• Sweden's news in English
 
app_header_v3

'My dream is to open a post-apocalyptic store'

Sanna Håkansson · 15 Jul 2014, 15:43

Published: 15 Jul 2014 15:43 GMT+02:00

Although the term prepping is fairly new, the concept has always been around. The modern version of the phenomenon prepping originated in the 1970's America and is an offshoot of the survivalist movement. In short, it is about making sure you have everything you need in case disaster hits, whether it be minor power cuts or a zombie invasion. 
 
Fredrik Qvarnström is the owner of Överlevnadsbutiken, an online store dedicated to providing survival equipment to Swedes wanting to prepare for any type of disaster that may occur.
 
"I got the idea after a couple of friends told me a bit about the phenomenon of prepping and realized a specific store for it didn't exist in Sweden," Qvarnström tells The Local.
 
"I noticed you could actually make a living from it."
 
Qvarnström does not personally consider himself a prepper, more someone who is prepared for situations where you may not be able to leave your house for a longer period of time or are unable to get hold of supplies.
 
"Swedes are so used to being able to just drive down to the local shop whenever the fridge is empty, but what happens when there's a blizzard or there's a power cut?" Qvarnström says.
 
One of the differences between prepping in the US and prepping in Sweden is the stocks and provisions that people choose to hoard. Swedes focus more on making sure their food supplies are sufficient while Americans stockpile ammunition.
 
"Americans are more open about having supplies and being able to defend them while Swedes tend to try to keep their prepping a secret so they don't have to defend anything at all," Qvarnström says.
 
"Swedes also seem more likely to be on friendly terms with their neighbours and helping one another in case of a disaster."
 
Another big difference that he has noticed is the Swedish tendency to trust in the state far more than Americans do.
 
Though some people go crazy and plan for every scenario possible, a lot of the Swedish customers order simpler things such as food powder, blankets and backpacks.
 
Qvarnström initially thought the demand would be greater in the rural areas, where people are more prone to thinking about facing various challenges caused by for example the weather, but location does not seem to play that big a part in terms of what the customers buy to prepare.
 
Story continues below…
"I have a very wide range of clients, both from the cities and the rural area, and about 75% of them are male," Qvarnström tells The Local.
 
Qvarnström remains upbeat, or perhaps rather downbeat, with regards to the prospects for his business model, believing that there will come a time when prepping will pay off, whether it be due to high oil or food prices or a pandemic. He also has a fascination with post-apocalyptic scenarios.
 
"My dream is to open a post-apocalyptic fashion store," he says, adding that his friends however advised him against stocking shoulder pads and Mad Max-style hairspray.
 
"There is something about the feeling of being entirely alone in a city, just like in movies or video games." 
 

For more news from Sweden, join us on Facebook and Twitter.

Sanna Håkansson (sanna.hakansson@gmail.com)

Your comments about this article

Today's headlines
PLO seeks apology over Sweden Eurovision flag ban
Sweden was the first EU member state in Western Europe to officially recognise the State of Palestine. Photo: TT

First it was the Basques...

Sweden's king celebrates 70th birthday
King Carl XVI Gustaf joins in with a rendition of All You Need Is Love with the Tensta Gospel Choir and their leader Cedwin Sandanam. Photo: TT

But Norwegian royals stay at home after deadly helicopter crash.

Brussels attacks
Swedish terror suspect 'dumped bomb in toilet'
Osama Krayem. Photo: Facebook

Belgian media report that Osama Krayem tried to dispose of the explosives before carrying them onto the Brussels metro system.

Eurovision 2016
Regional politicians hit out at Sweden's Eurovision flag ban
Lots of flag-waving at Eurovision. Photo: AP Photo/Kerstin Joensson

Spanish politicians have criticized Swedish Eurovision organizers after a regional flag was banned alongside that of Isis from the competition in Stockholm.

