• Sweden's news in English
 

Blogger victim strikes back over gym ad attack

Published: 10 Nov 2012 11:06 GMT+01:00

She explained her decision to respond to the vitriolic post by television presenter Katrin Zytomierska on the nightlife website Finest.se as a move to protect her daughters.

"It is my responsibility to see to it that they can handle adult women who have developed internet bullying to an art form just to pull in a little money and get a few minutes in the limelight," Josephine wrote in the Resumé daily.

Zytomierska is one of Sweden's most high profile bloggers and her criticism of the advert by gym chain SATS, and the appearance of its subject, prompted a heated debate in the Swedish media last week.

In her post, Zytomierska questioned why it is "okay for women to be plump in Sweden", calling the SATS campaign "disgusting feminist propaganda".

"I look at the SATS advert and am completely flabbergasted," she wrote.

"Josephine thinks it is appropriate to stand completely without make up with lank hair and clearly sweaty clothes in an advertising poster for SATS and thereby shows that she is happy the way she is."

The blogger argued that in other cities she has visited "the women are thin and that is something positive", while recognising that being "too thin" and "starving oneself" is negative.

She furthermore questioned overweight women who diet to lose 30 kilogrammes and then stop when they weigh 70 "just because they look like a person and not like a beast".

The blog post has received over 2,000 comments to date, prompted a response from the SATS CEO, and generated extensive debate in media and social media circles.

SATS pointed that the whole purpose of the advert was to underline that the company welcomes everyone, of all shapes and sizes, into its premises.

"Katrin's blog post is regrettable. It was not just a personal attack on one of our members, it also, in our opinion, disseminated unhealthy ideals," SATS CEO Farhad Jabbari said in a statement.

After several high profile sponsors withdrew their cooperation with Finest.se, Zytomierska returned to the subject on her blog to defend herself.

"The debate over my statement is simplistic and stupid. One should have the right to comment on people's bodies and health in the same way as you have the right to slam people's clothes and appearance," she wrote.

"One should have the right to call a fatso a fatso, if she is a fatso."

The Local/pvs

Follow The Local on Twitter

The Local (news@thelocal.se)

Your comments about this article

11:57 November 10, 2012 by Mxzf
But...

It *is* totally ok to have a little fat. Also, 99% of all makeup is, in my opinion, making things worse - but anyway, it's even more than ok if someone doesn't want to wear a mask.

I see Zytomeirska already combat weight problems of her own - is she realizing it was all in vain? (https://www.google.com/search?q=zytomierska+lhcf )
12:54 November 10, 2012 by JulieLou40
Who the hell does Katrin Zytomierska think she is? Is she forgetting that she was once also fat? How is it ok for her to get stuck into others who, like her, are only human? Damned cheek of the woman!!!

What makes me even more annoyed is that I just bought the silly cow's book. If I had read about this disgusting attack beforehand, I would not have bought it.

What a bitch.
13:44 November 10, 2012 by Puffin
Zytomierska obviously has body image and mental health issues surrounding weight as she has previously said the thin people are intellectually superior and better workers and struggled being "fat" when pregnant and attempted to diet. She also makes her money from selling diet products

Can't understand why she gets so much media attention
14:00 November 10, 2012 by Migga
It should be allowed to call whatever you want anything. If you want to call someone a fatso then so be it. But to marginalize a person to just their weight or fat is narrow-minded. Just like identifying a person only based on their skincolor, no matter if they are black, white, brown or yellow.

So if you have the right to marginalize an entire persons identity to just one word then be prepared that the same thing can be said about yourself, e.g. narrow-minded. If I were to take a page from her book I`d say that Katrin Zytomierska is narrowminded. Now when she is faced with the same medicin she gets upset and defensive. Pathetic.

She does have a point that one should strive to be healthy but the way she goes about it is wrong. The means doesn`t justify the end.
16:00 November 10, 2012 by nooonotthebees
Puffin - My thoughts exactly.

