• Sweden edition
 
Video
Home-made Volvo ad becomes YouTube hit
Would you buy this car? Photo: YouTube (screenshot)

Home-made Volvo ad becomes YouTube hit

Published: 12 May 2014 15:56 GMT+02:00
Updated: 12 May 2014 15:56 GMT+02:00

It's no secret - Volvo is viral material. 
 
Volvo Trucks managed to rake in some 1.1 billion kronor ($170 million) from a series of ads with Jean Claude Van Damme. And Zlatan Ibrahimovic rewrote the Swedish national anthem for an ad with Volvo Cars. And Swedish pop star Robyn was next in line for Volvo limelight. 
 
But the latest viral video selling the Swedish car comes not from the company itself, but from a southern Swede in need of more garage space. 
 
"I bought a new car but I only have one parking space," Christoffer Castor, a 28-year-old video advertiser from Skåne, told The Local. "So I got two of my friends and shot the film during lunch."
 
The car in question is a red Volvo 245 from 1993, undeniably one of the most lacklustre models to be produced. But with the camera work of colleague Christian Svanlund and a witty and wacky script written in under 20 minutes, no one would ever know. 
 
Castor put up the colourful car ad on Swedish buy-sell site Blocket, and included a link to the video on YouTube. It wasn't long before people started taking notice. 
 
"The Swedish version got a lot of attention," Castor remarked. "All the big newspapers are writing about it. I didn't think it would be a hit outside of Sweden, but people started asking for it in English."

Castor's English-language video ad. See the Swedish version here, which already boasts around 250,000 hits
 
Castor complied, and the video is now international. A few details were lost in translation - making the ad even sillier. A blend of inflated truth and obvious gibberish, the ad refers to the vehicle in lofty and sometimes ludicrous terms. 
 
"Sprung from the hands of engineering wizards of a bygone era, forged in spotless tweed in three different sauces," says the enigmatic voice of Castor's comrade, Johan Karlberg.
 
With a quarter of a million views on YouTube in just three days, Castor's Swedish version of the ad has garnered plenty of laughs, and even a tweeted thank you from Volvo. But the car is yet to be sold. 
 
"There are people interested but no real concrete offers yet," Castor said. 
 
And the new car? Also a Volvo.
 
"1968," Castor laughed. "I like 'em old."
 

Solveig Rundquist
Follow Solveig on Twitter.

The Local (news@thelocal.se)

Don't miss...X
Left Right

Your comments about this article

Today's headlines
Brit's charity tractor trek heads for Sweden
The vintage tractor ready to travel from UK to north Norway. Photo: Peter Matheson

Brit's charity tractor trek heads for Sweden

A British man is set next month to drive from Scotland, across Sweden, and to the northern tip of Norway on a vintage tractor to raise money for a cancer charity. READ  

Sweden agency hikes heat warning to 'extreme'
This canine friend is not amused. Photo: TT

Sweden agency hikes heat warning to 'extreme'

Swedish weather agency SMHI has raised its weather warning, giving notice of "extremely high temperatures" in parts of the country. READ  

Songs for a hot Swedish summer
Ted Gärdestad. Photo: TT

Songs for a hot Swedish summer

Contributor Paul Connolly has put together a list of Swedish songs to capture balmy summer days, which in his neck of the northern woods are pushing the mercury above 35c for the first time in a century. READ  

Swedes suffer as buses boil in the summer sun
Photo: TT

Swedes suffer as buses boil in the summer sun

Stockholm's local traffic authority has received almost 300 complaints since June 1st with many regarding stifling heat on the city's buses, which lack air con. READ  

Grounded flights strand Swedes in Tel Aviv
Photo: Matt Rourke/TT

Grounded flights strand Swedes in Tel Aviv

UPDATE: About 270 passengers planning to fly to Stockholm are still stranded in Tel Aviv, and airlines have stated that flights will likely be grounded on Thursday as well. READ  

The Local List
Top ten: Swedish taboos
The butter knife is for butter. Photo: Mats Sandelin/TT

Top ten: Swedish taboos

From standing in line to taking your hols in the off-season, Sweden is a society with customs and faux pas, the Danes might say taboos. Here is a list of ten to watch out for. READ  

Fears mount for Swede kidnapped in Ukraine
A tank in Horlivka. Photo: Dmitry Lovetsky/TT

Fears mount for Swede kidnapped in Ukraine

A mediator who handles prisoner exchanges between Ukraine and pro-Russian rebels said on Wednesday that he feared for the life of a kidnapped Swede. READ  

