• Sweden edition
 
Abba museum opening
Abba - The Museum opens in Stockholm
Abba museum in star-studded Stockholm opening

Abba - The Museum opens in Stockholm

Published: 07 May 2013 07:59 GMT+02:00
Updated: 07 May 2013 07:59 GMT+02:00

"In the museum you can see us together again. That I think is the closest you could ever get," band member Björn Ulvaeus, a youthful-looking 68-year-old, joked in front of a group of reporters Monday.

Abba - The Museum expects to draw a quarter million visitors before the end of the year, showing that nearly 40 years after they broke onto the world music scene, the Scandinavian superstars have lost none of their lustre.

IN PICTURES: Abba fan club members share their favourite Abba songs

Ulvaeus stressed that the band, which split in 1983, will never perform together again even though they all remain friends.

In an interview with AFP, he admitted that he had initially been lukewarm towards the idea of becoming a museum piece, and that the three others -- Anni-Frid (Frida) Lyngstad, Agnetha Fältskog and Benny Andersson – had reacted the same way.

"The others were like, 'a museum, no, really?' ... but we were all won over by the idea," he said.

"A museum, that's something permanent, it'll be in the guidebooks!"

IN PICTURES: A sneak peek inside Abba - The Museum

The quartet dominated the 1970s disco scene with their glitzy costumes, kitsch dance routines and catchy melodies such as "Voulez Vous", "Dancing Queen" and "Waterloo", the song that won the 1974 Eurovision Song Contest and thrust the band into the international spotlight.

The group has sold some 378 million albums worldwide.

The museum was unveiled to the press on Monday and a VIP event in the evening was to be attended by Ulvaeus, Lyngstad and Andersson -- or Björn, Frida and Benny, as they're better known.

The VIP event, attended by a number of Swedish celebrities, attracted dozens of excited onlookers hoping to catch a glimpse of the Swedish pop idols and culminated in a grand show of light and fireworks that left the museum building bathed in a collage of bright colours.

Agnetha Fältskog told Sveriges Television (SVT) recently that she will be in London promoting her latest solo album and would not attend the opening.

But some fans are hoping that Agnetha will make a surprise appearance nonetheless.

IN PICTURES: Abba throughout the years

Outside the museum early Monday, a group of about 50 Abba lovers stood around hoping to catch a glimpse of the famous foursome.

"They told us Agnetha wasn't coming but my gut feeling is that she'll be here," Patricia, a 47-year-old who came from Belgium with two friends for the opening, told AFP.

At the state-of-the-art five-storey museum, located on Stockholm's leafy island of Djurgården, visitors can pretend to be the fifth member of the band, appearing on stage with the foursome and recording a song with them in a computer simulation.

Another room dedicated to the song "Ring, Ring" features a 1970s telephone, to which only the four band members have the phone number. They are expected to occasionally call to speak live with museum visitors.

Other rooms will feature childhood photos, the band's costumes, replicas of their recording studio and dressing rooms, and their stylist's worktable.

SEE ALSO: VIDEO: Mamma Mia like you've never seen before

Visitors will get the inside story told "with humour and warmth. They'll get close to the truth," said Ulvaeus, who was married to Fältskog.

Andersson and Lyngstad were also married.

"We also talk about daily life, life with the children, our break-up, the crises, things we haven't talked much about, the divorces. We've gone beyond the happy image that we presented," he told AFP.

All the band members participated in the creation of the museum, donating items and working closely with curator Ingmarie Halling, who was the band's stylist.

Discarding his initial scepticism, Ulvaeus has been heavily involved in the museum project, for which he is the main financier.

SEE ALSO: Why I can't shake the Abba bug: a confession

"I told myself: I have to do everything I can to make it as good as possible," he explained.

"This is a story worth telling!"

Yet it is one he has yet to tell his own grandchildren, including his five-year-old granddaughter.

"I think I'll write her a little fairytale: 'Once upon a time there was a little boy in a little town somewhere in Sweden, who received a guitar as a Christmas present when he was 11 years old...,'" he mused.

