• Sweden edition
 
Shoe-loving Swedes top smartphone use
Swedes use smartphones more than any other Nordic nation. Photo: The Local

Shoe-loving Swedes top smartphone use

Published: 09 Jul 2014 15:12 GMT+02:00
Updated: 09 Jul 2014 15:12 GMT+02:00

One thousand Swedes were quizzed about their mobile phone habits in the survey, which was conducted by Google in collaboration with pollseters TNS and YouGov.

Sweden left Nordic neighbour Finland trailing in its wake. While 57 percent of Finns owned a smartphone, the study revealed, in Sweden the figure was 75 percent.

E-readers, such as the Amazon Kindle, are also a hit with Swedes, with 38 percent of those surveyed owning such a device. Norwegians and Danes loved them even more, with nearly half owning an electronic reader.

Smartphone use continues to increase in Sweden with the amount of users increasing by 18 percent in the space of a year.

And why do Swedes use their smartphones so much?

The most popular pursuit was restaurant-hunting. After that? Home decor and shoes.

"Those three areas make-up a half of all searches by mobile users. I personally was a little surprised at the big search interest for interior decorations and shoes," Anders Berglund, country director for Google Sweden, told Dagens Nyheter.

The survey has also demonstrated that Swedes weren't as keen on using their smartphones when going abroad. Some 71 percent said they would be willing to go online more when they stepped off Swedish shores if the price was cheaper.

Berglund added that although prices have decreased, the cost of using a smartphone abroad remained a deterrent to users.

In early July the EU capped roaming charges across the continent.

The maximum price for using the internet will fall from 4.75 kronor ($0.70) to 2.24 per megabyte, while sending a text message drops from 0.84 kronor to 0.67.

The Local/pr

For more stories about Sweden, join us on Facebook and Twitter

The Local (news@thelocal.se)

Don't miss...X
Left Right

Your comments about this article

Today's headlines
Sweden's highest peak to lose title next year
The view of Kebnekaise's southern peak, soon to be the second highest peak in the country. Photo: Stockholm University

Sweden's highest peak to lose title next year

Mount Kebnekaise's southern peak will no longer be the highest point in Sweden by 2015, researchers predicted on Thursday, adding that the change will spell a major blow for tourism in the region. READ  

Gothenburg preschools end school photography
Moments like these are a thing of the past for Gothenburg preschoolers. Photo: Jonas Ekströmer/TT

Gothenburg preschools end school photography

Preschool managers in Gothenburg have decided to ban class photos at preschools in their municipality, citing the different economical situations of families as one reason for the change. READ  

Presented by Stockholm Business Region
Introducing… Insurance in Stockholm
This is Stockholm. Don’t worry - be happy. File photo: ASIFE/iStockphoto

Introducing… Insurance in Stockholm

Many consider Sweden a pretty safe place to live, but what if an icicle pierces your little toe or a ray of midnight sun sets fire to your kettle? Don’t worry, we’ve got you covered when it comes to sorting out insurance in Sweden. READ  

Brit's life in Sweden becomes BBC radio show
The cast of The Cold Swedish Winter.

Brit's life in Sweden becomes BBC radio show

The Local chats to UK funnyman Danny Robins about his new radio show The Cold Swedish Winter, which is making waves on BBC radio. He talks elk, moose, and what it means to be a Swedophile. READ  

Allergic Swedes demand separate metro carriages
Peanut photo Shutterstock

Allergic Swedes demand separate metro carriages

A Swedish allergies association has asked Stockholm public transport officials to set aside certain carriages on the metro for those with allergies - banning nuts, animals, and strong fragrances in transit. READ  

Most Swiss want Sweden to be next door
Flag photo: Shutterstock

Most Swiss want Sweden to be next door

Who said there were hard feelings between the oft-confused Swiss and Swedes? A new survey shows that Swiss people would rather have the land of Abba as their neighbour over anyone else in the EU. READ  

What's On in Sweden
Photo: TT

What's On in Sweden

Plenty of events around Sweden to get your teeth into this weekend, with Sunday capped off with a free visual-music concert in central Stockholm. READ  

Elections 2014
Red-greens stay way ahead of Alliance in polls
The Allliance party leaders. Photo: Mats Andersson/TT