Eight charged over shooting at Gothenburg restaurant
People leaving flowers at the scene of the fatal shooting last year. Photo: TT

The attack last spring left two people dead in one of the most high-profile shootings in Sweden in recent years.

Swedes want answers from Russia after Nato warning
Russian T-14 Armata tanks make their way to Red Square during a rehearsal for the Victory Day military parade in May. Photo: Alexander Zemlianichenko/AP

UPDATED: What exactly does Russia's foreign minister mean when he says his country will "take action" if Sweden joins Nato?

Two historic shipwrecks found right in central Stockholm
Divers looking for a ship in central Stockholm. Photo: Anders P Näsberg/Statens maritima museer

Another two shipwrecks dating back to at least the 1600s have been found in central Stockholm.

Alicia Vikander scoops lead role in new Tomb Raider
Alicia Vikander poses at the Scandinavian terrace during the 68th Cannes film festival last May. Photo: Jean Christophe Magnenet/AFP

The next Lara Croft will be a Swede.

Brussels terror suspect wants jail time in Sweden
Osama Krayem. Photo: Facebook

Osama Krayem wants to come home if found guilty.

The Local Recipes
How to make Sweden's famous veal burgers
Photo: John Duxbury

These mouth-watering burgers, or Wallenbergare, are a classic at Swedish restaurants. Food writer John Duxbury shares his recipe with The Local.

Sponsored Article
Kista: The best office space in Sweden?
Analysis & Opinion
Why Sweden's fretting about Brexit
Sponsored Article
Why international researchers love to call Malmö home
National
INTERVIEW: Swedish police officer 'beat me up and used racial slurs'
Gallery
People-watching: April 27th
Blog updates

29 April

Editor’s blog, April 29th (The Local Sweden) »

"Hello readers, Relations between Sweden and Russia went from slightly strained to full-on James Bond this…" READ »

 

18 April

A day as a guard (The Diplomatic Dispatch) »

"Life as an Ambassador. Driven around in the Jaguar. Visits all planned so you go straight…" READ »

 
 
 
Sponsored Article
‘Life in Stockholm’s suburbs is better than people realize’
National
Öresund bridge border checks net record number of drink drivers
Sponsored Article
'A huge waste of resources': how to fix integration
National
Swedes bid farewell to iconic Volvo
Gallery
Property of the week: Enköping
Gallery
People-watching: April 22nd-24th
Sponsored Article
'A sustainable Sweden must embrace diversity'
Politics
Could Brits in Europe stop Brexit?
Sponsored Article
What's the best way for expats to transfer money abroad?
National
The first official picture of Sweden's new royal Prince Alexander
National
Sweden's Sami reindeer still live in the shadow of Chernobyl
Sponsored Article
Sigtunaskolan: 'The best of what Sweden has to offer'
Finest
Gallery
People-watching: April 20th
Sponsored Article
How to launch your international career
National
Why was a Nazi flag hoisted in a Swedish town on Hitler's birthday?
National
How did Sweden's deputy PM get in trouble over New York comments?
Sponsored Article
Becoming an expat: where to start
Finest
Gallery
People-watching: April 16th-17th
Sponsored Article
'I may work at a Swedish company, but we’re global'
Culture
Sweden finally axes historic dancing ban
Sponsored Article
The Inner Circle: Stockholm's secret dating scene
International
Have you phoned Sweden yet?
Sponsored Article
'Swedes must realize only soft power can defeat radicalism'
Finest
Gallery
People-watching: April 13th
National
Is booze going up in Sweden?
National
How Sweden's fake 'smombie' traffic sign is being used for real
Culture
Sweden's Tarzan drops trousers
Finest
Gallery
People-watching: April 9th-10th
Sport
Zlatan wants to be new 'Rambo'
National
Swedes in a huff about giant TV penis
3,254
jobs available
PSD Media
PSD Media is marketing company that offers innovative solutions for online retailers. We provide modern solutions that help increase traffic and raise conversion. Visit our site at:
psdmedia.se