• Sweden edition
 
Malmö Eurovision Countdown
Malmö locals cash in on Eurovision frenzy

Malmö locals cash in on Eurovision frenzy

Published: 19 Apr 2013 07:20 GMT+02:00
Updated: 19 Apr 2013 07:20 GMT+02:00

Try finding a hotel room in Malmö on Eurovision weekend and your eyes may water at the cost. One well-known chain has more than doubled the price of even the most basic room with rates starting at over 2,000 kronor ($310) per night. Malmö’s hostels have long been snapped up by budget travellers leaving many Eurovision fanatics with few options.

SEE ALSO: Malmö: Cheaper than Stockholm and warmer than Gothenburg

But a number of entrepreneurial Malmö residents are undercutting the hotels by opening their homes to Eurovision tourists and turning a profit in the process.

“For me it was an easy way to make some fast cash,” Åsa Lempert tells The Local at her western Malmö home, which she will soon vacate for three Finnish ladies, who replied to her advert on the accommodation rentals website Airbnb.

“The three Finns told me they were huge Eurovision fans and for them, going to the final every year is a way of life. Plenty of people are coming without tickets and just want to be in the host city for the atmosphere.”

Lempert, who stands to make 2,400 kronor from her Nordic guests, plans to escape Malmö's expected mid-May madness for a more sedate time at her country house. She’s not even sure if she'll watch the music extravaganza which is currently enveloping her home city.

“I’m planning to spend the weekend with my boyfriend in the countryside. We may watch Eurovision and of course hope that Finland do well,” she laughs.

SEE ALSO: Swedish comic Petra Mede to host Eurovision

Johanna Möllberg also stands to make a tidy sum after deciding to vacate her apartment, also in west Malmö, to welcome four French Eurovision tourists. Her motivation was simple - money.

“I needed the money as I’m going to Thailand on holiday next Christmas. As soon as I put my ad online I had three inquiries in the space of two days," she explains.

“Luckily my apartment is quite large so these four French guys from Paris will have lots of space. I’m going to make €3,400 ($4,400) and I’m going to stay with a friend for a few days which is more than worth it.”

Aja Guldhammer Henderson, Head of Operations Nordics & Netherlands for Airbnb, told The Local that interest in Malmö has skyrocketed since the city was chosen as host city for Eurovision 2013.

“Right now Malmö is record-breaking. We’re experiencing four times the amount of bookings for the city on Eurovision weekend than we do normally. In the last few weeks we’ve added over 100 properties alone as interest is so high," she says.

The company charges a service fee for every booking made on its site where users upload a profile and set the rental rate for their property.

Guldhammer Henderson says that nearby Copenhagen is also enjoying a spike in bookings due to Eurovision. She adds that the Swedish market has been growing rapidly for Airbnb, in no small part due to the flurry of interest in Malmö.

“Eurovision is a very unique event that is generating huge interest in the city and will only increase in the next few weeks,” she says.

SEE ALSO: In Pictures: Robin Stjernberg wins Melodifestivalen

It’s not only the online giants who are cashing in on Eurovision fever. Lund based Red Apple Apartments is also cleaning up thanks to the festivities soon to kick off in its neighbouring city.

The service works by offering customers furnished apartments, often vacated by locals for a few days, to business travellers and tourists. Just like competitors Airbnb, they charge a commission fee and Eurovision is proving to be good for business.

“We started taking bookings at the end of last year for both Malmö and Lund. There has been a lot of interest, particularly from Spain,” Red Apple Apartments Supply Manager Suzanne Bachman tells The Local.

Few Swedes appear to be availing of the service though, said Bachman, with the exception of broadcaster Sveriges Television (SVT) which rented apartments for staff working on Eurovision.

“Swedes tend to be quite organized and arrange their hotel well in advance," says Bachman.

“Rates vary from around €100 to €300 a night, depending on how many people are staying in the flat. We have taken steps to ensure there are no inflated prices as some people just want to cash in.”

One customer who is glad that Eurovision is coming to town is student Felix Myrgren. He is renting out his apartment, which is close to the Malmö Arena venue, for nine days to a team of Dutch journalists.

