist has warned that traditional Swedish Easter eggs laden with candy are an open invitation to the spread of bacteria and viruses. "Is this really a good idea?" he asked. READ () »

Jammed truck snarls Stockholm rush hour
Photo: Anders Wiklund/TT

Jammed truck snarls Stockholm rush hour

PICTURES: A truck got wedged inside a tunnel in central Stockholm on Thursday, with authorities concerned the accident may have damaged cables in the tunnel's ceiling. READ () »

RECEIVE OUR NEWSLETTER AND ALERTS
Society
Swedish supermarket Ica pulls contested Easter commercial off air
Kungahuset
Society
Swedish royals set baptism date for princess
finest.se
Gallery
People-watching April 16
Politics
Who's the prime minister's heir?
Alfie Atkins
Society
Are children's books the key to families integrating in Sweden?
National
'Sweden Dem protests cater to party's martyr image'
National
'Swedish research grants were fantastic, but now it's like Australia'
Society
Only in Sweden: The ten problems you'd never encounter elsewhere
National
Swedes stopped to take my picture, but didn't look me in the eyes
Business & Money
A swipe of the hand replaced cash and cards in Lund
YouTube
Features
Video: Oliver Gee finds out how to embrace The Swedish Hug
TT
National
Abba duo hints at reunion
Advertisement:
Private
National
Flash mobs hug it out across Sweden
Finest.se
Gallery
People-watching April 11-13
TT
Politics
Swedes to give six-hour workday a go
TT
Society
Aussie choir member wows Abba in Sweden
YouTube
Society
Stockholm magic a surprise YouTube hit
Fastighetsbyrån
Society
Gallery: The Local's Property of the Week
Private
Society
Swedes find 200-year-old gravestone in living room
Stockholm School of Economics
Sponsored Article
Why a bachelor's degree is no longer enough
Deepti Vashisht
Features
Deepti Vashisht dissects the magic of Sweden's personal ID number
Shutterstock
Society
Ten signs you've been in Sweden too long
Society
Jimi Fritze heard every word when doctors discussed taking his organs
Society
A Swedish farmer explains why the new bestiality ban is 'pointless'
ESL
Sponsored Article
Learning Swedish the easy way
Latest news from The Local in Switzerland

More news from Switzerland at thelocal.ch

Latest news from The Local in Germany

More news from Germany at thelocal.de

Latest news from The Local in Spain

More news from Spain at thelocal.es

Latest news from The Local in France

More news from France at thelocal.fr

Latest news from The Local in Italy

More news from Italy at thelocal.it

Latest news from The Local in Norway

More news from Norway at thelocal.no

Blog Update: The Diplomatic Dispatch

28 October 15:16

The Green Growth Group Summit »

"Today on the 28 October in Brussels, a large group of key EU Ministers and business people, including UK Secretary of State for Energy and Climate Change Edward Davey, and Swedish Environment Minister Lena Ek, will meet to discuss green growth. They all have a stake in resolving a challenge which, although it is crucial..." READ »

751
jobs available
Swedish Down Town Consulting & Productions
Swedish Down Town Consulting & Productions is an innovative business company which provides valuable assistance with the Swedish Authorities, Swedish language practice and general communications. Call 073-100 47 81 or visit:
www.swedishdowntown.com