• Sweden edition
 
Malmö Eurovision Countdown
Malmö locals cash in on Eurovision frenzy

Malmö locals cash in on Eurovision frenzy

Published: 19 Apr 2013 07:20 GMT+02:00
Updated: 19 Apr 2013 07:20 GMT+02:00

Try finding a hotel room in Malmö on Eurovision weekend and your eyes may water at the cost. One well-known chain has more than doubled the price of even the most basic room with rates starting at over 2,000 kronor ($310) per night. Malmö’s hostels have long been snapped up by budget travellers leaving many Eurovision fanatics with few options.

SEE ALSO: Malmö: Cheaper than Stockholm and warmer than Gothenburg

But a number of entrepreneurial Malmö residents are undercutting the hotels by opening their homes to Eurovision tourists and turning a profit in the process.

“For me it was an easy way to make some fast cash,” Åsa Lempert tells The Local at her western Malmö home, which she will soon vacate for three Finnish ladies, who replied to her advert on the accommodation rentals website Airbnb.

“The three Finns told me they were huge Eurovision fans and for them, going to the final every year is a way of life. Plenty of people are coming without tickets and just want to be in the host city for the atmosphere.”

Lempert, who stands to make 2,400 kronor from her Nordic guests, plans to escape Malmö's expected mid-May madness for a more sedate time at her country house. She’s not even sure if she'll watch the music extravaganza which is currently enveloping her home city.

“I’m planning to spend the weekend with my boyfriend in the countryside. We may watch Eurovision and of course hope that Finland do well,” she laughs.

SEE ALSO: Swedish comic Petra Mede to host Eurovision

Johanna Möllberg also stands to make a tidy sum after deciding to vacate her apartment, also in west Malmö, to welcome four French Eurovision tourists. Her motivation was simple - money.

“I needed the money as I’m going to Thailand on holiday next Christmas. As soon as I put my ad online I had three inquiries in the space of two days," she explains.

“Luckily my apartment is quite large so these four French guys from Paris will have lots of space. I’m going to make €3,400 ($4,400) and I’m going to stay with a friend for a few days which is more than worth it.”

Aja Guldhammer Henderson, Head of Operations Nordics & Netherlands for Airbnb, told The Local that interest in Malmö has skyrocketed since the city was chosen as host city for Eurovision 2013.

“Right now Malmö is record-breaking. We’re experiencing four times the amount of bookings for the city on Eurovision weekend than we do normally. In the last few weeks we’ve added over 100 properties alone as interest is so high," she says.

The company charges a service fee for every booking made on its site where users upload a profile and set the rental rate for their property.

Guldhammer Henderson says that nearby Copenhagen is also enjoying a spike in bookings due to Eurovision. She adds that the Swedish market has been growing rapidly for Airbnb, in no small part due to the flurry of interest in Malmö.

“Eurovision is a very unique event that is generating huge interest in the city and will only increase in the next few weeks,” she says.

SEE ALSO: In Pictures: Robin Stjernberg wins Melodifestivalen

It’s not only the online giants who are cashing in on Eurovision fever. Lund based Red Apple Apartments is also cleaning up thanks to the festivities soon to kick off in its neighbouring city.

The service works by offering customers furnished apartments, often vacated by locals for a few days, to business travellers and tourists. Just like competitors Airbnb, they charge a commission fee and Eurovision is proving to be good for business.

“We started taking bookings at the end of last year for both Malmö and Lund. There has been a lot of interest, particularly from Spain,” Red Apple Apartments Supply Manager Suzanne Bachman tells The Local.

Few Swedes appear to be availing of the service though, said Bachman, with the exception of broadcaster Sveriges Television (SVT) which rented apartments for staff working on Eurovision.

“Swedes tend to be quite organized and arrange their hotel well in advance," says Bachman.

“Rates vary from around €100 to €300 a night, depending on how many people are staying in the flat. We have taken steps to ensure there are no inflated prices as some people just want to cash in.”

One customer who is glad that Eurovision is coming to town is student Felix Myrgren. He is renting out his apartment, which is close to the Malmö Arena venue, for nine days to a team of Dutch journalists.

“I’m charging €300 a night which right now is great as I’m saving all the money I can get before I resume my studies,” he says, beaming.

Myrgen admits he wasn’t a fan of the Eurovision Song Contest but that all changed once his future guests from the Netherlands got in contact.

“Normally I couldn’t be bothered with the Eurovision but now I love it,” he quips.

With thousands of euro to look forward to courtesy of the annual Euro-pop fest you can hardly blame him for the change of heart.

