• Sweden's news in English
 
jobs_header_v3

Hunger Games success suits Swedish company

The Local/ms · 18 Nov 2014, 12:07

Published: 18 Nov 2014 12:07 GMT+01:00

Facebook Twitter Google+ reddit
There were just four people working at Suitopia in Stockholm in 2011 when the company recieved an order for several suits to be worn by the character President Snow, played by Hollywood actor Donald Sutherland.
 
The Swedish start-up was more used to making clothes for weddings or graduations. Business Development Manager Peter Holmgren believes the movie's style team was attracted to the company's colourful range of outfits.
 
"They never said exactly why they chose us, but I think at that time we were one of only a few companies offering such a range of crazy colours. Our business model is about offering customers whatever they want and many of them send back photos of their weddings and things so we had these wacky pictures on our website," he tells The Local.
 

Donald Sutherland (left) with some of the Hunger Games cast in Cannes in 2014. Photo: TT
 
After the initial order, Suitopia was asked to make more and more suits, with a total of 150 ordered by the time the third installment of the Hunger Games series began production.
 
"It was such an exciting period. None of us had read the books but as we started reading them we also saw them selling well in the shops. Then we started hearing that there were going to be some really big names in in the movie," says Holmgren.
 
Some of the suits will be featured in the latest installment of the movie franchise, Mockingjay part I, which is released in Sweden this week.
 
Holmgren describes seeing Suitopia's products on the big screen as "really surreal".
 
"It is such a big movie production. We never expected to be part of that," he adds.
 
As the films have enjoyed success at the box office, the company has increased its sales fivefold from just 5000 a year in 2011. It is set for a 20 million SEK turnover in 2014.
 

Suitopia specializes in coloured suits. Photo: Suitopia
 
But Holmgren argues that the growing demand for colourful suits is also down to shifting global fashion trends.
 
"Not just Swedes, but people everywhere are getting more accustomed to wearing whatever they like. People don't feel that they need to conform so much," he says.
 
"We get emails every week from people saying 'you must think I am crazy but can I have a pink and orange tuxedo?'. They think they are the only ones, but they are definitely not."
 

For more news from Sweden, join us on Facebook and Twitter.

The Local/ms (news.sweden@thelocal.com)

Facebook Twitter Google+ reddit


Your comments about this article

Today's headlines
Swedish Lucia advert sparks love and hate online
Photo: Janerik Henriksson / TT

An advert for Sweden's Åhléns has unleashed a heated online debate after the department store chain unveiled a new campaign featuring a dark-skinned child, whose gender wasn't obvious to all, dressed as a Lucia.

IKEA founder Kamprad suffers broken hip
Photo: Thord Nilsson / TT file picture

Ninety-year-old IKEA founder Ingvar Kamprad has suffered from a broken hip, which temporarily resulted in him being hospitalised, but is now in good recovery, his assistant said on Sunday. He may have to skip the traditional IKEA Christmas celebrations in his native Älmhult though.

What are Swedish values? Many Swedes are unsure
Photo: Erik Johansen / TT

Although perhaps one of the hottest potatoes in the Swedish political debate right now, many Swedes still find it hard to pinpoint exactly what Swedish values are, a new study shows.

Swedes protest cutbacks in personal assistance budget
Demonstrations were held in 25 towns and cities across Sweden on Saturday. Photo: Janerik Hansson / TT

Thousands of people staged demonstrations across Sweden on Saturday to protest recent cutbacks in the budget funding personal assistance for people with disabilities.

Police launch manhunt after deadly Stockholm shooting
No suspects have yet been arrested over the attack. Photo: Claudio Bresciani/TT

Swedish police have launched a massive manhunt after masked gunmen barged into a Stockholm café and shot two people to death late on Friday.

Sweden has fourth happiest workers in the world: report
Is Swedish fika the secret? Photo: Fredrik Sandberg/TT

Sweden is home to the fourth happiest workers in the world, an international survey has claimed.

Here's how much Ikea staff are getting for Christmas
Christmas comes early for Ikea staff. Photo: Vegard Wivestad Grøtt/NTB scanpix/TT

Staff at Ikea are getting an early Christmas treat in the form of millions of euros to share between them.