Vattenfall cuts losses despite 'tough market'
Photo: TT

Vattenfall cuts losses despite 'tough market'

Swedish power group Vattenfall said on Wednesday that second quarter losses had been cut despite trying market conditions, forecasting that energy prices were unlikely to recover in the "foreseeable future". READ  

Swedes 'most beautiful' in the Nordics
Swedish actors Peter Johansson, Anna Sahlin and Måns Zelmerlöw. Photo: Maja Suslin/TT

Swedes 'most beautiful' in the Nordics

Who is the fairest of them all? Swedes are, according to the rest of the Nordic nations in a recent survey. READ  

My Swedish Career
American teams up with Swede to beat cancer
Matthew Volsky holding the Gynocoular colposcope which is used for screening cervical cancer. Photo: Gynocoular

American teams up with Swede to beat cancer

When Matthew Volsky first came to Sweden he didn't think he would stick around. Six years and a pioneering invention later he tells The Local about the medical device which is helping save lives around the world. READ  

RECEIVE OUR NEWSLETTER AND ALERTS
National
Swedish cops elect not to shoot 'angry elks'
Business & Money
New alcohol retail rules threaten micro-breweries
Gallery
People-watching Båstad
Business & Money
Sweden falls to third in global innovation index
Society
Swedish ornithologists keep webcam watch
Blog updates

22 July

Det (The Swedish Teacher) »

"Hej! “Det” is a personal pronoun that can be used in many ways, and it might me confusing if you always translate “det” to English “it”. In this article I will do my best to guide you to how to use “det”. Det replacing a word, a phrase or a clause Let us begin with the less confusing..." READ »

 

22 July

PROTECTING GIRLS FROM ABUSE OF THEIR RIGHTS (The Diplomatic Dispatch) »

"Today (22 July) my Prime Minister, David Cameron, and UNICEF, are hosting the world’s first #GirlSummit in London. The Summit’s aim is to mobilise domestic and international efforts to end the appalling practices of Female Genital Mutilation (FGM) and Child Early Forced Marriage (CEFM). This is a high priority for the UK government and the Prime..." READ »

 
 
 
Photo: Andreas Nordström/Image Bank Sweden
Gallery
Top ten Swedish beach hot spots
Tech
Swedish Wiki vet sets new content record
Photo: Fastighetsbyrån
Lifestyle
In Pictures: The Local's Property of the Week
Photo: Finest.se
Gallery
People-watching July 15-16
Photo: Ola Ericson/Image Bank Sweden
Society
What's On in Sweden
Photo: Lisa Mikulski
National
Hope springs eternal for expat pet shop owner
Gallery
Princess Estelle steals limelight at mum's birthday
National
Swedes risk infants' lives by covering up prams
National
Swede runs for office just using Bitcoin funds
Gallery
People-watching July 11-13
National
Malmö mayor slams Danish beggar ban
National
Swedish anti-abortion midwife sues county
National
Swede's salary chopped for Facebook use
National
Northern Sweden warmest in 90 years
Gallery
'Victoria Day': Crown Princess Victoria turns 37
Politics
Mona Sahlin to fight extremism in Sweden
National
EU tells Sweden to cover up snus flavours
Society
Swede snags assassin role in Tom Cruise film
Sponsored Article
Introducing... Your finances in Stockholm
Sponsored Article
Introducing... Housing in Stockholm
Latest news from The Local in Austria

More news from Austria at thelocal.at

Latest news from The Local in Switzerland

More news from Switzerland at thelocal.ch

Latest news from The Local in Germany

More news from Germany at thelocal.de

Latest news from The Local in Denmark

More news from Denmark at thelocal.dk

Latest news from The Local in Spain

More news from Spain at thelocal.es

Latest news from The Local in France

More news from France at thelocal.fr

Latest news from The Local in Italy

More news from Italy at thelocal.it

Latest news from The Local in Norway

More news from Norway at thelocal.no

702
jobs available
Swedish Down Town Consulting & Productions
Swedish Down Town Consulting & Productions is an innovative business company which provides valuable assistance with the Swedish Authorities, Swedish language practice and general communications. Call 073-100 47 81 or visit:
www.swedishdowntown.com
If you want to drink, that’s your business.
If you want to stop, we can help.

Learn more about English-language Alcoholics Anonymous in Sweden. No dues. No fees. Confidentiality assured.
AA-EUROPE.ORG/SWEDEN
PSD Media
PSD Media is marketing company that offers innovative solutions for online retailers. We provide modern solutions that help increase traffic and raise conversion. Visit our site at:
http://psdmedia.se