“I’m charging €300 a night which right now is great as I’m saving all the money I can get before I resume my studies,” he says, beaming.

Myrgen admits he wasn’t a fan of the Eurovision Song Contest but that all changed once his future guests from the Netherlands got in contact.

“Normally I couldn’t be bothered with the Eurovision but now I love it,” he quips.

With thousands of euro to look forward to courtesy of the annual Euro-pop fest you can hardly blame him for the change of heart.

Patrick Reilly

Follow Patrick on Twitter here

Your comments about this article

Today's headlines
Stockholm 'Russian sub' alert
Search for foreign vessel continues off Stockholm
Minehunter HMS Koster takes part in the search in the Stockholm archipelago on Sunday. Photo: Marko Säävälä/TT

Search for foreign vessel continues off Stockholm

Sweden's armed forces were continuing to search for the cause of apparent "foreign underwater activity" in the Stockholm Archipelago on Monday. But the military denied news agency reports that they had imposed an exclusion zone. READ  

Ebola crisis
Sweden hit by two Ebola false alarms in two days
The Uppsala University Hospital. Photo: TT

Sweden hit by two Ebola false alarms in two days

UPDATED: A patient has been cleared of any Ebola suspicions at the Uppsala University Hospital. It marks the second suspected case in Sweden in two days. READ  

Perspective: ‘Russian sub’ alert
Why a foreign vessel lurks in Swedish waters
The HMS Stockholm patrols Jungfrufjärden in the Stockholm archipelago on Monday morning. Photo: Anders Wiklund/TT

Why a foreign vessel lurks in Swedish waters

With Sweden engaged in its biggest domestic military operation since the Cold War, The Local spoke to Johan Wiktorin, a fellow at the Swedish Royal Academy of War Sciences, to get insight into what’s going on in the Stockholm archipelago. READ  

My Swedish Career
US woman starts up Swedish toy store online
Leigh Neil and a llama hand puppet. Photo: Private

US woman starts up Swedish toy store online

For this week's My Swedish Career we meet Leigh Neil, who one day came to realize that there was a gap in the Swedish market for children's toys and decided to do something about it. READ  

Stockholm 'Russian sub' alert
No truth to Russia's submarine claim: Dutch
A CB90-class fast assault craft at Kullbäling, a small island in Stockholm's archipelago. Photo: Anders Wiklund/TT

No truth to Russia's submarine claim: Dutch

The Netherlands on Monday denied a Russian claim that a mystery vessel the Swedish military has been looking for could be Dutch. READ  

Lufthansa Strike
Over 20 Swedish flights hit by Lufthansa strike
Grounded Lufthansa planes. Photo: TT

Over 20 Swedish flights hit by Lufthansa strike

A strike by pilots at German airline Lufthansa will affect over 20 flights in and out of Sweden over the next two days. READ  

National
Dentist gives free care to Roma beggars
Photo: Shutterstock

Dentist gives free care to Roma beggars

A dentist in western Sweden is offering free dental care to his town's Roma begging population. READ  

Business & Money
Electrolux profit soars after cost-cutting efforts
Photo: TT

Electrolux profit soars after cost-cutting efforts

Swedish electrical appliance maker Electrolux reported its third-quarter net profit soared 42 percent to 933 million kronor ($130 million) thanks to a cost-cutting programme started at the end of last year. READ  

National
School photographer fired for homophobic slur
Photo credit: Shutterstock

School photographer fired for homophobic slur

A photographer at a high school in southern Sweden was sacked after he called one of the students a "fag" during a shoot. READ  

Ebola crisis
Patient in isolation after airport Ebola alert

Patient in isolation after airport Ebola alert

A male passenger who landed at Stockholm's Arlanda airport has been transferred to an isolation unit amid fears he may be suffering from the Ebola virus. But a specialist was keen to play down concerns. READ  

