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Blogger victim strikes back over gym ad attack

The Local · 10 Nov 2012, 11:06

Published: 10 Nov 2012 11:06 GMT+01:00

She explained her decision to respond to the vitriolic post by television presenter Katrin Zytomierska on the nightlife website Finest.se as a move to protect her daughters.

"It is my responsibility to see to it that they can handle adult women who have developed internet bullying to an art form just to pull in a little money and get a few minutes in the limelight," Josephine wrote in the Resumé daily.

Zytomierska is one of Sweden's most high profile bloggers and her criticism of the advert by gym chain SATS, and the appearance of its subject, prompted a heated debate in the Swedish media last week.

In her post, Zytomierska questioned why it is "okay for women to be plump in Sweden", calling the SATS campaign "disgusting feminist propaganda".

"I look at the SATS advert and am completely flabbergasted," she wrote.

"Josephine thinks it is appropriate to stand completely without make up with lank hair and clearly sweaty clothes in an advertising poster for SATS and thereby shows that she is happy the way she is."

The blogger argued that in other cities she has visited "the women are thin and that is something positive", while recognising that being "too thin" and "starving oneself" is negative.

She furthermore questioned overweight women who diet to lose 30 kilogrammes and then stop when they weigh 70 "just because they look like a person and not like a beast".

The blog post has received over 2,000 comments to date, prompted a response from the SATS CEO, and generated extensive debate in media and social media circles.

SATS pointed that the whole purpose of the advert was to underline that the company welcomes everyone, of all shapes and sizes, into its premises.

"Katrin's blog post is regrettable. It was not just a personal attack on one of our members, it also, in our opinion, disseminated unhealthy ideals," SATS CEO Farhad Jabbari said in a statement.

After several high profile sponsors withdrew their cooperation with Finest.se, Zytomierska returned to the subject on her blog to defend herself.

"The debate over my statement is simplistic and stupid. One should have the right to comment on people's bodies and health in the same way as you have the right to slam people's clothes and appearance," she wrote.

"One should have the right to call a fatso a fatso, if she is a fatso."

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Your comments about this article

11:57 November 10, 2012 by Mxzf

It *is* totally ok to have a little fat. Also, 99% of all makeup is, in my opinion, making things worse - but anyway, it's even more than ok if someone doesn't want to wear a mask.

I see Zytomeirska already combat weight problems of her own - is she realizing it was all in vain? (https://www.google.com/search?q=zytomierska+lhcf )
12:54 November 10, 2012 by JulieLou40
Who the hell does Katrin Zytomierska think she is? Is she forgetting that she was once also fat? How is it ok for her to get stuck into others who, like her, are only human? Damned cheek of the woman!!!

What makes me even more annoyed is that I just bought the silly cow's book. If I had read about this disgusting attack beforehand, I would not have bought it.

What a bitch.
13:44 November 10, 2012 by Puffin
Zytomierska obviously has body image and mental health issues surrounding weight as she has previously said the thin people are intellectually superior and better workers and struggled being "fat" when pregnant and attempted to diet. She also makes her money from selling diet products

Can't understand why she gets so much media attention
14:00 November 10, 2012 by Migga
It should be allowed to call whatever you want anything. If you want to call someone a fatso then so be it. But to marginalize a person to just their weight or fat is narrow-minded. Just like identifying a person only based on their skincolor, no matter if they are black, white, brown or yellow.

So if you have the right to marginalize an entire persons identity to just one word then be prepared that the same thing can be said about yourself, e.g. narrow-minded. If I were to take a page from her book I`d say that Katrin Zytomierska is narrowminded. Now when she is faced with the same medicin she gets upset and defensive. Pathetic.

She does have a point that one should strive to be healthy but the way she goes about it is wrong. The means doesn`t justify the end.
16:00 November 10, 2012 by nooonotthebees
Puffin - My thoughts exactly.

The media itself thrives on making women feel inferior, so I'm not surprised she gets attention.
18:36 November 10, 2012 by Radical1
and the pressure to look good continues....
19:04 November 10, 2012 by dizzy09
"One should have the right to call a fatso a fatso, if she is a fatso.".seriously, this lady doesn´t know when to shut up.
20:21 November 10, 2012 by Spuds MacKenzie
I actually think the blonde in the gym ad is much better looking than Zytomierska!
22:34 November 10, 2012 by pappabear
The most unattractive thing here is her, Zytomierska's sneering at other people. What an ugly person.
02:37 November 11, 2012 by rolfkrohna
Go for it. Go Go Go. Anyway, healthy debate. A paper downunder did a survey last year, a survey what was the most attractive woman. They manipulated the same photo so in one end she was very skinny model type, in the other plump and a bit fat, then another series with a chalk white woman in one and a dark one in the other. Guess. The ideal woman should be a bit well rounded and a little dark skinned. This would never have worked in the PC Sweden.
20:08 November 11, 2012 by dizzymoe33
You can be a larger person and still be healthy. We are all not born rail thin with no curves. It is sad that all societies deem an anorexic looking woman as to be attractive. Only 1% of the population is born that way naturally, the other 99% are born in different sizes. There are also other things to take into consideration when seeing someone who is overweight like health issues that limit ones ability to exercise properly. The old saying goes "Don't judge a book by its cover, you never know what is inside".
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