Red-greens stay way ahead of Alliance in polls

While the gap between the red-greens and the Alliance is decreasing, the opposition is still far ahead, scoring 48.8 percent of support in a fresh poll. The Alliance came in at 37.7 percent. READ  

Malmö end 14-year Champions League wait
Striker Magnus Eriksson sprints onto the pitch at the end of Malmö's 3-0 win over Salzburg in a Champions League qualifier. Photo: Björn Lindgren/TT

Malmö end 14-year Champions League wait

Malmö overpowered Salzburg on Wednesday night to become the first Swedish team to reach the Champions League since 2000. READ  

Swedish royals boycott Chuck Berry's ceremony
Queen Silvia. Photo: Henrik Montgomery/TT

Swedish royals boycott Chuck Berry's ceremony

Members of Sweden's royal family have revealed that they boycotted the Polar Music Prize ceremony on Tuesday, due to Chuck Berry's past conviction for human trafficking. READ  

RECEIVE OUR NEWSLETTER AND ALERTS
Gallery
People-watching August 27
Gallery
Top ten false friends in Swedish
National
Roma advocate scoops Wallenberg prize
Society
Meet the man who made a Swedish store recall its high heels for kids
Business & Money
'How I came to run my own business in Sweden'
Blog updates

25 August

Hit och dit, här och där (The Swedish Teacher) »

" Hej igen! A common challenge for Swedish language students are the location adverbs hit/här, dit/där, hem/hemma etc. Some of the location adverbs come in two versions. We should use one type of location adverb when we use a verb describes where we are, and we should use the other type of location adverb when we the verb..." READ »

 

25 August

The Dollar Store (Blogweiser) »

"A dollar store in Sweden. Blog post: http://t.co/tNuuvcP1q0 #USD #greenbacks #sweden #sverige pic.twitter.com/RHFAYf7U1k — Joel Sherwood (@joeldsherwood) August 23, 2014 There’s a chain here in Sweden called The DollarStore. This name always stood out to me in a country where they don’t use dollars. I went there for the first time this weekend. They actually accepted greenbacks..." READ »

 
 
 
Politics
Expert explains why Sweden's election oozes uncertainty
National
City plays Schindler's List theme at Nazi rally
Society
For Stockholm Fashion Week, here's the A-Z of Swedish fashion
National
'Amnesiac' man avoids deportation for ten years
Gallery
Princess Estelle through the years
Business & Money
Swedish city all set for six-hour workday trial
Business & Money
Five golden rules for the Swedish job hunt
Sponsored Article
Graduates: Insure your income in Sweden with AEA
Gallery
People-watching August 22-24
National
Armed royal guards caught (very) drunk on the job
National
Sweden orders textbook on Roma discrimination
Gallery
Violent anti-Nazi demonstrations in Malmö
Society
A closer look at Sweden's five official minority languages
Gallery
See the destruction from the southern Sweden floods
Politics
'Sweden Democrats hold the key to elections'
Society
Swedes celebrate first day of smelly fish season
Politics
Sweden elections: How do they work?
Finest.se
Gallery
People-watching August 20th
Society
Did you know the Bronx in NYC was named after a Swede?
Sponsored Article
Find out what gives this Swedish school executive appeal
Sponsored Article
Introducing...Your finances in Stockholm
Sponsored Article
Introducing...Housing in Stockholm
Latest news from The Local in Austria

More news from Austria at thelocal.at

Latest news from The Local in Switzerland

More news from Switzerland at thelocal.ch

Latest news from The Local in Germany

More news from Germany at thelocal.de

Latest news from The Local in Denmark

More news from Denmark at thelocal.dk

Latest news from The Local in Spain

More news from Spain at thelocal.es

Latest news from The Local in France

More news from France at thelocal.fr

Latest news from The Local in Italy

More news from Italy at thelocal.it

Latest news from The Local in Norway

More news from Norway at thelocal.no

744
jobs available
Swedish Down Town Consulting & Productions
Swedish Down Town Consulting & Productions is an innovative business company which provides valuable assistance with the Swedish Authorities, Swedish language practice and general communications. Call 073-100 47 81 or visit:
www.swedishdowntown.com
PSD Media
PSD Media is marketing company that offers innovative solutions for online retailers. We provide modern solutions that help increase traffic and raise conversion. Visit our site at:
http://psdmedia.se