• Sweden's news in English
 
app_header_v3

Politician reported for selling 'negro ball'

The Local · 26 Jul 2014, 17:05

Published: 26 Jul 2014 14:37 GMT+02:00
Updated: 26 Jul 2014 17:05 GMT+02:00

Business woman and Moderate party politician Eva Sidekrans sparked controversy by selling the items with the label which was widely picked up by social media. 

"We have this morning lodged a police notification against her for a hate crime against an ethnic group," Zakaria Zouhir, chairperson of the Afro-Swedish national association told the TT news agency.

Zouhir added that there is, at present, no discrimination law covering the labelling of items and suggested that it should be changed.

"For it is racist and offensive," he said.

The politician has since issued an apology telling TT; "If anybody feels offended by my pastry then I am sorry. It has never in the ten years that I have sold them had the purpose of upsetting anybody." 

Sidekrans runs a business called Seama which bills itself as "old fashioned goodness" on her website. When quizzed why she had called the items 'negerbollar" she referred people to visit a well-known dictionary website.

"Visit tyda.se and search for the word negerboll. That's where you will get the explanation," Sidekrans told the Arbetarbladet newspaper.

On the site it says that according to the Swedish national food administration (Livsmedelsverket) you can't call a 'negerboll' a coco ball or a chocolate ball as they both contain the same small quantity of coco and chocolate.

However, the website also states that the Equality Ombudsman (diskrimineringsombudsmannen) warns against using the term.

"Those who say that it doesn't mean any harm just don't understand," added Zouhir.

Sidekrans was due to stand for election in Älvkarleby, central Sweden, in September but her fate now hangs in the balance.

"It is inappropriate to use that word and we will have a meeting of the union leadership and have a conversation with her, but I can't currently say whether she will remain on the ballot," Jessika Vilhelmsson, chairperson of the Moderates in Uppsala told TT.

In 2012 fellow Moderate party member Lena Adelsohn Liljeroth generated world headlines when she carved up a cake depicting a naked black woman.

"It's not the first time their politicians behave in this way," said Zouhir in reference to the incident two years ago.

Story continues below…

"There seems to be a culture among the Moderates that you behave racist," he said.

Lawyer Per Holfve told TT that the term 'negerboll' is considered offensive by most people but that labels are not presently covered by discrimination law.

Sweden's Discrimination Ombudsman classified the word 'negerboll' as inappropriate in a 2005 ruling against a bakery in Sjöbo in southern Sweden, arguing the term was redolent of racism and slavery. 

The Local/pr

For more news from Sweden, join us on Facebook and Twitter.

The Local (news@thelocal.se)

Your comments about this article

Today's headlines
Brexit vote
Sweden opposition cools talk of 'Swexit' poll
Anna Kinberg Batra, of the largest opposition party, the Moderates. Photo: TT

"This is a sad day for the British and for Europe."

Brexit vote
Swedish PM swats aside calls for EU renegotiation
"Sweden will now lose an important partner in the EU," Löfven said. Photo: TT

Left Party calls "totally irresponsible."

Brexit vote
'Devastated' - Brits in Sweden shocked by Brexit vote

Expat Brits in Sweden have reacted with shock, despair and uncertainty to the result of the EU referendum in the UK which was won 52-48 by the Leave campaign.

Brexit vote
'A morning of sorrow': Sweden reacts to Brexit vote
Photo: TT

The former Swedish EU minister, Birgitta Ohlsson declared that it was 'a morning of sorrow', after British voters opted to leave the European Union on Thursday.

The Local Recipes
How to make Karin's delicious Midsummer cake
Karin's cake. Photo: swedishfood.com

"We are very tolerant of other cultures except when it comes to strawberries."

Sweden named the world's 'most reputable' country
The flag of the world's most reputable country – at least according to one report. Photo: Fredrik Sanberg/TT

Sweden has been ranked as the most reputable country in the world by a new report. Find out why.

