It's no secret - Volvo is viral material.
Volvo Trucks managed to rake in some 1.1 billion kronor ($170 million) from a series of ads
with Jean Claude Van Damme. And Zlatan Ibrahimovic rewrote the Swedish national anthem for an ad with Volvo Cars
. And Swedish pop star Robyn was next in line
for Volvo limelight.
But the latest viral video selling the Swedish car comes not from the company itself, but from a southern Swede in need of more garage space.
"I bought a new car but I only have one parking space," Christoffer Castor, a 28-year-old video advertiser from Skåne, told The Local. "So I got two of my friends and shot the film during lunch."
The car in question is a red Volvo 245 from 1993, undeniably one of the most lacklustre models to be produced. But with the camera work of colleague Christian Svanlund and a witty and wacky script written in under 20 minutes, no one would ever know.
Castor put up the colourful car ad
on Swedish buy-sell site Blocket, and included a link to the video on YouTube. It wasn't long before people started taking notice.
"The Swedish version got a lot of attention," Castor remarked. "All the big newspapers are writing about it. I didn't think it would be a hit outside of Sweden, but people started asking for it in English."
Castor's English-language video ad. See the Swedish version here, which already boasts around 250,000 hits
Castor complied, and the video is now international. A few details were lost in translation - making the ad even sillier. A blend of inflated truth and obvious gibberish, the ad refers to the vehicle in lofty and sometimes ludicrous terms.
"Sprung from the hands of engineering wizards of a bygone era, forged in spotless tweed in three different sauces," says the enigmatic voice of Castor's comrade, Johan Karlberg.
With a quarter of a million views on YouTube in just three days, Castor's Swedish version of the ad
has garnered plenty of laughs, and even a tweeted thank you from Volvo. But the car is yet to be sold.
"There are people interested but no real concrete offers yet," Castor said.
And the new car? Also a Volvo.
"1968," Castor laughed. "I like 'em old."