• Sweden's news in English
 
app_header_v3

Zlatan rewrites national anthem in new Volvo ad

The Local/pvs · 25 Jan 2014, 08:15

Published: 25 Jan 2014 08:15 GMT+01:00

"This is as Sweden looks like 2014. I don't speak perfect Swedish, but that's the way it is. A mix everywhere. I can be Swedish all the same. We are all different yet similar," Ibrahimovic said in an interview with the Dagens Industri (DI) daily.

"My father is from Bosnia and Muslim. Mum is from Croatia and Catholic. But I was born in Sweden and am a Swedish citizen. You can't change that. That's the situation, accept it."

The film features Zlatan in the far north of Sweden out hunting, diving into icy water, and even giving his son a haircut. 

The full film is due for release later on Saturday January 25th.

The soundtrack - a reworked version of the Swedish national anthem "Du Gamla, Du Fria" has been composed together with Max Martin, a well-known music producer in Sweden.

Ibrahimovic has in the past been criticized for not singing the national anthem when it is played prior to international matches and the 32-year-old explained to DI why he prefers to stay silent.

"It has just never clicked with me to sing these words," he said. "This new anthem is just what we need. The old one was long and boring."

Story continues below…

In a short statement to the teaser released on Friday Volvo explained the choice of Ibrahimovic for the new campaign.

"Volvo is part of a global world. Still, it is in Sweden that we find comfort, strength and inspiration. And we share our love for Sweden with one of our greatest: Zlatan Ibrahimovic."

The Local/pvs (news@thelocal.se)

Your comments about this article

Today's headlines
'I am the whistleblower': sacked Swedbank CEO
Michael Wolf claimed that he had himself reported the non-compliant transactions. Photo: Anders Ahlgren/SvD/TT

'I am the whistleblower': sacked Swedbank CEO
6 hours ago

“I know which companies this concerns, and I made losses on them."

Karolinska head quits over scandal-hit surgeon
Professor Anders Hamsten. Photo: Jonas Ekströmer/TT

Karolinska head quits over scandal-hit surgeon
10 hours ago

Karolinska Institute "failed to see the warning signs" of fraud surrounding Paolo Macchiarini.

Sweden jails Bulgarians for begging ring
Beggars from Romania and Bulgaria have become a common sight on Sweden's streets. Photo:

Sweden jails Bulgarians for begging ring
11 hours ago

Landmark case sees brothers jailed for human trafficking.

Azita Raji confirmed US envoy to Sweden
Azita Raji speaks at Barnard College in 2013. Photo: Barnard College

Azita Raji confirmed US envoy to Sweden
13 hours ago

After eight months, Sweden will finally get a US ambassador.

Video
WATCH: Rare peek at Swedish wild lynx caught on camera
File photo of lynx. Photo: AP Photo/Sergiy Gaschak

WATCH: Rare peek at Swedish wild lynx caught on camera
1 day ago

You may never get this close to these shy Swedish wild cats again.

Sacked Swedish banker suspected of shady deals
Sacked Swedbank boss Michael Wolf. Photo: Pi Frisk/SvD/TT

Sacked Swedish banker suspected of shady deals
1 day ago

UPDATED: But Sweden's biggest bank's former CEO Michael Wolf says he is the victim of a "smear campaign".

Where to find your favourite features on The Local
Read about Swedish food every Friday. Photo: Camilla Degerman/Image Bank Sweden

Where to find your favourite features on The Local
1 day ago

Find out when you can get a guaranteed food, business, property or fix or get involved in the debates The Local's readers are talking about.

Guess why this Swedish beer label got banned?

Guess why this Swedish beer label got banned?
1 day ago

Don't drink and drive pirate ships, kids.

Protesters cheer on 'refugee attack' suspects
The Nicksta camp site, where the attack was allegedly set to take place. Photo: Marcus Ericsson/TT

Protesters cheer on 'refugee attack' suspects
1 day ago

Around 100 people spent Friday morning gathered outside a Swedish court where a group of men planning a violent attack at refugee housing were appearing.

Housing crisis
Housing market cools after 2015's crazy price hikes
Apartments in Gröndal, Stockholm. Photo: Lars Persson/TT/SvD

Housing market cools after 2015's crazy price hikes
1 day ago

Property prices in Sweden are now stable or rising slowly, market experts say.

Sponsored Article
US taxes and FATCA: 'The time for hiding is over'
National
Can you spot the dildo in this photo?
Sponsored Article
Just landed? Here's the secret to finding work in Stockholm
Culture
Seven facts about the shy Swede behind the world's pop music
Travel
Why are people so happy in Malmö?
Blog updates

12 February

Editor’s blog, February 12th (The Local Sweden) »

"Hi readers, Sweden’s most southern city, Malmo, hasn’t had the easiest start to the year, grabbing global…" READ »

 

9 February

Förr, förut, förrän, före and … innan! (The Swedish Teacher) »

"Hejsan! A long time ago, I got this question: It would be a huge help if you could…" READ »

 
 
 
Sponsored Article
How to set up shop in the 'Silicon Valley of Sweden'
National
Less than one percent of Swedish crimes linked to refugees
Sponsored Article
Luleå: 8 winter must-dos in Sweden's far north
Features
Single? Here are the ten Swedish words you have to learn
Fastighetsbyrån
Gallery
Property of the week: Lindesberg, Örebro
Lifestyle
VIDEO: What's the fuss about Sweden's semla bun?
Sponsored Article
Swiss hospitality: The ladder to your international career
Culture
Ten fab Swedish hits for February
Sponsored Article
Ice magic at north Sweden island lodges
Finest
Gallery
People-watching: February 6th-7th
Travel
Stockholm's eight REAL no-go zones
Sponsored Article
Stockholm's secret ski resort: Kungsberget
Gallery
People-watching: February 3rd
Sponsored Article
Lofsdalen: The real Swedish wilderness
National
'How confronting the man who robbed me gave me closure'
Analysis & Opinion
DEBATE: Why are Swedes so obsessed with Nordic skiing?
Culture
See which Swedish museums are now opening up for free
Gallery
Property of the week: Insjön, Nacka
National
VIDEO: Tensions caught on camera inside Swedish asylum home
Gallery
People-Watching: January 29th - 31st
International
How will Sweden deport up to 80,000 failed asylum seekers?
Sport
When you gotta go... Swedish racing dog does poo and then takes gold
Sport
Guess who just got a HUGE pay rise?
Travel
WATCH: Five top tips for safe ice skating on Sweden's gorgeous lakes
Gallery
People-watching: January 27th
National
'Sweden could be at war within years'
3,522
jobs available
PSD Media
PSD Media is marketing company that offers innovative solutions for online retailers. We provide modern solutions that help increase traffic and raise conversion. Visit our site at:
psdmedia.se