• Sweden's news in English
 

Blogger victim strikes back over gym ad attack

Published: 10 Nov 2012 11:06 GMT+01:00

She explained her decision to respond to the vitriolic post by television presenter Katrin Zytomierska on the nightlife website Finest.se as a move to protect her daughters.

"It is my responsibility to see to it that they can handle adult women who have developed internet bullying to an art form just to pull in a little money and get a few minutes in the limelight," Josephine wrote in the Resumé daily.

Zytomierska is one of Sweden's most high profile bloggers and her criticism of the advert by gym chain SATS, and the appearance of its subject, prompted a heated debate in the Swedish media last week.

In her post, Zytomierska questioned why it is "okay for women to be plump in Sweden", calling the SATS campaign "disgusting feminist propaganda".

"I look at the SATS advert and am completely flabbergasted," she wrote.

"Josephine thinks it is appropriate to stand completely without make up with lank hair and clearly sweaty clothes in an advertising poster for SATS and thereby shows that she is happy the way she is."

The blogger argued that in other cities she has visited "the women are thin and that is something positive", while recognising that being "too thin" and "starving oneself" is negative.

She furthermore questioned overweight women who diet to lose 30 kilogrammes and then stop when they weigh 70 "just because they look like a person and not like a beast".

The blog post has received over 2,000 comments to date, prompted a response from the SATS CEO, and generated extensive debate in media and social media circles.

SATS pointed that the whole purpose of the advert was to underline that the company welcomes everyone, of all shapes and sizes, into its premises.

"Katrin's blog post is regrettable. It was not just a personal attack on one of our members, it also, in our opinion, disseminated unhealthy ideals," SATS CEO Farhad Jabbari said in a statement.

After several high profile sponsors withdrew their cooperation with Finest.se, Zytomierska returned to the subject on her blog to defend herself.

"The debate over my statement is simplistic and stupid. One should have the right to comment on people's bodies and health in the same way as you have the right to slam people's clothes and appearance," she wrote.

"One should have the right to call a fatso a fatso, if she is a fatso."

The Local/pvs

Follow The Local on Twitter

The Local (news@thelocal.se)

Your comments about this article

11:57 November 10, 2012 by Mxzf
But...

It *is* totally ok to have a little fat. Also, 99% of all makeup is, in my opinion, making things worse - but anyway, it's even more than ok if someone doesn't want to wear a mask.

I see Zytomeirska already combat weight problems of her own - is she realizing it was all in vain? (https://www.google.com/search?q=zytomierska+lhcf )
12:54 November 10, 2012 by JulieLou40
Who the hell does Katrin Zytomierska think she is? Is she forgetting that she was once also fat? How is it ok for her to get stuck into others who, like her, are only human? Damned cheek of the woman!!!

What makes me even more annoyed is that I just bought the silly cow's book. If I had read about this disgusting attack beforehand, I would not have bought it.

What a bitch.
13:44 November 10, 2012 by Puffin
Zytomierska obviously has body image and mental health issues surrounding weight as she has previously said the thin people are intellectually superior and better workers and struggled being "fat" when pregnant and attempted to diet. She also makes her money from selling diet products

Can't understand why she gets so much media attention
14:00 November 10, 2012 by Migga
It should be allowed to call whatever you want anything. If you want to call someone a fatso then so be it. But to marginalize a person to just their weight or fat is narrow-minded. Just like identifying a person only based on their skincolor, no matter if they are black, white, brown or yellow.

So if you have the right to marginalize an entire persons identity to just one word then be prepared that the same thing can be said about yourself, e.g. narrow-minded. If I were to take a page from her book I`d say that Katrin Zytomierska is narrowminded. Now when she is faced with the same medicin she gets upset and defensive. Pathetic.

She does have a point that one should strive to be healthy but the way she goes about it is wrong. The means doesn`t justify the end.
16:00 November 10, 2012 by nooonotthebees
Puffin - My thoughts exactly.