The media itself thrives on making women feel inferior, so I'm not surprised she gets attention.
18:36 November 10, 2012 by Radical1
and the pressure to look good continues....
19:04 November 10, 2012 by dizzy09
"One should have the right to call a fatso a fatso, if she is a fatso.".seriously, this lady doesn´t know when to shut up.
20:21 November 10, 2012 by Spuds MacKenzie
I actually think the blonde in the gym ad is much better looking than Zytomierska!
22:34 November 10, 2012 by pappabear
The most unattractive thing here is her, Zytomierska's sneering at other people. What an ugly person.
02:37 November 11, 2012 by rolfkrohna
Go for it. Go Go Go. Anyway, healthy debate. A paper downunder did a survey last year, a survey what was the most attractive woman. They manipulated the same photo so in one end she was very skinny model type, in the other plump and a bit fat, then another series with a chalk white woman in one and a dark one in the other. Guess. The ideal woman should be a bit well rounded and a little dark skinned. This would never have worked in the PC Sweden.
20:08 November 11, 2012 by dizzymoe33
You can be a larger person and still be healthy. We are all not born rail thin with no curves. It is sad that all societies deem an anorexic looking woman as to be attractive. Only 1% of the population is born that way naturally, the other 99% are born in different sizes. There are also other things to take into consideration when seeing someone who is overweight like health issues that limit ones ability to exercise properly. The old saying goes "Don't judge a book by its cover, you never know what is inside".
Today's headlines
The Local investigates
'It was a long journey and some friends died'
Princess and Lloyd Justus from Nigeria are seeking asylum along with their baby daughter. Photo: The Local

'It was a long journey and some friends died'

A week after the Swedish Migration Board announced it was tripling the maximum number of residents allowed at asylum centres, The Local brings you a special report from inside Märsta, the country's busiest asylum application centre just outside Stockholm, where hundreds of refugees spend their first nights in Sweden each week. READ  

UN council seat focus of Löfven’s US trip
Photo: AFP

UN council seat focus of Löfven’s US trip

Sweden’s candidacy for a seat on the UN Security Council will dominate Stefan Löfven’s trip to New York and Washington, DC. While in the US, he will also meet Vice-President Joe Biden. READ  

New trial to start over 8-year-old’s death
Photo: TT

New trial to start over 8-year-old’s death

An appeal gets underway on Monday in the case of 8-year-old Yara Alnajjar, a girl from Gaza who was beaten to death in Sweden last year. A female guardian was charged with murder while the girl’s uncle received a lesser sentence. READ  

Pub shooters wore skull masks and police vests
Photo: TT

Pub shooters wore skull masks and police vests

The two men who opened fire at a Gothenburg pub on March 18 were wearing skull masks and police vests, surveillance cameras footage reveals. Two people were killed and eight injured in the incident. READ  

PM brings up death penalty on China trip
Photo: TT

PM brings up death penalty on China trip

Swedish Prime Minister Stefan Löfven broached sensitive subjects such as the death penalty and human right in a Saturday meeting with China’s President Xi Jinping. READ  

Saudi ambassador to return to Stockholm
Photo: TT

Saudi ambassador to return to Stockholm

Saudi Arabia’s ambassador to Sweden will soon return to Stockholm after a diplomatic spat, Swedish officials said Saturday. But an envoy sent to Riyadh stopped short of offering the Saudis an apology. READ  

Swedish MPs meet Snowden in Moscow
Photo: TT/Right Livelihood Award Foundation

Swedish MPs meet Snowden in Moscow

Three Swedish parliamentarians met with fugitive US intelligence agent Edward Snowden at a secret location in Moscow on Friday to discuss mass surveillance. READ  

Spring budget
Petrol to cost more as Greens get their way
Social Democrat Finance Minister Magdalena Andersson and her Green Party deputy Per Bolund at a press conference on Friday. Photo: Henrik Montgomery/TT.

Petrol to cost more as Greens get their way

Sweden's left-wing government proposed a hike in petrol taxes on Friday, citing the drop in oil prices and pressure put on it by its coalition partner the Greens. READ  

Swedish Nobel laureate Tranströmer dies aged  83
Swedish poet Tomas Tranströmer. Photo: Fredrik Sandberg/SCANPIX

Swedish Nobel laureate Tranströmer dies aged 83

UPDATED: Swedish poet and winner of the Nobel Prize in Literature Tomas Tranströmer has passed away at the age of 83, his publishers confirmed on Friday. READ  

Sweden Democrat head: 'I'm on antidepressants'
Sweden Democrat leader Jimmie Åkesson before his sick leave. Photo: Sören Andersson/TT

