• Sweden's news in English
 
app_header_v3

Hunger Games success suits Swedish company

The Local/ms · 18 Nov 2014, 12:07

Published: 18 Nov 2014 12:07 GMT+01:00

There were just four people working at Suitopia in Stockholm in 2011 when the company recieved an order for several suits to be worn by the character President Snow, played by Hollywood actor Donald Sutherland.
 
The Swedish start-up was more used to making clothes for weddings or graduations. Business Development Manager Peter Holmgren believes the movie's style team was attracted to the company's colourful range of outfits.
 
"They never said exactly why they chose us, but I think at that time we were one of only a few companies offering such a range of crazy colours. Our business model is about offering customers whatever they want and many of them send back photos of their weddings and things so we had these wacky pictures on our website," he tells The Local.
 

Donald Sutherland (left) with some of the Hunger Games cast in Cannes in 2014. Photo: TT
 
After the initial order, Suitopia was asked to make more and more suits, with a total of 150 ordered by the time the third installment of the Hunger Games series began production.
 
"It was such an exciting period. None of us had read the books but as we started reading them we also saw them selling well in the shops. Then we started hearing that there were going to be some really big names in in the movie," says Holmgren.
 
Some of the suits will be featured in the latest installment of the movie franchise, Mockingjay part I, which is released in Sweden this week.
 
Holmgren describes seeing Suitopia's products on the big screen as "really surreal".
 
"It is such a big movie production. We never expected to be part of that," he adds.
 
As the films have enjoyed success at the box office, the company has increased its sales fivefold from just 5000 a year in 2011. It is set for a 20 million SEK turnover in 2014.
 

Suitopia specializes in coloured suits. Photo: Suitopia
Story continues below…
 
But Holmgren argues that the growing demand for colourful suits is also down to shifting global fashion trends.
 
"Not just Swedes, but people everywhere are getting more accustomed to wearing whatever they like. People don't feel that they need to conform so much," he says.
 
"We get emails every week from people saying 'you must think I am crazy but can I have a pink and orange tuxedo?'. They think they are the only ones, but they are definitely not."
 

For more news from Sweden, join us on Facebook and Twitter.

The Local/ms (news.sweden@thelocal.com)

Your comments about this article

Today's headlines
Why this Swedish police dog has been hailed as a hero
Äddie the police dog has finally retired after ten years on the job. Photo: Christer Torlen

A heart-warming Stockholm Police tribute to Äddie the retiring police dog has attracted hundreds of replies and thousands of likes on Facebook.

Five facts on Manchester United-bound Ibrahimovic
Ibrahimovic is on his way to Old Trafford. Here's everything you need to know. Photo: Anders Wiklund/TT

Zlatan Ibrahimovic has finally confirmed his next choice of club. Here are five facts on the Swedish striker after he announced he is signing for Manchester United on Thursday.

Swedish state appeals against Roma register ruling
Fred Taikon was one of the eleven victims. Photo: Maja Suslin

A court ruling judged that the Swedish state should pay out compensation to eleven victims of ethnic discrimination, but an appeal has now been launched.

Ikea opens massive museum in Sweden
A scene from the museum in Älmhult. Photo: Emil Langvad/TT

Flatpack enthusiasts rejoice: Ikea has just opened a 7,000 square metre museum in the building that once housed its original store.

The Local Recipes
How to make a Swedish chicken and strawberry salad
Chicken and strawberry: a better combination than it may seem. Photo: SwedishFood.com

Easy to prepare, this chicken and strawberry salad is the meal you need this weekend, trust us!

Ibrahimovic confirms Manchester United move
Ibrahimovic playing for Sweden at Euro 2016. Photo: Thanassis Stavrakis/TT

Swedish striker Zlatan Ibrahimovic has put months of speculation over his future to an end by confirming that he will join Manchester United.

Man detained in Sweden over poison plot
Uppsala University. Photo: David Naylor/Uppsala universitet

The case, which involved assistance from the FBI, regards poisonous substance ricin that was allegedly stolen from Uppsala University to aid a blackmail plot.

Fifty Stockholm heart patients hit by superbug
Staff check air quality in an operating theatre at Karolinska University Hospital. Photo: Gary Fabbri

A potentially deadly antibiotic-resistant bacteria has spread to more than 50 heart patients at Karolinska University Hospital in Solna, Stockholm.

Two jailed for match-fixing in Swedish football
Photo: Björn Lindgren/TT

A Swedish appeals court has jailed two football players and handed suspended sentences to four others for their involvement in a match-fixing scandal.

How many Swedes were unfaithful last year?
Photo: Sandra Qvist/TT

It kind of depends how you define it.

Sponsored Article
5 reasons you should try dating with The Inner Circle
Business & Money
Swedish banknotes expire this week
Sponsored Article
Why Swiss hospitality graduates are in demand
Gallery
People-watching: June 29th
International
Foul-mouthed attack on young Swedish mother in England
Blog updates

28 June

A message for British expats in Sweden (The Diplomatic Dispatch) »

"The people of the United Kingdom have voted to leave the European Union. As Prime Minister…" READ »

 

10 June

i lördags, på lördag – time phrases for present, past and future (The Swedish Teacher) »

"Hejsan! Swedish time phrases can be difficult to master. It takes a lot of practice to…" READ »

 
 
 
Private
The Local Voices
'Having a Middle Eastern name makes life in Sweden hard'
Sponsored Article
International students in Stockholm partner with Nepal school
National
Is this Swede the new Vincent van Gogh?
Politics
Citizenship applications up 500% for Brits in Sweden
National
The humble Swede who sent England home from Euro 2016
Sponsored Article
Why you should attend an international job fair
Gallery
Property of the week: Torhamn
Sponsored Article
Avoid hidden fees when sending money overseas
Private
The Local Voices
'Sweden is the best place for people with special needs'
International
'A morning of sorrow': Sweden reacts to Brexit vote
Sponsored Article
Education abroad: How to find an international school
International
Sweden opposition cools talk of 'Swexit' poll
Sponsored Article
The man behind Sweden's biggest music festival
International
'Devastated' - Brits in Sweden shocked by Brexit vote
Gallery
People-watching: June 22nd
Sponsored Article
US expats: Have you met your tax deadlines?
Private
The Local Voices
'Swedes don't treat me differently because I wear a hijab'
Sponsored Article
Malmö: Home to the best food in Sweden?
Culture
How do Swedes celebrate Midsummer?
Sponsored Article
VIDEO: Why Malmö is the world's 6th best city for biking
Culture
Coming soon: Sweden’s smelly fermented fish
Sponsored Article
5 reasons you should try dating with The Inner Circle
National
Assange lawyer: Sweden should recognize UN opinion
Private
The Local Voices
Why is this Syrian dentist who hugs like a Swede worried about undies?
Sponsored Article
6 simple travel hacks that will make your life easier
Swedish nationalist 'shot and ate' lion and giraffe
Analysis & Opinion
'Sweden's residency revamp is harmful and inhumane'
Photo: The Local
The Local Voices
UNHCR boss: 'It's hard to start your life without your family'
Politics
VIDEO: Brits in Europe say why UK should stay
Photo: Marko Risović
The Local Voices
World Refugee Day: Searching for safety in Europe - in pictures
3,314
jobs available
PSD Media
PSD Media is marketing company that offers innovative solutions for online retailers. We provide modern solutions that help increase traffic and raise conversion. Visit our site at:
psdmedia.se