AFP/The Local/dl

Follow The Local on Twitter

Your comments about this article

Today's headlines
Sport
Sweden's star striker Zlatan 'recovering well'
Zlatan Ibrahimovic is Sweden's top scorer in history. PHOTO: TT/Maja Suslin

Sweden's star striker Zlatan 'recovering well'

Zlatan Ibrahimovic is recovering well from the nagging heel problem that has stopped him playing for Sweden during its Euro 2016 qualifying campaign. READ  

International
Swedish sisters create viral Syria stir
A shot from the video on YouTube.

Swedish sisters create viral Syria stir

Two sisters from Södertälje near Stockholm are celebrating getting more than 1.3 million hits on YouTube, with a video calling for peace in war-torn Syria. READ  

Pirate Bay
Pirate Bay founder gets three years in prison
A 2013 image of Svartholm Warg. Photo: TT

Pirate Bay founder gets three years in prison

Swedish "hactivist" Gottfrid Svartholm Warg has been sentenced to three-and-a-half years in prison for hacking crimes. READ  

Royal family
Princess Madeleine to make Nobel comeback
Princess Madeleine at a previous Nobel banquet. Photo: TT

Princess Madeleine to make Nobel comeback

Sweden's Princess Madeleine is scheduled to appear at the Nobel Festival in Stockholm in December, after taking time out from her royal duties to focus on looking after her daughter. READ  

Politics
'We knew that Israel would be critical'
Foreign Minister Margot Wallström (left), with Sweden's Prime Minister Stefan Löfven. Photo: TT

'We knew that Israel would be critical'

Sweden's Foreign Minister has told The Local she respects Israel's decision to recall its ambassador after Sweden officially recognized the State of Palestine, and laughed off comments about IKEA furniture made by her Israeli counterpart. READ  

Analysis
'Store up your sunlight hours before winter'
Doctors say we should make the most of the autumn sunshine. Photo: Shutterstock

'Store up your sunlight hours before winter'

Spending time outdoors this autumn will help you survive a cold, dark Swedish winter. Baba Pendse, Head of Psychiatry at Lund University shares his top tips for battling the seasonal blues with The Local. READ  

Sports
Plot for shared Scandi Winter Olympic bid
Skiers hit the slopes in Åre, western Sweden. Photo: TT

Plot for shared Scandi Winter Olympic bid

Norwegian sports officials have said they want to co-host the winter Olympics with Sweden in 2026. But there has so far been no official response from Sweden. READ  

National
Anti-Israel graffiti 'not a race crime': Court
Photo: TT

Anti-Israel graffiti 'not a race crime': Court

A teenage boy who painted anti-Israel slogans and symbols on the Concert Hall in Gothenburg has been convicted for the damages he caused, but he walked free from racial agitation charges. READ  

Entertainment
A closer look at Sweden's rising stars
Swedish actresses Sandra Huldt and Julia Ragnarsson. Julia (right) has been nominated for a Rising Star award. Photo: TT

A closer look at Sweden's rising stars

Like to be ahead of the game when it comes to the next big thing on the silver screen? We find out more about the Swedish nominees for the Rising Star award to be presented at Stockholm's International Film Festival next week. READ  

Science
Swedish women in two-year sex pill study
Contraceptive pills have been linked to mood swings. Photo: Shutterstock

Swedish women in two-year sex pill study

Three hundred women from across Sweden are taking part in a study designed to demonstrate that modern contraceptive pills don't lead to decreased libido or mood swings. READ  

RECEIVE OUR NEWSLETTER AND ALERTS
Lifestyle
Stockholm's shocking take on Halloween
Sport
Top ten quotes from Zlatan Ibrahimovic
Business & Money
Get your own office in Gothenburg or Stockholm - free for a day
Gallery
People-watching: October 30th
National
Sweden remains fourth best for gender equality
Blog updates