RECEIVE OUR NEWSLETTER AND ALERTS
Gallery
PHOTOS: 'Foreign activity' in Swedish waters
National
Sweden deploys troops over underwater threat
Gallery
People-watching: October 19th
TT
Society
QUIZ: How good is your Swedish?
Business & Money
Get your own office in Gothenburg or Stockholm - free for a day
Blog updates

19 October

Getting it (Blogweiser) »

"Follow Joel Sherwood on FB Few watch baseball in Sweden. This is excellent when your team loses..." READ »

 

17 October

Editor’s Blog, Oct 17th (The Local Sweden) »

"Hi readers, Here’s the whole week of news in just 60 seconds. The most-read story was about a..." READ »

 
 
 
National
A Touch of Scandinavia: Reindeer in the kitchen
Lifestyle
What's on in Sweden: October 17th - 24th
Society
The nudity... and nine other things expat men notice in Sweden
Gallery
People-watching: October 15th
Gallery
Your views: Should outdoor smoking be banned in Sweden?
Business & Money
Sweden has 'large hole' in finances
Sponsored Article
Introducing... Finding a job in Stockholm
Society
Monster salmon caught in northern Sweden
Gallery
Property of the week: Lorensberg
National
Scandinavia's child bride
National
Ebola crisis: How is Sweden preparing?
Lifestyle
Sweden's The Bridge to become 'more Danish'
Business & Money
How Sweden is becoming a cashless society
Gallery
Stockholm Burlesque Festival 2014
National
How a little red horse became a symbol for Sweden
Gallery
People-watching: October 12th
Business & Money
The hottest start-ups from southern Sweden
National
What's on in Sweden: October 10th - 17th
National
Stockholm is 'best' region for well-being
Gallery
People-watching: October 8th
National
Five facts to know about Patrick Modiano
Society
My Swedish Career: A French fashionista in Sweden
Society
Swede's anti-bully Facebook tale goes viral
Society
Have you seen Sweden's viral subway cancer campaign?
National
Isis: Swedes linked to Turkish prisoner swap
National
Should Swedes be banned from buying sex abroad?
Gallery
Fredrik Reinfeldt's leaving presents
National
Five Swedish TV shows you shouldn't miss
Gallery
A tool belt, a casserole, and a book. Fredrik Reinfeldt's parliament gifts
TT
Lifestyle
Top five winter festivals in Sweden
TT
National
Sami reindeer herders win mine reprieve
Gallery
Property of the Week: Gamla Enskede
Sponsored Article
How to catch the first lobster of the year
Politics
Ten new minister faces you should know
Tech
First womb transplant baby in world born in Sweden
Gallery
People-watching: October 5th
National
What's on in Sweden
National
Sweden rethinks Afghan translators' protection
Society
Interview with Geena Davis: 'I want to be in a Swedish movie'
Gallery
Stefan Löfven through the years
Team SCA
Sponsored Article
All-female SCA team takes off on Volvo Ocean Race
Latest news from The Local in Austria

More news from Austria at thelocal.at

Latest news from The Local in Switzerland

More news from Switzerland at thelocal.ch

Latest news from The Local in Germany

More news from Germany at thelocal.de

Latest news from The Local in Denmark

More news from Denmark at thelocal.dk

Latest news from The Local in Spain

More news from Spain at thelocal.es

Latest news from The Local in France

More news from France at thelocal.fr

Latest news from The Local in Italy

More news from Italy at thelocal.it

Latest news from The Local in Norway

More news from Norway at thelocal.no

987
jobs available
Swedish Down Town Consulting & Productions
Swedish Down Town Consulting & Productions is an innovative business company which provides valuable assistance with the Swedish Authorities, Swedish language practice and general communications. Call 073-100 47 81 or visit:
www.swedishdowntown.com
PSD Media
PSD Media is marketing company that offers innovative solutions for online retailers. We provide modern solutions that help increase traffic and raise conversion. Visit our site at:
http://psdmedia.se
If you want to drink, that’s your business.
If you want to stop, we can help.

Learn more about English-language Alcoholics Anonymous in Sweden. No dues. No fees. Confidentiality assured.
AA-EUROPE.ORG/SWEDEN