Patrick Reilly

Follow Patrick on Twitter here

Don't miss...X
Left Right

Your comments about this article

Today's headlines
Swimrun
Record win at Sweden's tough island race
Photo: Jakob Edholm/ÖTILLÖ14

Record win at Sweden's tough island race

Two Swedes crushed last year's course record at the Swimrun world championship in Stockholm's archipelago on Monday. READ  

Sweden reveals Academy Award submission
Swedish director Ruben Östlund on set. Photo. TT

Sweden reveals Academy Award submission

The movie set to represent Sweden at the 2015 Academy Awards was revealed on Monday, a film that has already won awards abroad. READ  

Amphetamines
Hidden forest drug stash leads to prosecution

Hidden forest drug stash leads to prosecution

A 53-year-old man has been prosecuted after police in western Sweden made one of their largest drug seizures in the area. READ  

Man shot dead in hunting accident
Photo: Hunter Desportes/Flickr

Man shot dead in hunting accident

UPDATED: Police in northern Sweden say a man was killed on Monday morning after what they described as a "hunting accident". READ  

Pirate Bay Swede's trial set for final stage

Pirate Bay Swede's trial set for final stage

The mother of Swedish Pirate Bay co-founder Gottfrid Svartholm Warg has told The Local about her son's "suffering" in jail ahead of the final stages of his trial. READ  

Suspected Ebola case ruled out in Sweden
Photo: Fredrik Sandberg/TT

Suspected Ebola case ruled out in Sweden

UPDATED: Officials at a Stockholm hospital reported that they had found a suspected case of the Ebola virus on Sunday night. But the case was dismissed on Monday. READ  

Murderer on the loose after breakout

Murderer on the loose after breakout

A 34-year-old man who killed a child is on the run after he broke out of a psychiatric ward in central Sweden. READ  

Skåne floods
Huge clear up underway after Skåne floods
A Malmö bus under water. Photo: Stig Åke Jönsson/TT

Huge clear up underway after Skåne floods

Flood waters subsided in the southern Sweden region of Skåne on Monday, after flash flooding saw chaos on roads and trains at the weekend. READ  

Elections 2014
Sweden's Alliance reveals full manifesto
Photo: Henrik Montgomery/TT

Sweden's Alliance reveals full manifesto

UPDATED: Leaders of the Moderate Party, the Centre Party, the Liberal Party and the Christian Democrats have announced their complete list of election promises in Stockholm's Nacka. READ  

Zlatan scores hat trick in PSG thrashing
Photo: AP

Zlatan scores hat trick in PSG thrashing

Champions Paris Saint-Germain thumped Saint-Etienne 5-0 as Bordeaux saw their 100 percent record at the start of the Ligue 1 season ended on Sunday with a 1-1 draw against Bastia. READ  

RECEIVE OUR NEWSLETTER AND ALERTS
Tech
Sweden's highest peak to lose title next year
Politics
How immigration became a key election issue
Society
Brit's life in Sweden becomes BBC radio show
Gallery
People-watching August 27
Gallery
Top ten false friends in Swedish
Blog updates

25 August

Hit och dit, här och där (The Swedish Teacher) »

" Hej igen! A common challenge for Swedish language students are the location adverbs hit/här, dit/där, hem/hemma etc. Some of the location adverbs come in two versions. We should use one type of location adverb when we use a verb describes where we are, and we should use the other type of location adverb when we the verb..." READ »

 

25 August

The Dollar Store (Blogweiser) »

"A dollar store in Sweden. Blog post: http://t.co/tNuuvcP1q0 #USD #greenbacks #sweden #sverige pic.twitter.com/RHFAYf7U1k — Joel Sherwood (@joeldsherwood) August 23, 2014 There’s a chain here in Sweden called The DollarStore. This name always stood out to me in a country where they don’t use dollars. I went there for the first time this weekend. They actually accepted greenbacks..." READ »

 
 
 
National
Roma advocate scoops Wallenberg prize
Society
Meet the man who made a Swedish store recall its high heels for kids
Business & Money
'How I came to run my own business in Sweden'
Politics
Expert explains why Sweden's election oozes uncertainty
National
City plays Schindler's List theme at Nazi rally
Society
For Stockholm Fashion Week, here's the A-Z of Swedish fashion
National
'Amnesiac' man avoids deportation for ten years
Gallery
Princess Estelle through the years
Business & Money
Swedish city all set for six-hour workday trial
Business & Money
Five golden rules for the Swedish job hunt
Sponsored Article
Graduates: Insure your income in Sweden with AEA
Gallery
People-watching August 22-24
National
Armed royal guards caught (very) drunk on the job
National
Sweden orders textbook on Roma discrimination
Gallery
Violent anti-Nazi demonstrations in Malmö
Society
A closer look at Sweden's five official minority languages
Gallery
See the destruction from the southern Sweden floods
Politics
'Sweden Democrats hold the key to elections'
Society
Swedes celebrate first day of smelly fish season
Sponsored Article
Find out what gives this Swedish school executive appeal
Sponsored Article
Introducing...Your finances in Stockholm
Sponsored Article
Introducing...Housing in Stockholm
Latest news from The Local in Austria

More news from Austria at thelocal.at

Latest news from The Local in Switzerland

More news from Switzerland at thelocal.ch

Latest news from The Local in Germany

More news from Germany at thelocal.de

Latest news from The Local in Denmark

More news from Denmark at thelocal.dk

Latest news from The Local in Spain

More news from Spain at thelocal.es

Latest news from The Local in France

More news from France at thelocal.fr

Latest news from The Local in Italy

More news from Italy at thelocal.it

Latest news from The Local in Norway

More news from Norway at thelocal.no

747
jobs available
Swedish Down Town Consulting & Productions
Swedish Down Town Consulting & Productions is an innovative business company which provides valuable assistance with the Swedish Authorities, Swedish language practice and general communications. Call 073-100 47 81 or visit:
www.swedishdowntown.com
PSD Media
PSD Media is marketing company that offers innovative solutions for online retailers. We provide modern solutions that help increase traffic and raise conversion. Visit our site at:
http://psdmedia.se