Sweden Democrat head: 'I'm on antidepressants'

Jimmie Åkesson, who is poised to return as leader of Sweden's nationalist party in April after months of sick leave, has revealed he is taking antidepressants for exhaustion and sleeping difficulties in an interview set to air late on Friday. READ  

RECEIVE OUR NEWSLETTER AND ALERTS
Society
How to never miss your favourite weekly features on The Local
Gallery
People-watching: March 25th
Sponsored Article
Why Stockholm is the 'Boston of Europe'
National
Which words are changing in Sweden's latest dictionary?
Sponsored Article
'Sweden must embrace openness and diversity'
Blog updates

27 March

Celebrating Three Great English Exports In 2015 (The Diplomatic Dispatch) »

"Deputy Head of Mission Aidan Liddle joins us for another guest blog today. In 2015, England..." READ »

 

27 March

Editor’s blog, March 27th (The Local Sweden) »

"Hi readers, Europe remains in shock following the Germanwings plane crash in the Alps that killed 150..." READ »

 
 
 
National
Is this house 'un-Swedish'?
National
Sweden pays tribute to victims of Germanwings Alps crash
National
Neo-Nazi activity rising in Sweden
National
How to make Swedish Waffles
Gallery
Property of the week: Torslanda - Hjuvik
National
Stray dog Arthur moves in with Swedish owners
Sponsored Article
Ten tips for succeeding as a start-up in Sweden
National
Sweden triples maximum limit at asylum centres
Gallery
People-watching: March 21st
National
Why elderly Swedes are among the world's happiest people
National
TIMELINE: Gothenburg shootings
National
Can Sweden's feminist party score success in neighbouring Norway?
National
Why Brits can't get enough of Sweden
Gallery
IN PICTURES: Sweden's solar eclipse
National
What's on in Sweden this week
Royal wedding countdown begins
National
Viking ring reveals Islamic ties
National
TIMELINE: Julian Assange sex allegations in Sweden
Gallery
People-watching: March 18th
National
One in three Russian diplomats are spies, says Sweden's Security Service
National
Hitchcock opera set to hit Gothenburg stage
Gallery
IN PICTURES: Northern Lights on show across Sweden
Technology
Why Swedish pop star Robyn is pushing for more girls in tech
Gallery
Property of the week: Umeå
National
Introducing Sweden's Eurovision 2015 entry Måns Zelmerlöw
Gallery
People-watching: March 13th - 15th
National
Why have Swedish prosecutors made a U-turn in Julian Assange case?
Sponsored Article
How Sweden and India can work together
Politics
Who's the new young leader of the Christian Democrats?
Travel
Why are Swedes so obsessed with Mallorca?
Gallery
Princess Estelle celebrates her mother's name day in Stockholm
National
What's on in Sweden this week
National
Obama's anti-Semitism team heads to Stockholm and Malmö
Gallery
People-watching: March 11th
Technology
How a Swedish app is teaching children to empathize
Swedish grandparents put on disguises to snatch baby
National
Why Sweden may not be as gender equal as you think
Politics
Why does Russia blame Sweden for the crisis in Ukraine?
Gallery
Property of the week: Smögen
National
Listen to the English remix of a Swedish 'genitals' song gone viral
Technology
'Swedish women are strong and ambitious'
National
Why are 11 Roma people suing the Swedish state?
Sponsored Article
Expert US tax preparation for Americans in Sweden
Sponsored Article
Stockholm job fair helps immigrant entrepreneurs
Latest news from The Local in Austria

More news from Austria at thelocal.at

Latest news from The Local in Switzerland

More news from Switzerland at thelocal.ch

Latest news from The Local in Germany

More news from Germany at thelocal.de

Latest news from The Local in Denmark

More news from Denmark at thelocal.dk

Latest news from The Local in Spain

More news from Spain at thelocal.es

Latest news from The Local in France

More news from France at thelocal.fr

Latest news from The Local in Italy

More news from Italy at thelocal.it

Latest news from The Local in Norway

More news from Norway at thelocal.no

3,437
jobs available
PSD Media
PSD Media is marketing company that offers innovative solutions for online retailers. We provide modern solutions that help increase traffic and raise conversion. Visit our site at:
psdmedia.se