The media itself thrives on making women feel inferior, so I'm not surprised she gets attention.
18:36 November 10, 2012 by Radical1
and the pressure to look good continues....
19:04 November 10, 2012 by dizzy09
"One should have the right to call a fatso a fatso, if she is a fatso.".seriously, this lady doesn´t know when to shut up.
20:21 November 10, 2012 by Spuds MacKenzie
I actually think the blonde in the gym ad is much better looking than Zytomierska!
22:34 November 10, 2012 by pappabear
The most unattractive thing here is her, Zytomierska's sneering at other people. What an ugly person.
02:37 November 11, 2012 by rolfkrohna
Go for it. Go Go Go. Anyway, healthy debate. A paper downunder did a survey last year, a survey what was the most attractive woman. They manipulated the same photo so in one end she was very skinny model type, in the other plump and a bit fat, then another series with a chalk white woman in one and a dark one in the other. Guess. The ideal woman should be a bit well rounded and a little dark skinned. This would never have worked in the PC Sweden.
20:08 November 11, 2012 by dizzymoe33
You can be a larger person and still be healthy. We are all not born rail thin with no curves. It is sad that all societies deem an anorexic looking woman as to be attractive. Only 1% of the population is born that way naturally, the other 99% are born in different sizes. There are also other things to take into consideration when seeing someone who is overweight like health issues that limit ones ability to exercise properly. The old saying goes "Don't judge a book by its cover, you never know what is inside".
Today's headlines
Sweden enjoys tourism boom
Photo: Måns Fornander/imagebank.sweden.se

Sweden enjoys tourism boom

Tourism in Sweden is increasing rapidly with foreign tourists expected to spend a total of 115 billion kronor (13.3 billion) this year, according to an industry forecast. READ  

Swedish hostages freed in Syria
Sweden's Foreign Minister Margot Wallström. Photo: TT

Swedish hostages freed in Syria

Two Swedish men held hostage in Syria have been released with the help of Jordanian and Palestinian authorities, Sweden's foreign ministry said Saturday. READ  

Swedes risk double tax over pension change
The 'orange envelope' containing annual pension statements. Photo: TT

Swedes risk double tax over pension change

Many Swedes risk paying double tax on their savings following changes to private pensions rules, experts warn. READ  

Christian Democrats elect first female leader
Photo: TT

Christian Democrats elect first female leader

Sweden’s Christian Democrats on Saturday unanimously elected Ebba Busch Thor as the party’s leader, replacing Göran Hägglund. At 28, she’s the youngest person to ever lead a Swedish party in parliament. READ  

Municipal interpreters spoke wrong language
Most migrants from Romania speak Romanian, not Romany. Photo: TT

Municipal interpreters spoke wrong language

The municipality of Helsingborg hired interpreters to communicate with migrants from Romania. Problem was, the interpreters spoke a language the Romanians didn’t know at all. READ  

Swede wins world boxing title
Badou, left, connects with Anthony Dirrell during the fight in Chicago. Photo: AFP

Swede wins world boxing title

Sweden's Badou Jack claimed the World Boxing Council's super middleweight title as he outpointed previously unbeaten Anthony Dirrell in Chicago on Friday night. READ  

Swedish police officers praised by New Yorkers
The Swedish police heroes meet with NYPD heads. Photo: New York Police Department/TT

Swedish police officers praised by New Yorkers

A video has emerged of Swedish off-duty police officers breaking up a violent fight on the New York subway. READ  

Eighth happiest: why are the Swedes not pleased?
Swedes are the eighth happiest people in the world. Photo: Susanne Walström/imagebank.sweden.se

Eighth happiest: why are the Swedes not pleased?

Sweden is the eighth happiest country in the world, according to the UN. But the result has not gone down well in the Nordic country. The Local caught up with an expert to find out why. READ  

Löfven: Palestine move was done by the book
Stefan Löfven gets a grilling from the powerful Constitutional Affairs Committee of the Swedish parliament. Photo. Henrik Montgomery/Scanpix

Löfven: Palestine move was done by the book

Sweden’s Prime Minister Stefan Löfven has denied that he bypassed parliament when the country recognized Palestine last year. READ  

Early summer sweeps in across much of Sweden
Swedes enjoying the sunshine in Stockholm. Photo: The Local