Sweden threatens action to stop Facebook 'hate and lies'
Should Facebook crack down on hate speech? Photo: AP Photo/dapd, Timur Emek

Sweden could impose legal obligations on Facebook as a last resort if the social network does not crack down on hate speech and fake news, the culture and democracy minister has threatened.

In pictures
This is what Sweden's new Icehotel looks like
An artist's impression of the hotel in winter. Photo: PinPin Studio/Icehotel

The famous Icehotel in Jukkasjärvi has just opened its new year-round section. Have a look at some of the first pictures of one of the world's most unusual hotels here.

The Local List
Sweden's pioneering free press act turns 250
It doesn't look bad for 250 years old. Photo: Regeringen

On the day of its 250th anniversary, The Local looks at five facts worth knowing about Sweden's groundbreaking Freedom of the Press Act.

Sponsored Article
Smart songwriters: Sweden's next big music export?
National
Final proof that Sweden has NOT banned Christmas lights
Sponsored Article
Why Stockholm attracts so much talent from abroad
Travel
IN PICTURES: Stockholm's new myth-busting Viking museum
The Local Voices
Job market matchmaker hooks up 1,300 newcomers and Swedes
Blog updates

14 November

Hello darkness, my old friend (The Diplomatic Dispatch) »

"I started thinking about November’s blog for The Local at the end of October, as the…" READ »

 

6 October

10 useful hjälpverb (The Swedish Teacher) »

"Hej! I think the so-called “hjalpverb” (auxiliary verbs in English) are a good way to get…" READ »

 
 
 
Sponsored Article
18 Stockholm innovations to keep an eye on
Gallery
People-watching: November 30th
Sponsored Article
Sweden to Hong Kong: The Local guide
National
This is how cold it's going to get in Sweden this week
Gallery
Property of the week: Skellefteå
National
Inside Sweden's perilous Sami reindeer pilgrimage
Sponsored Article
Programmers' bootcamp: Change your life in 12 weeks
The Local Voices
'My name is Sami and I am a proud Swede - it hurts when people say I'm not Swedish'
Sponsored Article
We visited 5 'murder spots' in Malmö
National
Swedish Advent 'less popular than Christmas Eve'
Gallery
People-watching: November 25th-27th
Sponsored Article
Why Stockholm startups are teaching kids to program
Swedish city to put all workers through LGBT course
Sponsored Article
Smart songwriters: Sweden's next big music export?
National
The five weirdest attacks on Sweden's giant straw yule goat
Gallery
People-watching: November 23rd
Sponsored Article
'Learning to trade gave me the life I wanted'
The Local Voices
'Swedes are stylish: you need to dress well if you want to fit in'
Sponsored Article
Stockholm: leading the way in clean energy innovation
National
Critics slam Swedish paper's Donald Trump cartoon as anti-Semitic
Sponsored Article
Michael Björklund: 'Being a chef is crazy work'
National
Men call Sweden's mansplaining hotline for mansplaining tips
Sponsored Article
We visited 5 'murder spots' in Malmö
Gallery
Property of the week: Gotland
Sponsored Article
HIV in Sweden today is not like it was yesterday
Gallery
People-watching: November 18th-20th
Sponsored Article
Mette Helbæk: ‘We have a basic human need to connect'
Culture
Shooting starts on The Bridge 4
Sponsored Article
Terje Håkonsen: 'I try to make everything count'
Travel
Sweden's ten most beautiful places
Sponsored Article
Lina Thomsgård: 'I try to break down barriers every day'
The Local Voices
Having a Swedish girlfriend didn't help this Egyptian evade culture shock
Sponsored Article
'We wanted to turn ideas into action'
Gallery
People-watching: November 16th
Culture
What the world of Harry Potter would look like... set in Sweden
National
Here's where Sweden's best non-native English speakers live
The Local Voices
This new book by a Syrian writer gives refugee children their own hero
Politics
Do Swedish polls underestimate support for Sweden Democrats?
3,506
jobs available