• Sweden edition
 
Malmö Eurovision Countdown
Malmö locals cash in on Eurovision frenzy

Malmö locals cash in on Eurovision frenzy

Published: 19 Apr 2013 07:20 GMT+02:00
Updated: 19 Apr 2013 07:20 GMT+02:00

Try finding a hotel room in Malmö on Eurovision weekend and your eyes may water at the cost. One well-known chain has more than doubled the price of even the most basic room with rates starting at over 2,000 kronor ($310) per night. Malmö’s hostels have long been snapped up by budget travellers leaving many Eurovision fanatics with few options.

SEE ALSO: Malmö: Cheaper than Stockholm and warmer than Gothenburg

But a number of entrepreneurial Malmö residents are undercutting the hotels by opening their homes to Eurovision tourists and turning a profit in the process.

“For me it was an easy way to make some fast cash,” Åsa Lempert tells The Local at her western Malmö home, which she will soon vacate for three Finnish ladies, who replied to her advert on the accommodation rentals website Airbnb.

“The three Finns told me they were huge Eurovision fans and for them, going to the final every year is a way of life. Plenty of people are coming without tickets and just want to be in the host city for the atmosphere.”

Lempert, who stands to make 2,400 kronor from her Nordic guests, plans to escape Malmö's expected mid-May madness for a more sedate time at her country house. She’s not even sure if she'll watch the music extravaganza which is currently enveloping her home city.

“I’m planning to spend the weekend with my boyfriend in the countryside. We may watch Eurovision and of course hope that Finland do well,” she laughs.

SEE ALSO: Swedish comic Petra Mede to host Eurovision

Johanna Möllberg also stands to make a tidy sum after deciding to vacate her apartment, also in west Malmö, to welcome four French Eurovision tourists. Her motivation was simple - money.

“I needed the money as I’m going to Thailand on holiday next Christmas. As soon as I put my ad online I had three inquiries in the space of two days," she explains.

“Luckily my apartment is quite large so these four French guys from Paris will have lots of space. I’m going to make €3,400 ($4,400) and I’m going to stay with a friend for a few days which is more than worth it.”

Aja Guldhammer Henderson, Head of Operations Nordics & Netherlands for Airbnb, told The Local that interest in Malmö has skyrocketed since the city was chosen as host city for Eurovision 2013.

“Right now Malmö is record-breaking. We’re experiencing four times the amount of bookings for the city on Eurovision weekend than we do normally. In the last few weeks we’ve added over 100 properties alone as interest is so high," she says.

The company charges a service fee for every booking made on its site where users upload a profile and set the rental rate for their property.

Guldhammer Henderson says that nearby Copenhagen is also enjoying a spike in bookings due to Eurovision. She adds that the Swedish market has been growing rapidly for Airbnb, in no small part due to the flurry of interest in Malmö.

“Eurovision is a very unique event that is generating huge interest in the city and will only increase in the next few weeks,” she says.

SEE ALSO: In Pictures: Robin Stjernberg wins Melodifestivalen

It’s not only the online giants who are cashing in on Eurovision fever. Lund based Red Apple Apartments is also cleaning up thanks to the festivities soon to kick off in its neighbouring city.

The service works by offering customers furnished apartments, often vacated by locals for a few days, to business travellers and tourists. Just like competitors Airbnb, they charge a commission fee and Eurovision is proving to be good for business.

“We started taking bookings at the end of last year for both Malmö and Lund. There has been a lot of interest, particularly from Spain,” Red Apple Apartments Supply Manager Suzanne Bachman tells The Local.

Few Swedes appear to be availing of the service though, said Bachman, with the exception of broadcaster Sveriges Television (SVT) which rented apartments for staff working on Eurovision.

“Swedes tend to be quite organized and arrange their hotel well in advance," says Bachman.

“Rates vary from around €100 to €300 a night, depending on how many people are staying in the flat. We have taken steps to ensure there are no inflated prices as some people just want to cash in.”

One customer who is glad that Eurovision is coming to town is student Felix Myrgren. He is renting out his apartment, which is close to the Malmö Arena venue, for nine days to a team of Dutch journalists.

“I’m charging €300 a night which right now is great as I’m saving all the money I can get before I resume my studies,” he says, beaming.

Myrgen admits he wasn’t a fan of the Eurovision Song Contest but that all changed once his future guests from the Netherlands got in contact.

“Normally I couldn’t be bothered with the Eurovision but now I love it,” he quips.

With thousands of euro to look forward to courtesy of the annual Euro-pop fest you can hardly blame him for the change of heart.

Patrick Reilly

Follow Patrick on Twitter here

Your comments about this article

Today's headlines
Politics
Löfven in U-turn over restaurant tax sales hike
Social Democrat leader Stefan Löfven. Photo: TT

Löfven in U-turn over restaurant tax sales hike

Incoming Prime Minister Stefan Löfven won't be increasing taxes in restaurants as promised, despite his strong criticism of the former government's tax cuts in 2012. READ  

Sport
Malmö beat Olympiacos in Champions clash
Rosenberg celebrates his second goal. Photo: TT

Malmö beat Olympiacos in Champions clash

Malmö became the first Swedish side to win a Champions League match in 14 years after beating Olympiacos 2-0 on Wednesday night. READ  

Education
Three Swedish unis in world's top 100
One of the buildings at the Karolinska Institute. Photo: TT

Three Swedish unis in world's top 100

Three Swedish universities were ranked among the top 100 in the world in the new Times Higher Education ranking, with another two featured in the top 200. READ  

What's next on Sweden's political stage?
Social Democrat leader Stefan Löfven. Photo: TT

What's next on Sweden's political stage?