Early summer sweeps in across much of Sweden

Get the barbeque out and your swim suit ready – summer is here. In fact, western and parts of central Sweden have been able to enjoy the year's warmest season for the past seven days. READ  

RECEIVE OUR NEWSLETTER AND ALERTS
National
What's on in Sweden: April 23rd - 30th
Stockholm School of Economics
Sponsored Article
How the Stockholm School of Economics changes expat lives
Features
My bizarre Swedish habits that foreigners just don't understand
National
Brits in Sweden face NHS black hole
Swedish Hasbeens
Sponsored Article
Is the world wrong to connect Sweden with sex?
Blog updates

24 April

Editor’s blog, April 24th (The Local Sweden) »

"Hi readers, Spring has well and truly arrived, as evidenced by the start of strawberry season. The..." READ »

 

15 April

Gång, timme, tid & dags (The Swedish Teacher) »

"Hej! In this article I will talk about “gång”, “timmar”, “dags” and “tid”, because they all translate..." READ »

 
 
 
Business & Money
The Swedish regions where you're least likely to stay jobless
Gallery
People-watching: April 22nd
Sport
Sweden's Eriksson joins row over foreign England player quotas
National
MEP says ignoring migrant crisis like 'Sweden's Holocaust appeasement'
Gallery
IN PICTURES: The Swedish mining town that's being moved
National
How much would you pay for first Swedish strawberries of 2015?
Gallery
Property of the week: Kungsholmen, Stockholm
Sponsored Article
Want to study in Sweden? Read why Stockholm is the best choice
Photo: TT
National
Get set for a sunny week in Sweden
Sponsored Article
Does far-north Sweden have to punch above its weight?
National
Refugees in Sweden fear for families lost at sea
National
Syria claims ‘most dangerous’ Isis leaders are Scandinavian
Gallery
People-watching: April 18th
National
Swedish researchers pore over link between coffee and cancer
Features
What you can buy in Sweden for the price of a London shed
National
What's on in Sweden this week
National
Swedes launch first donut into space
Politics
Is Sweden returning to 1990s social democratic welfare politics?
National
Mamma Mia! Abba entertainment venue set to open in Stockholm
Gallery
People-watching: April 15th
National
Why Sweden is top place in the world for expats to raise children
National
Swedish 'submarine' was civilian boat
National
Why has a US town got pulled into a Swedish spelling row?
Gallery
Property of the week: Hovås, Gothenburg
National
What does Zlatan think of his ban?
National
Swedish teenagers help rebuild Breivik massacre island
National
Would you live in a steel box?
National
How an act of kindness by one Syrian immigrant went viral
Gallery
People-watching: April 8th
National
Swedish bids for Billboard fame
National
Swedish monkeys denied Saudi visas
National
Sunny spring weather predicted
Sponsored Article
'Impossible' to run Skanska without Bromma Airport
National
Half of Swedes want begging ban
Gallery
Property of the week: Gotland
National
Why are expats less likely to settle down with Swedes?
Sport
What does Sweden think of Zlatan's recent outburst?
Society
Get to grips with Sweden's most bizarre Easter traditions
Gallery
People-watching: April 1st
National
The Local's best April Fools' gags
National
US spy agency to feature in new 'Stieg Larsson' book sequel
National
Beaver bite at Swedish bus stop
Gallery
Property of the week: Åreda
Sponsored Article
'Sweden must embrace openness and diversity'
Latest news from The Local in Austria

More news from Austria at thelocal.at

Latest news from The Local in Switzerland

More news from Switzerland at thelocal.ch

Latest news from The Local in Germany

More news from Germany at thelocal.de

Latest news from The Local in Denmark

More news from Denmark at thelocal.dk

Latest news from The Local in Spain

More news from Spain at thelocal.es

Latest news from The Local in France

More news from France at thelocal.fr

Latest news from The Local in Italy

More news from Italy at thelocal.it

Latest news from The Local in Norway

More news from Norway at thelocal.no

3,330
jobs available
PSD Media
PSD Media is marketing company that offers innovative solutions for online retailers. We provide modern solutions that help increase traffic and raise conversion. Visit our site at:
psdmedia.se