'Average Sven' battles Jesus in kindness stakes
Published: 17 Dec 2013 14:36 GMT+01:00
Updated: 17 Dec 2013 14:36 GMT+01:00
No need to be dead or iconic to be as kind as Jesus, Gandhi, or Mother Teresa? Not if Unicef Sweden's Christmas donation campaign is on to something in its new series of adverts.
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For unclear reasons Jesus Christ adopts a half-baked Australian accent in a series of adverts hoping to get Swedes to part with their money for charity over the holiday season. The Christian prophet gets dragged into "thou areth holier than I" chat with Mother Theresa and Mohatma Gandhi, both considered iconic for their life work.
Sweden's representative - the 'new guy' who is granted an audience with the holy trio - is a rather confused-looking Average Sven, who admits he got to the table by clicking a banner ad for Unicef online.
Forsman & Bodenfors were also behind the epic splits Volvo commercial featuring Jean Claude Van Damne.
In the Unicef adverts Jesus Christ, Gandhi, Mother Teresa and the random Swede share tales of giving and sacrifice while in one clip Christ gets a crash course in how to browse the internet. In a statement on the Forsman & Bodenfors website, the company said the campaign was motivated to show how four different characters could make a difference.
The campaign prompted Ad Week to quip: "It's a good thing Jesus is on board, since it usually takes a miracle to get folks to click on banner ads, even for a good cause."