Upcoming Prime Minister Stefan Löfven announced his new Red-Green coalition government on Friday, but what happens next? Here are all the important dates you need to know. READ  

Politics
Nuclear freeze agreed by new government
A nuclear power station in Forsmark, Sweden. Photo: TT

Nuclear freeze agreed by new government

Sweden's Social Democrats and Greens Party have announced a coalition agreement to halt nuclear energy development. READ  

International
Sweden rethinks Afghan translators' asylum
A Swedish soldier in Afghanistan. Photo: TT

Sweden rethinks Afghan translators' asylum

The Migration Court in Malmö has ruled that Sweden's Migration Board was wrong to reject the residence applications of seven Afghan interpreters without assessing their protection needs. READ  

The Local List
Top five winter festivals in Sweden
Speak Percussion will perform at Connect in Malmö in November. Photo: Connect

Top five winter festivals in Sweden

Autumn has swept into the country and chilly days lie ahead. But there are plenty of winter festivals where you can warm up in the coming months. With tickets already selling fast, here are The Local's top tips. READ  

Presented by Regus
How to get your own great office in Stockholm
A woman using a Regus workspace. Photo: Regus

How to get your own great office in Stockholm

Stockholm's business climate is hotter than ever, which leaves start-ups and business travellers hunting high and low for flexible office space. The solution is easier than they think. READ  

Business
Swedish Saab plant sheds a third of workers
Workers at the Saab plant in Trollhättan. Photo: TT

Swedish Saab plant sheds a third of workers

Swedish car maker Saab has announced it has axed 155 workers, close to a third of its workforce. READ  

International
Sweden's 'most dangerous art' on sale
A Danish site is selling the works that the Swedish state wants destroyed. Screenshot: www.entartetekunst.dk

Sweden's 'most dangerous art' on sale

Work by controversial jailed Swedish artist Dan Park is on sale online and could reach a gallery in Copenhagen, despite a previous exhibition being pulled. READ  

RECEIVE OUR NEWSLETTER AND ALERTS
Gallery
People watching: 1st October
Analysis
Should Sweden's school age be raised?
National
Top Swedish skier killed in Chile avalanche
National
JohannaN: Jewellery inspired by northern Sweden
National
Apology for Swedish model's stolen photos
Blog updates

01 October

Future tense – ska or kommer att? (The Swedish Teacher) »

"Hej igen! Karen had a question the following question on that about future tense: Explain when you use “komma att ” and “ska”. I’m running along forever here using “ska” and realize suddenly everyone uses “komma att” this and that all the time! In Swedish there are three different ways to express future tense and they are not..." READ »

 

01 October

Academy-Award Winning Actor Geena Davis on Changing the Way We View Women in Media (Stockholm in my American Heart) »

"There are two moments in Geena Davis’s life that molded her into the powerful women’s advocate and founder of the Geena Davis Institute on Gender in Media she is today: living in Sweden and starring in Thelma & Louise. The first part of her personal journey took flight in Sandviken, a small rocky town east of..." READ »

 
 
 
Politics
New coalition agrees on defence and migration
Fastighetsbyrån
Gallery
Property of the week: Botkyrka
Education
New government to make school compulsory to 18
Politics
Sweden Democrat wins Deputy Speaker spot
National
Swedish scientists sneak Bob Dylan lyrics into articles
Lifestyle
The five best Swedish songs of the month
Gallery
People-watching: September 28th
National
When Italian style meets Swedish simplicity
Lifestyle
Review: Sweden's first alcohol-free nightclub
Gallery
In Pictures: The MS Estonia disaster
Lifestyle
Ten things expat women notice in Sweden
Politics
What's next on Sweden's political stage?
Gallery
Sweden's 2014 election: Most memorable moments
Society
What's on in Sweden
Gallery
People-watching: September 24th
Seaman Oliver Gee with his first lobster
Lifestyle
How to catch the first lobster of the year
Gallery
In Pictures: Fredrik Reinfeldt through the years.
Society
Plucked out of Canada for love and guitars
Sponsored Article
How to start a business in Stockholm
Sponsored Article
Introducing… Insurance in Stockholm
Latest news from The Local in Austria

More news from Austria at thelocal.at

Latest news from The Local in Switzerland

More news from Switzerland at thelocal.ch

Latest news from The Local in Germany

More news from Germany at thelocal.de

Latest news from The Local in Denmark

More news from Denmark at thelocal.dk

Latest news from The Local in Spain

More news from Spain at thelocal.es

Latest news from The Local in France

More news from France at thelocal.fr

Latest news from The Local in Italy

More news from Italy at thelocal.it

Latest news from The Local in Norway

More news from Norway at thelocal.no

866
jobs available
Swedish Down Town Consulting & Productions
Swedish Down Town Consulting & Productions is an innovative business company which provides valuable assistance with the Swedish Authorities, Swedish language practice and general communications. Call 073-100 47 81 or visit:
www.swedishdowntown.com
PSD Media
PSD Media is marketing company that offers innovative solutions for online retailers. We provide modern solutions that help increase traffic and raise conversion. Visit our site at:
http://psdmedia.se
If you want to drink, that’s your business.
If you want to stop, we can help.

Learn more about English-language Alcoholics Anonymous in Sweden. No dues. No fees. Confidentiality assured.
AA-EUROPE.ORG/SWEDEN