Why most students don't finish Swedish for Immigrants
More students are taking Swedish for Immigrants classes, but completion rates are low. Photo: Pontus Lundahl

Only four in ten students finished their courses at Sweden's state-funded Swedish for Immigrants classes in 2015, according to new statistics from a national agency.

Swedish police nab drunk-driving lawnmower man
Lawnmowers: dangerous, in the wrong hands. Photo: Hasse Holmberg/TT

A man in southern Sweden is at risk of having his licence revoked after drunkenly driving a motorized lawnmower.

Sweden has EU's second highest food prices
A shopper prepares for the inevitable fleecing. Photo: Fredrik Persson/TT

If your loaf of bread seems ridiculously expensive that’s because it is.

Here's how much alcohol Swedes drink on Midsummer
Systembolaget is a busy place around Midsummer. Photo: Fredrik Sandberg/TT

Swedes are known for letting loose on Midsummer, but the most recent figures from the country's state-run alcohol monopoly may surprise you.

Sponsored Article
How to find student housing in Malmö: 5 tips
Culture
How do Swedes celebrate Midsummer?
Sponsored Article
'Sweden gives artists the space to follow their dreams'
Culture
Coming soon: Sweden’s smelly fermented fish
National
Assange lawyer: Sweden should recognize UN opinion
Blog updates

17 June

Queen’s Birthday Stockholm 2016: 9th June. 90th Birthday. 900 Guests! (The Diplomatic Dispatch) »

"What do you do when you read that the Queen’s 90th Birthday in London will be…" READ »

 

10 June

i lördags, på lördag – time phrases for present, past and future (The Swedish Teacher) »

"Hejsan! Swedish time phrases can be difficult to master. It takes a lot of practice to…" READ »

 
 
 
Sponsored Article
5 reasons you should try dating with The Inner Circle
Private
The Local Voices
Why is this Syrian dentist who hugs like a Swede worried about undies?
Sponsored Article
The man behind Sweden's biggest music festival
Swedish nationalist 'shot and ate' lion and giraffe
Analysis & Opinion
'Sweden's residency revamp is harmful and inhumane'
Photo: The Local
The Local Voices
UNHCR boss: 'It's hard to start your life without your family'
Sponsored Article
US expats: Have you met your tax deadlines?
Politics
VIDEO: Brits in Europe say why UK should stay
Sponsored Article
Education abroad: How to find an international school
Photo: Marko Risović
The Local Voices
World Refugee Day: Searching for safety in Europe - in pictures
National
Is Swedish nationalists’ foreign food ban bananas?
Sponsored Article
Why you should attend an international job fair
Gallery
Property of the week: Söråker
Sponsored Article
Malmö: Home to the best food in Sweden?
International
Poll shows huge support for EU in Sweden
The Local Voices
How a Syrian scuba diver mobilized Sweden's biggest asylum centre
Sponsored Article
Avoid hidden fees when sending money overseas
Sport
Zlatan: 'If we'd been fighting for real, he'd be in hospital'
Sponsored Article
VIDEO: Why Malmö is the world's 6th best city for biking
The Local Voices
Orlando reflections: Is it possible to be gay and Muslim?
Sponsored Article
5 reasons you should try dating with The Inner Circle
Sweden to go ahead with migrant age tests
Sponsored Article
US expats: Have you met your tax deadlines?
Gallery
People-watching: June 17th-19th
Sponsored Article
Stockholm school celebrates Nepal Project success
National
Will you be hit by changes to Sweden's residency laws?
Sponsored Article
6 simple travel hacks that will make your life easier
The Local Voices
Why an Iraqi who won Swedish lottery won't quit his restaurant job
Gallery
People-watching: Midweek revellers
National
Why this pizzeria is giving elderly Swedes free meatballs
3,355
jobs available
PSD Media
PSD Media is marketing company that offers innovative solutions for online retailers. We provide modern solutions that help increase traffic and raise conversion. Visit our site at:
psdmedia.se