31 October

Editor’s Blog, October 31st (The Local Sweden) »

"Hello readers, Welcome to our latest 60-second round-up of the week’s news. First, Sweden made headlines around the..." READ »

 

29 October

Scariest day (Blogweiser) »

"This is what’s frightening me on Halloween. http://www.youtube.com/watch?v=D4OFZVCu8J0&list=UUJu5J7jG4uoYSjWbpFsJBuQ Follow my posts on FB. ..." READ »

 
 
 
National
Timeline: Julian Assange sex allegations
Sport
World Cup ski race on 'fake' Stockholm slope
Society
An Arctic tradition: hunting and handicraft
Society
Stockholm taxis offer free therapy sessions
National
The Local meets Health Minister Gabriel Wikström
Gallery
Property of the week: Österåker
Society
Homeless turtles get Stockholm police ride
National
Construction worker has 'Sweden's best beard'
National
Italian musician jazzes up Sweden's Lapland
Gallery
Zlatan's career in pictures
Finest.se
Gallery
People-watching: October 25th and 26th
Lifestyle
'Swedes are funnier than they think'
National
Swedish town 'like Venice' after heavy rains
Lifestyle
What's On in Sweden: October 24th - 31st
Gallery
People-watching: October 22nd
Gallery
In Pictures: Prince Carl Philip and Sofia Hellqvist
Lifestyle
Eight things to love about renting a Swedish apartment
National
Vasa ship cannon blasted in Sweden
National
Sub hunt: Day-by-day
National
Sub hunt: Stockholm islanders share their fears with The Local
Sponsored Article
The best options for oversea transfers
National
Dentist gives free care to Roma beggars
Gallery
Property of the week: Malmö
Gallery
PHOTOS: 'Foreign activity' in Swedish waters
TT
Society
QUIZ: How good is your Swedish?
Society
The nudity... and nine other things expat men notice in Sweden
Gallery
People-watching: October 15th
Gallery
Your views: Should outdoor smoking be banned in Sweden?
Business & Money
Sweden has 'large hole' in finances
Sponsored Article
Introducing... Finding a job in Stockholm
Society
Monster salmon caught in northern Sweden
Gallery
Property of the week: Lorensberg
National
Scandinavia's child bride
National
Ebola crisis: How is Sweden preparing?
Business & Money
How Sweden is becoming a cashless society
Gallery
Stockholm Burlesque Festival 2014
National
How a little red horse became a symbol for Sweden
Gallery
People-watching: October 12th
Business & Money
The hottest start-ups from southern Sweden
National
Stockholm is 'best' region for well-being
Sponsored Article
How to catch the first lobster of the year
Team SCA
Sponsored Article
All-female SCA team takes off on Volvo Ocean Race
Latest news from The Local in Austria

More news from Austria at thelocal.at

Latest news from The Local in Switzerland

More news from Switzerland at thelocal.ch

Latest news from The Local in Germany

More news from Germany at thelocal.de

Latest news from The Local in Denmark

More news from Denmark at thelocal.dk

Latest news from The Local in Spain

More news from Spain at thelocal.es

Latest news from The Local in France

More news from France at thelocal.fr

Latest news from The Local in Italy

More news from Italy at thelocal.it

Latest news from The Local in Norway

More news from Norway at thelocal.no

989
jobs available
Swedish Down Town Consulting & Productions
Swedish Down Town Consulting & Productions is an innovative business company which provides valuable assistance with the Swedish Authorities, Swedish language practice and general communications. Call 073-100 47 81 or visit:
www.swedishdowntown.com
PSD Media
PSD Media is marketing company that offers innovative solutions for online retailers. We provide modern solutions that help increase traffic and raise conversion. Visit our site at:
http://psdmedia.se
If you want to drink, that’s your business.
If you want to stop, we can help.

Learn more about English-language Alcoholics Anonymous in Sweden. No dues. No fees. Confidentiality assured.
AA-EUROPE.ORG/SWEDEN